Marketing To 14 35 Demographic, For La2 M, Al Mc Williams July 2010

•

0 likes•340 views

The much-coveted 14-35 demographic are more segmented and harder to reach than ever before. So how do we engage this demographic, and how do we "get younger faster," as so many want to do? Note: The answer isn't Social Media. Al McWilliams from Quack!Media tells all.

Business

holycrap
I
made
a
powerpoint

Powerpoint.
Yeah.
Woo.

reality.

•  Facebook
=
38.4
y/o

•  Twi?er
=
39.1
y/o

•  61%
of
Facepage
>
35
y/o

•  64%
of
Twa?er
>
35
y/o

•  0%
of
me
>
35
y/o

•  Source:
Pingdom.com
via
Google
Ad
Planner
Data.

Famous
Twa?ers

•  CNN
–
TV

•  New
York
Times
–
Newspaper

•  Brit
Brit
–
Music/TV

•  Kim
K
–
TV/
Music(?)

•  Seacrest
-‐
TV/Radio/Billboards/Telepathy

•  Ashton
–
TV,
Making
JT
cry
on
TV.

•  Conan
–
TV

•  You
get
the
idea.

G.A.S.

Young
G.A.S.

Basal

Rep

Sports/Videogames

School,
Future

Boys/Girls/HJs

Discre`onary

G.A.S.

Old
G.A.S.

Basal

Kids

Job

Doin
it

Mayonaise

Discre`onary

Red
Wings

•  600%
of
ROI
goal
in
ﬁrst
season.

•  Yeah.

•  I
know.

•  Bullet
Point!

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SERIOUSLY
600%!
Insane.

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Marketing To 14 35 Demographic, For La2 M, Al Mc Williams July 2010

1. holycrap I made a powerpoint Powerpoint. Yeah. Woo.

2. reality. •  Facebook = 38.4 y/o •  Twi?er = 39.1 y/o •  61% of Facepage > 35 y/o •  64% of Twa?er > 35 y/o •  0% of me > 35 y/o •  Source: Pingdom.com via Google Ad Planner Data.

3. Famous Twa?ers •  CNN – TV •  New York Times – Newspaper •  Brit Brit – Music/TV •  Kim K – TV/ Music(?) •  Seacrest -‐ TV/Radio/Billboards/Telepathy •  Ashton – TV, Making JT cry on TV. •  Conan – TV •  You get the idea.

4. G.A.S. Young G.A.S. Basal Rep Sports/Videogames School, Future Boys/Girls/HJs Discre`onary

5. G.A.S. Old G.A.S. Basal Kids Job Doin it Mayonaise Discre`onary

6. Red Wings •  600% of ROI goal in ﬁrst season. •  Yeah. •  I know. •  Bullet Point! •  AGAIN SERIOUSLY 600%! Insane.

7. Gille?e

Marketing To 14 35 Demographic, For La2 M, Al Mc Williams July 2010

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