Includes the July, Aug, Sept, Oct, and Dec editions of the Get Linked Madison--the official newsletter of the Madison County Chamber (IN). Written by Kyle Morey and staff.

1. July 1, 2010
GETLINKEDMADISON
Madison Means Busines
THANK YOU RENEWALS! WELCOME NEW MEMBERS!
Ralph’s Auto Services | Community Networks | Cowpokes Anderson Family Dental | Jeffrey Lee Dyer | Fraundorfer Family
Western Outfitters | Elks Lodge | Lawns, Landscaping & Dentistry | Mobile Computing Solutions | Southside Automotive
Service & Sales | High Rise Investments | Central Indiana Commuter
Beyond | Madison Park Church of God | Network &
Services
Telephone Systems | RE/MAX Real Estate Groups
It’s time to get linked, Madison! Imagine that
As a symbol of a It means allowing others to play in Recently, an innovative
young but uniting your sandbox and even playing scientist suggested
nation, stones with your toys. It means pointing our expensive
from the 13 collaboration. It means space telescopes for a
States were used partnerships. It means putting period of time at, well,
in the aside egos and personal gain to nothing. It was
construction of achieve collective growth and essentially an empty
Kyle Morey, CEO the Washington profit. space, in space. The
Monument to result? They found 90% more universe.
celebrate, in part, unity. Ironically, As the Madison County Imagine that.
the Civil War broke out before the Chamber we serve the needs Likewise, the Madison County Chamber is
monument was erected. Referring of the regional business taking an innovative approach in looking at
to a biblical passage, Abraham community. We connect people to programs and services critical to expanding
Lincoln warned, “If a kingdom be create commerce. We promote your footprint, connecting with clients and
divided against itself, that economic growth, one business at resources, and providing tools and
kingdom can not stand.” a time. knowledge for business success.
If I were to sum up in one word the Can we do it? No. If we are Here’s where our telescope is pointing:
lesson to be learned, it would be: divided. But we just might
+ BuzzMakers
unity. United we stand, divided positively impact the bottom-line if
we fall! + IndyFast50
we connect together, share
+ GetSmartMadison
We, the business community of our knowledge and resources, and
Madison County and surrounding + 3 County BizMix
profit as a regional business
regions, have an opportunity to + MadisonTube
community. I don’t have all the
link up and tackle the issues of answers. But I will work to link Who knows? We just might find 90% more
economic growth, infrastructure, the right players, opinion leaders, market share for Madison County regional
and regional branding. To and innovators who just might businesses! Imagine that!
proactively address these catch this vision of unity authored
challenges, we are modifying our by our Founding Fathers. And
name, mission, and purpose to maybe, just maybe, we might write Put your business ad in the
focus first on Madison County some new history of our own! hands of 700 plus Madison
businesses and second on County business decision
Madison County...let’s get linked! makers for only $199. You
building a regional economic
development plan. Regionalism design the ad, we’ll deliver it.
Save on cost of mailing through
means erasing the city and county Find us at Get Linked Madison this unique, shared medium.
lines and focusing on regional
economic impact. Contact Rita Puckett
765.642.0264
Madison County Chamber | 2701 Enterprise Dr. #109 | Anderson, IN 46013 | 765.642.0264 | www.andersonINchamber.com

2. Upcoming Events The Buzz
Register www.andersonINchamber.com “Let’s give them something to talk about…”
or chamber.rita@ameritech.net
July 9 | 7:30 am to 6:30 pm + Imagine an event that brings together the
UNITED WAY/CHAMBER GOLF CLASSIC industries of technology, arts and
entertainment, education, professional
Leave the ties behind and enjoy a relaxing day services, healthcare, green services, and non
on the course at the largest golf tournament in profits; sprinkle that with motivational
Madison County! Food. Prizes. Connections. speakers, growth experts, and then mix in
Teams still available. Sponsored by Hoosier
Park Racing & Casino guaranteed connections with a fun
environment and you have the perfect recipe
Cost: $125 per player. $500 per team GETLINKEDMADISON
for the GETLINKEDMADISON EXPO.
Where: 3429 Madison Ave, Anderson An event only for the adventurous.
Coming Fall 2010.
