This workshop was part of the Social Media Tract for Coalitions at CADCA's Mid Year Training Institute, July 2011. For more information on CADCA go to http://www.cadca.org and for more on the beginning discussion about the workshop see http://technologyinprevention.blogspot.com/2011/07/power-of-presence.html
27. TWO DISCOVERIES Whether having a presence in any of these places makes sense? Where to track and follow your coalition members or partner agencies?
65. Social media is bigger than the message It is the interaction … With PEOPLE About your MESSAGE And their RESPONSE All theTIME Through many CHANNELS
81. Coalition Presence Web site Face-book Blog Conferences Reports Meetings Events Stories Data You Tube Bit.ly Editorial Trainings Articles Flickr Twitter
85. Ways to measure Social Media? Analytics Content Analysis Surveys KD Paine Measuring Engagement is Just Another Term for Measuring Relationship http://bit.ly/bD28Et
88. 7 Steps to Presence Know thyself Know thy community Listen deep & wide Be Present Design for Interaction Develop a routine Track, measure, learn
89. "Social media isn’t just about new widgets and gadgets ... It’s about a …fundamental shift in communications, community building and decision making. To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era." --Lisa Colton, Darim
90. Photo Citations Einstein website http://www.hetemeel.com/einsteinform.php Campfire http://www.flickr.com/photos/wili/233621595/ Second Life group http://www.flickr.com/photos/librarydao/157736071/ David Wilcox, Designing for a Civil Society describes network structures (creative commons) Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg Source: http://www.flickr.com/photos/55524309@N05/5378321210 Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg Source: http://www.flickr.com/photos/93841400@N00/4084963522 Source: http://www.flickr.com/photos/40645538@N00/3370498053 Google images: http://www.vam.ac.uk/images/image/25882-small.jpg
91. References & Resources Netvibes at http://www.netvibes.com A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc Effective Profile advice from Rosita Cortez http://www.rositacortez.com/social-media-101/twitter/creating-an-effective-twitter-profile/ The Social Media Periodic Table, Jason Verhooskyon the CADCA SoMe Wiki listed below Drive by RSA Animate YouTube Video http://www.youtube.com/watch?v=u6XAPnuFjJc Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA DanversCAREShttp://danverscares.org/ CADCA Institute Social Media Primer http://www.cadca.org/somewiki Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx
92. This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source. Suggested Attribution: Source: LaDonna Coy, with Jason Verhoosky, Sue Stine and Tom Workman for the CADCA Mid-Year Training Institute, Social Media Track, July 25-28, 2011, Anaheim, CA
Hinweis der Redaktion
http://www.hetemeel.com/einsteinform.php
Source-campfire http://www.flickr.com/photos/wili/233621595/ Source-sl group http://www.flickr.com/photos/librarydao/157736071/
Source for images: David Wilcox, Designing for a Civil Society describes network structures (creative commons)
Before we fill in our audit, lets take a quick look at the scale and what it means.