seminar - what is can a catalogue be

1. catalogue

2. catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations

3. some questions

4. do you need a catalogue?

5. if yes - why?

6. reasons publicity information celebration token of remembrance reference art

7. what do you want it to do?

8. purpose/function money fame inform promote generate interest advertise event

9. who is your/it's audience?

10. audience artists/designers the public collectors buyers friends and relatives college mailing list

11. what will it include?

12. image examples of work makers/artists studio/process other …..

13. text statements essays thanks

14. contact details address e mail web address blog my space phone

15. other logos advertising

16. A3, A4, A5 etc A4 folded etc etc etc scroll broadsheet postcards newspaper disc - memory stick web site format

17. can it do more than one job?

18. poster invite advert intervention multifunctional useful object - poster/shirt scarf/invitation

19. alternatives

20. billboard radio television magazine advertising sandwich board publicity stunt

21. budget

22. How much do you want to spend? How will you generate the income? Will you sell it and if so for how much?

23. reproductions or actual work

24. mass production v limited edition

25. some deadlines

26. initial designs design agreed negotiating a printer generating content - photographs text final artwork signing off artwork -

27. printing collating - compiling building a mailing list publishing/posting selling and distribution collecting and redistribution of income from sales

28. - decide on what you want the catalogue to do for you. basically - to summarise - make sure that the chosen design fulfils your needs. - ensure that the people you want to see the catalogue get a copy.