This is Business Research about some famous service providers in the UK

1. Business Research Methods
Members
Alex
Amber
Anthony
Esref
Kyohei
Michelle
Member
Kyohei Kiyota

2. Is the marketing of products/services of firms in
telecommunication industry important in
influencing customers to buy products/services?
Secondary Data is selected
Importance of marketing
Marketing strategy& Date analysis
Case study/Report (BT, Virgin and Vodafone)
Introduction

3. Providing opportunities that exceed consumers
expectations
Demand for mobile services has risen from 16% to
86%(2000-2011)
Broadband companies are focusing on satisfying
more than one need
The importance of marketing

4. Changing Industry
Advertising and Targeting
Positioning and Pricing
Marketing strategy

5. 61% market share
Innovative company
Multiple products and services
(TV,Broadband,Phone)
Latest project (your view)
Mix of marketing strategies
BT

6. Virgin Media was founded in 2006; Company operates under
the Virgin Group Inc.
Virgin Media has a wide range of marketing techniques to
increase their market share.
In 2010, the company spent about £170m on advertising
activity in the UK includes TV, press, magazines, outdoor
posters and taxi sides, all featuring our distinctive logo.
Virgin Media

7. The aim is to raise the awareness of new product
developments and new services that Virgin Media
provides
In the first three months, the company recorded 200m
views on the video-on-demand content. Also, there
are 2.6m views on Virgin Media Movie channels.
They have generated £75.9m net income in that year.
Virgin Media

8. New Strategy” A more valuable Vodafone”
Strong result between emerging and new market
Massive capital performance(free cash flow ￡7.0 billion)
Larger market share in Europe
Broad range of channels for customers(2.200 stores)
World’s largest mobile communication
Vodafone

9. Financial analysis
Revenue(￡bn)
0
10
20
30
40
50
20.1
4
45.9
in 2011
Mobile Market (UK)
0%
20%
40%
60%
80%
100%
26.7 21.1 25.5
in 2011

10. What the main points did we talk about the topic
Why we used the secondary data and case study
The limitations of the methods we adopted
Conclusion

11. Thank you for listening