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2. BELLONA
Case study

3. MARKETING
COMMUNICATIONS

4. RESEARCH

5. RESEARCH
IDEA

6. RESEARCH
IDEA
CONCEPT

7. Bellona

8. Bellona
ENVIROMENTAL
NO
NO
33%
35%
ORGANIZATION
YES
67%
YES
65%

9. Bellona
DIRECT ACTION
NO
NO
33%
35%
PROTEST GROUP
YES
67%
YES
65%

10. Bellona
LOST IT’S
ENERGY
NO
NO
33%
35%
YES
67%
YES
65%

11. Bellona
CLOSED
NO
NO
33%
35%
YES
67% MEETINGS
YES
65%

12. Bellona
LOBBYISM
NO
NO
33%
35%
YES
67%
YES
65%

13. Bellona
NO
33%
SUITS
NO
35%
YES
67%
YES
65%

14. Bellona
SECRETS
NO
NO
33%
35%
YES
67%
YES
65%

15. Bellona
BORING…
NO
NO
33%
35%
YES
67%
YES
65%

16. Bellona
UN-IDEOLOGICAL
NO
NO
33%
35%
YES
67%
YES
65%

17. 2
Concepts

18. EXPAND PEOPLES
AWARENESS

19. WHAT THEY
ACTUALLY DO

20. LIVE-EVENT

21. Research

22. Research
QUESTIONAIRE
NO
NO
33%
35%
VIA GOOGLE FORMS
YES
67%
YES
65%

23. Research
NO
33%
110
NO
35%
YES
67%
RESULTS
YES
65%

24. Research
HAVE YOU HEARD
ABOUT BELLONA?
DO YOU HELP FUND
IDEALISTIC ORGANIZATIONS?
NO
NO
33%
35%
YES
67%
YES
65%

25. Research
67% 14%
NO
NO
33%
35%
I DON’T KNOW ENOUGH
YES
ABOUT BELLONA TO SUPPORT THEM
67%
YES
I DON’T KNOW HOW TO
65%
SUPPORT BELLONA

26. Research
“
We want to expand peoples
awareness of Bellonas 101
NO
NO
33%
35%
sustainable eco-solutions. YES
YES
67%
65%

27. Research
12-19
NO
35%
YES
65%

28. Research
ACCUSTOMED
TO
NO
35%
SOCIAL MEDIA
YES
65%

29. Research
RIPPLE
EFFECT
NO
35%
YES
65%

30. Research
VIRAL/SOCIAL
12-19
NO
35%
YES
65%
MEDIA COVERAGE
BUYERS

31. Concept

32. Concept
Linn Skåber
Erling Folkvord
Anne Lindmo
Sigurd Sollien
Hanne Kolstø
Fredrik Skavlan
Karpe Diem
Jenny Skavlan
Jon Almås
Frederic Hauge
Harald Eia
Knut Nærum
Ronny Brede Aase
Lars Vaular
Erik og Kriss
Hasse Hope
Nadia Hasnoi
Aishath Affeef
Blomster-Finn
Bjørnar Moxnes
Bjørn Eidsvåg
Henriette Steenstrup
Nils Ingar
Atle Antonsen
Else Kåss Fururseth
Mia Gundersen
Anne-Marie Ottersen
Lisa Tønne
Bjarte Tjøstheim
Henrik Thodesen
YES
65%
Madcon
Are og Odin
Aylar
Guri Schanke
Odd Magnus Williamson
Jannike Kruse
Marit
35% Larsen
Live Nelvik
Tore Sagen
NO
Dorthe Skappel
Marion Ravn
Bård Tufte Johansen
Steinar Sagen
Vinni