July 13 | 5:30 pm to 7:30 pm + The City of Anderson announced a $100K
BUSINESS AFTER HOURS collaborative business fund that will be
awarded in increments of 10K for businesses
Join the young-at-heart professionals of who work together to impact the economy.
Madison County for an after hours mixer you
won’t forget. Appetizers. Wine. Fabulous door Application at www.cityofanderson.com.
prizes. + Madison County Chamber President, Kyle
Cost: Your business card Morey, met with the Pendleton Business
Association to present new vision and invite
Where: ClipZone 1913 C Street, Anderson opportunity to partner. PBA is poised to help
local businesses connect and through the
Chamber link to regional businesses around
July 15 | 7:00 am to 8:30 am Madison and Hamilton Counties.
WOMEN IN BUSINESS
+ The Chamber knighted the new Ambassador
Topic: Skin Cancer and what it means to you Chair, Jill Guion of Anderson Univ., at the June
presented by Dr. Swafford WakeUp Breakfast. The taskforce plans to meet
Build relationships with over 80 professional and recruit around Madison County offering
women in the region. Enjoy a elegant breakfast. brand building facilitated connections, and
building,
buzz-making opportunities. Want to be a “brand
Cost: $15 members | $20 guests builder”? Join us at the Flagship on July 8th, 8
Where: Elks Lodge 1803 Broadway, Anderson to 9:30 am.
An Outsider’s perspective
In the 20 plus days I have served here in business incubators, historical landmarks, non profit
Madison County, a burning question seems missions, strong religious backbone, 7 cities and
to boil up in every conversation: “so, Kyle, townships, and a wealth of been-there-and-done-it
what is your take on our region as an mentors who stand ready to teach us of our past and
outsider?” My response? offer sound counsel on the future. We also have an
up and coming generation of new opinion leaders —
Opportunity. those who over time will build the wealth,
This region has an opportunity to learn from experience, and clout needed to provide leadership
its past and advance in the future. It has the and vision.
opportunity to build new partnerships with My question to the insiders: What does the future of
regional players. It has land, and lots of it. It
Madison County and its region look like to you?
has people who are diligent and concerned
about its economy. It has infrastructure, I invite your answers. Please join the conversation on
already-in-action commerce, land www.linkedin.com, search Get Linked Madison
developers, tourism, entertainment, real estate group.
movers, industrial giants, innovative concepts,

3. August 1, 2010
GETLINKEDMADISON
Connecting Business. Creating Commerce.
THANK YOU RENEWALS WELCOME NEW CLIENTS
Amatra Technologies | American Elevator | Sahm’s Restaurant | American Playground | Hoosier Homecare Services LLC | General Nutri-
Anderson Zion Baptist Church | Carter Express| East Side Dolphin Club | Financial Part- tion Center| At Home Assisted Living Services |
ners Group | Gateway Association | Home Instead Senior Care | L.M. Products | Partners- Congressman Mike Pence Office | Krane Realty
N-Concrete | Perry Well Drilling | Royal Flush Plumbing | Solutions4ebiz | South Madison Group
Community Foundation | Zinszer’s Bakery & Cookies | Star Realty, R&J Melton LLC
A vision coupled with hope
When David killed not have a regionally-recognized icon Grow, baby, grow!
Goliath, he didn’t in our backyard known as Hoosier
use the unfamiliar Park Racing · Casino? Aren’t the Did you know that we are about to
and untested industrial companies that stuck grow like never before?
weapons offered through the downturn coming out
Hi, my name is Kristy Rose, the
by King Solomon. better and stronger than before?
newest member of the mcc team.
