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- 2. Agenda 11 October 2013
Part I – Definition
Part II – The 9 blocks
Exercise 1 – Write your Elevator Pitch
Exercise 2 – Build a Business Model
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- 3. Agenda 12 October 2013
Part III – Some ex. of Business Model
Exercise 3– Build your BM
Exercise 4 - Discuss your BM
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- 5. Business Model Definition
“The Business Model describes
how an organization creates,
delivers, and captures value.”
Alexander Osterwalder
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- 7. PART II
The 9 blocks
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- 12. Nokia - Value Proposition
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- 13. Exercise 1 – 15’ work + 30’ Q&A
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- 14. Write your Elevator Pitch – 15’
Sentence no. 1:
For (target customer/user) who (statement of the need
or opportunity), the (product/service name) is a
(product/service category) that (statement of benefit).
Sentence no. 2:
Unlike (primary competitive alternative), our product
(statement of primary differentiation).
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- 16. Customer Relationship
The links a company establishes between itself and its different customer segments.
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- 18. Channels
The means by which a company delivers products and services to customers.
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- 20. Revenue Streams
The way a company makes money through a variety of revenue flows.
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- 22. Key Activities
Key activities are the activities you need to perform in order to bring your value
proposition to your customer segments.
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- 24. Key Resources
Key resources are the assets required to offer and deliver your value proposition to
your customer segments.
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- 26. Key Partners
Some activities are outsourced and some resources are acquired outside the enterprise.
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- 28. Cost Structure
The monetary consequences of the means employed in the business model.
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- 30. Exercise 2 – Build a Business Model
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- 31. Build a Business Model of …
The Qube è un’associazione formata da giovani che
hanno intrapreso un cammino imprenditoriale in una
startup o una spin-off.
L’associazione trae la sua origine dalla volontà dei soci
fondatori di sostenere i processi di valorizzazione
della ricerca scientifica e tecnologica come strumento
di crescita e competitività facendo riferimento in
particolare alle nuove imprese innovative.
L’associazione persegue finalità di aggregazione
sociale tra persone, aziende, enti e organizzazioni che
condividono la ricerca scientifica, lo sviluppo di
soluzioni innovative e l’accelerazione dello sviluppo di
imprese attraverso una serie di servizi.
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- 32. The Qube - Canvas
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- 42. Exercise 3 – Build Your Canvas
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- 43. 60 Minutes of work
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- 44. References
• A. Osterwalder - Business Model Generation
• J. Bowsma – BM Generation - FAME Workshop Vujade Ltd.
• J. Bowsma – Collection of Business Model Canvases –
Vujadè Ltd.
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- 45. • Qui vedrei bene….uno sfondo tutto grigio,
il logo MRS centrale…e i contatti….
Thanks for your attention
www.theqube.eu
salvatore.modeo@gmail.com
follow us on
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