33. Concept
BICYCLING
NO
35%
YES
65%

34. Concept
NORTH
TO
NO
35%
SOUTH
YES
65%

35. Concept
15 SCHOOLS
NO
35%
YES
65%

36. Concept
101
NO
35%
SOLUTIONS
YES
65%

37. Concept
GLOBAL
NO
35%
WARMING
YES
65%

38. Concept
CURRICULUM
NO
35%
YES
65%

39. Web series

40. Web-series
Web series

41. Web-series
Web series
DESCRIPTION
VIDEO & ARCHIVE
INFO ABOUT THE 101 SOLUTIONS

42. Web-series
Web series
MORE SOLUTIONS
WILL BE REVEALED
THROUGH THE SERIES

43. Web series
S#ARING
#101SOLUTIONS

44. Web series
12-19

45. Web series
12-19
WEB SERIES

46. Web series
12-19
SOCIAL SHARING / MEDIA COVARGE
WEB SERIES

47. Concept

48. Concept
STANDS
AND
NO
35%
STAGE
YES
65%

49. Concept
OSLO
NO
35%
YES
65%

50. Concept
101
NO
35%
SOLUTIONS
YES
65%

51. Concept
6
STANDS
NO
35%
YES
65%

52. Concept
1
STAGE
NO
35%
YES
65%

53. 2
n

54. The power of two
THE PROBLEM
NO
35%
YES
65%

55. The power of two
ROBLEM
EP
TH
NO
35%
YES
65%

56. The power of two
This seems to
be the problem
ROBLEM
EP
TH
NO
35%
YES
65%

57. The power of two
NO
INDIVIDUAL
CONVINCED
35%
ENGAGEMENT
YES
65%
OUR
EVENT
$$$

58. The power of two
VIRALLY, INTERESTED
NOT CONVINCED
NO
INDIVIDUAL
CONVINCED
35%
ENGAGEMENT
YES
65%
$$$

59. The power of two
VIRALLY, INTERESTED
NOT CONVINCED
NO
INDIVIDUAL
CONVINCED
35%
ENGAGEMENT
YES
65%
$$$

60. The power of two
AUDIENCE
VIRALLY, INTERESTED
CATALYST
NOT CONVINCED
NO
INDIVIDUAL
CONVINCED
35%
ENGAGEMENT
YES
65%
$$$

61. The power of two
BICYCLE TOUR &
VIRAL RIPPLE EFFECT
12-19
OLDER AUDIENCE,
VIRAL SPREAD &
MEDIA COVERAGE
20-35 &
ACCUSTOMED
RESOURCEFUL
TARGET AUDIENCE
NO
35%
YES
65%

62. Web

63. Web
NO
35%
YES
65%

64. Web
NO
35%
YES
65%

65. Web
NO
35%
YES
65%

66. Web
NO
35%
YES
65%

67. Web
NO
35%
YES
65%

68. Web
NO
35%
YES
65%

69. Web
NO
35%
YES
65%

70. Web
NO
35%
YES
65%

71. Web
THIS REALLY NEEDS A
REDESIGN
NO
35%
YES
65%

72. Web
THIS REALLY NEEDS A
CALL-TO-ACTION
NO
35%
YES
65%

73. Web-series
Web

74. Web-series
Web
SLIDESHOW
CALL-TO-ACTION
PROJECTS
NEWS

75. Web-series
Web
PARTNERS

76. Web
WEB-SERIES
LINKING TO
BELLONA.NO
RESTRUCTURED
WEBSITE WITH BETTER
CALL-TO-ACTION
NO
35%
RESULT
DEEP-LINKING TO
ADDITIONAL INFO
AT BELLONA.NO
YES
65%

77. Web
BRAND
AWARENESS
WEB-SERIES
LINKING TO
BELLONA.NO
NO
35%
RESULT
YES
65%

78. Web
BRAND
AWARENESS
ISSUE
AWARENESS
WEB-SERIES
LINKING TO
BELLONA.NO
NO
35%
RESULT
YES
65%

79. Web
BRAND
AWARENESS
ISSUE
AWARENESS
ECONOMICAL + ISSUE
ENGAGEMENT
WEB-SERIES
LINKING TO
BELLONA.NO
NO
35%
RESULT
YES
65%