He chose two: a
Kyle Morey, CEO We have land. We have water. And Kristy Rose, AE My initiative is to find you more and
sling and 5
most importantly, we have good new connections, leads, and
smooth stones.
people fighting against the goliaths of opportunities to create commerce. I have a lofty,
These were but tools used to defeat
Madison County. This gives me, and but doable goal — 30 new clients a month. How
the giant; however, I would proffer that
those at mcc, hope of a bright future. will I do it?
the two authentic weapons vital to
David’s success were vision and What’s our vision? A thriving, First, I am reaching out to 30 new companies a
day, each and every day, each and every week
diversified, regional
hope. pitching the fabulous new programming soon to
David saw beyond the 9-foot leviathan
marketplace that can stand launch. With that kind of activity, I have no doubt I
against the tides of the economy. How will reach my goal. Just do the math! But wait,
with his spear, shield and breastplate,
will we get there? United. Working there’s more.
and envisioned, as well as hoped for,
together to connect business clusters
success. Why? He had a different Next, I will work with our Ambassadors Regional to
to create local AND regional
perspective. Goliath was a temporary connect to new leads around the county. As I bring
commerce. Making a cheerful noise
but removable obstacle to winning the more business in, I generate leads for you. We
about doing business in Madison
battle, a mere human up against begin to act as lead generators.
County. Inviting companies without
divine powers. David’s vision and hope
and cultivating companies within. Finally, I am building a team of partners who are
surpassed his obstacle.
Providing a protective environment for willing to offer a complimentary value-ad to all new
Do we have a vision for and a hope in businesses to foster. Working with and renewing mcc clients. For example, a free ad
a better future for Madison County? local Government to be “business in the local newspaper, a free radio spot, a gift
friendly.” certificate to a restaurant, a free website with
We are experiencing a face-off with a
purchase of a hosting package, first 500 business
colossal economic quandary. Jobs are This isn’t the first economic crisis, nor
cards free, and more. Ready. Set. GROW!
scarce. Retail is taking a hit. Education will it be the last. David had many
is controversial. And companies are more goliath’s in his life including one Want to be a partner? Contact me at
closing their doors. in particular where he set aside his kristy@getlinkedmadison.com.
hope and vision. Will we as a business
But wait, what’s that noise just 20
community set aside our vision and
minutes away? Is it the sound of
perspective of the future?
success? Are we not literally on the
Put your business in the hands
border of the fastest growing county in Dust off your sling shots, reach for
the U.S.? There’s more. What about your smooth stones, and join me in of 800
plus decision
the highly successful incubator known adding more jobs, protecting our
as the Flagship—a one-of-a-kind precious retailers, improving our
makers for only $199. You
print it and fold it, we’ll mail it.
initiative for this region. Isn’t Ivy Tech education, and placing open signs
Save on cost of mailing through
expanding? Aren’t the Colts returning back in the windows of our
this unique, shared medium.
to Anderson, bringing an estimate of businesses. This day, the battle is in
40,000 shoppers with them? Do we our hands. Contact Rita Puckett
rita@getlinkedmadison.com
>> Search Get Linked Madison group on LinkedIntm and join the conversation.
Madison County Chamber | 2701 Enterprise Dr. #109 | Anderson, IN 46013 | 765.642.0264 | www.getlinkedmadison.com

4. Upcoming Events The Buzz
Register at www.getlinkedmadison.com “Let’s give them something to talk about…”
or rita@getlinkedmadison.com
Aug 10 | 11:30 am to 1:00 pm
MADISON COUNTY YOUNG PROFESSIONALS LUNCH
Come connect with the future opinion leaders of
Madison County. Enjoy lunch while learning more
about word-of-mouth advertising and how to create
buzz for your business by Todd Rimer, Director of
Business Development for Community Networks.
Cost: $15 in advance
Where: Edgewood Golf & Dining, 519 Golf Club >> 1,000 decision makers. 100 vendors. Unlimited
connections. Are you ready to expand your network at the
fastest growing, 5-county regional business exposition in
Aug 12 | 8:30 am to 11:30 am central Indiana? Coming 11.04.10
BRUNCH+LEARN: THE HOW & WHY OF BLOGGING
Are you a part of the online conversation? Leaving >> Want to tap into the tourism traffic? Offer a coupon or
untapped a vast market at your fingertips? This is special offer on the Visitors Bureau website with a new
the nuts and bolts of blogging and social media that feature at www.heartlandspirit.com. Its free!
is a must in today’s market.
>> Congratulations to Rita Puckett on her new title as
Director, Client Services. Rita has served this business
Aug 19 | 7:00 am to 8:30 am community at the chamber for over 31 years .
WAKE UP BREAKFAST
>> We are taking the mcc board on the road around the
Connect. Share. Profit. Join us for the longest county each month. First stop, Pendleton at Blu Falls
standing networking event in Madison County. Get Banquet Hall. Would you like to host our next Board Meeting
linked to over 200 decision makers. Enjoy a hearty and connect and present to Madison County Leaders?
breakfast by Hoosier Park. And learn more about the Contact kyle@getlinkedmadison.com
Animal Protection League / Care and Control. It’s all
about people. >> The Corporation for Economic Development (CED) has
Cost: $15 member | $20 guest moved over to share offices and resources with mcc. Both
entities are looking at ways to work together in growing and
Where: Hoosier Park Racing · Casino, Exit 26, gardening the economy.
Anderson
>> Looking for business counseling in marketing, business
planning, and budgeting? Visit www.scoreanderson.org
What’s in a name
What’s in a name? That which we call a rose by any other name Groom the rising generation of opinion leaders. Inspire
would smell as sweet… —Shakespear an arena of ideas. I could go on, but you get the point.
Okay, so we have a new name. We have some hard work before us and its time to roll
Now what? up our sleeves and get to it. With our new name, mcc
Design a regional economic is better prepared to serve your business, connect you
development plan. Expand to new markets, and help rebrand Madison County and
surrounding regions as a thriving center for commerce
the footprint of our without all the politics, boundaries, or past histories.
business community. Link up
with business clusters 30 Next steps? Let’s meet. Let’s discuss your
minutes in every direction. challenges and your opportunities. Let’s plan together.
Target and learn from the Let’s brainshare. Then, let’s be a part of the solution for
growth happening right next economic growth.
door. Incubate We want to make a positive difference — a difference
innovation. Help create commerce between our that will happen one business at a time. Contact me at
cities and townships. Educate the marketplace on best Kyle@getlinkedmadison.com.
practices. Provide the tools necessary to succeed.
Madison County Chamber | 2701 Enterprise Dr. #109 | Anderson, IN 46013 | 765.642.0264 | www.getlinkedmadison.com

5. September 1, 2010
GETLINKEDMADISON
Connecting Business. Creating Commerce.
THANK YOU RENEWALS WELCOME NEW CLIENTS
Anderson Speedway | Bennett Mechanical Corporation | Cardinal Property Management | Gathering Grounds Coffee
Buckeye Planning Concepts, Inc. | Church Builders, Inc. | IKON Shop | M&I Bank | POET Biorefining -- Alexandria |
Office Solutions | Art Pepelea, Jr. | Gary A. Young, Chiropractor | Soveryn | Mina Swofford, M.D. | Toyota of Muncie |
Rayl Surveying & Engineering, Inc. Sales Artists
Regional connections, regional commerce Wake Up Breakfast: 25 Years
While brainstorming our economy. In the August edition, I 25 years. Really? I have never known a chamber
commerce solutions spoke of having a vision coupled with program to last that long. Quite a shelf life!
with our top REALTORS hope. We need to believe in our future
in Madison County, I and then get to work to secure it. Now I
related the following would like to propose that we, Madison
anecdote: a real estate
broker was surprised
County, begin to think and act
Kyle Morey, CEO
one morning to find regionally. Let’s reach out to the
that a competitor had rented the space counties that not only touch our borders
to the right of her and had put up a sign but impact our economy. We no longer
that read: “Best Agents in Town!” The have the luxury of thinking and
Mayors Ockomon (Anderson), Taylor (Elwood), Woods (Alexandria)
next day she was shocked to see yet pretending that we can survive on a very Back: Kyle Morey (MCC) and John Dockrey (AM Chamber)
another competitor move in on her left localized market. We are not that big, Taken at the August 2010 WUB at Hoosier Park
with a new sign that read: “Lowest unless we begin to embrace regionalism.
Commissions in the County!” She We are reaching our last WUB for 2010. I am
panicked. But then got an idea. She As a servant of this business community, constantly asked what we will do with WUB going
went to work on her own sign. The I have chosen to spend much of my forward. Let me direct that back to you: what would
following day, her competition was activity this past month reaching out you like to see happen? WUB averaged 200 business
confused when they saw an even bigger beyond our borders to heads of professionals, nonprofits and civic leaders for the past
sign strategically positioned in the chambers, nonprofits and industry. It’s quarter. We see new people from all over the county
middle of the building that read simply: not easy breaking down territorial bringing new energy to the program. More exhibitors.
“MAIN ENTRANCE.” barriers. Nor has it been easy to New sponsors. Heads of industry. Easy to get to off I-
overcome preconceived notions of this 69. Fabulous breakfast. Great conversation. Solid
As a county, we have worthy competitors area. But, we are beginning to make
to the left of us and worthy competition connections.
progress. And we are beginning to get
to the right. One might be the fastest some positive attention. The success of We will soon launch a complimentary program called
growing county in the United States and Colts City at AU is one example of a BuzzMakers focusing solely on connections as it
another boasting the right mix of regional relationship that brought about rotates around the county. GetSmart will launch as an
commerce, land development, and regional commerce. Anderson Speedway educational tract. You will have options weekly to
manufacturers. But, guess who’s in the is another good example of connect, share, and profit. So, let me throw a thought
middle...Madison County. in for WUB 2011: bring in CEO’s from highly visible
reaching out beyond our companies in Central Indiana to discuss business
Yes, we might be surprised at the
success around us. We might panic or borders. Our two thriving hospitals topics, how they got to where they are today, and
complain a bit. Some give up. But inspire and motivate the rest of us. Your turn.
speak as a third witness to regionalism.
perhaps like our REALTOR heroine, we Share your thoughts on the future of WUB:
can find a way to creatively and We all have competition. But sometimes
kyle@getlinkedmadison.com
that competition can work in our favor if
leverage the
appropriately we are united, have hope in our future,
and build solid, regional relationships.
growth and success Put your business in the hands
By the way, we have put up our “main
around us and put up our own entrance” sign already: of 800
plus decision
“Main Entrance” sign.
GetLinkedExpo.com makers for only $199. You
I believe the first step is unity. I wrote print it and fold it, we’ll mail it.
(powered by Comcast Business
about this principle in the July edition of Save on cost of mailing through
Class) . It’s a regional exposition with
Get Linked Madison. The premise is this unique, shared medium.
regional impact. Consider yourself
working together as a county to better
officially invited. Contact Rita Puckett
rita@getlinkedmadison.com
Search <Get Linked Madison> group on LinkedIntm and join the conversation.
Madison County Chamber | 2701 Enterprise Dr. #109 | Anderson, IN 46013 | 765.642.0264 | www.getlinkedmadison.com

6. Upcoming Events The Buzz
Register at www.getlinkedmadison.com “Let’s give them something to talk about…”
or rita@getlinkedmadison.com
Sept 16 | 7:00 am to 8:30 am
WOMEN IN BUSINESS BREAKFAST
Join us for the last breakfast of the year and hear
from our very own Kyle Morey, CEO of Madison
County Chamber. He will share his vision of the
future and how it impacts you. Link to 60 plus
women professionals. Enjoy breakfast.
Cost: $15 members / $20 guests
Where: Elks Lodge #209, 1803 Broadway, Anderson
Sept 23 | 8:00 am to 11:30 am
MARKET YOUR BUSINESS ON FACEBOOK
Marketing on Facebook is all about creating content
that encourages community engagement. Learn how
to leverage this booming social network as an
effective social media marketing tool. In this
interactive workshop we will discuss: Why Facebook,
setting up your page, generating strategy and gaining
success. By Rocky Walls of 12 Stars Media.
Cost: $49 includes breakfast buffet, seminar
materials & networking opportunities
Where: FEC, 2701 Enterprise Dr, Anderson
After Hours Event Coming in October
MADISON COUNTY YOUNG PROFESSIONALS
Check out the new website for events, news, and
announcements at www.mcypg.com www.getlinkedexpo.com
Save $100 on booths purchased before Sept 17
First come, first served. Open to all six counties.
Get Linked Expo welcomes Comcast Business Class
Comcast Business Services, one of the nation’s largest and member of the GLE team. “GLE is about showcasing a
broadband providers, the 3rd largest home phone provider, link to the future of Central Indiana. Comcast fits in well as
employing over 120,000 nationwide they continue to look to the future by seeking out new
and consistently dedicated to customer communications technology, new opportunities, and more
support with assistance available 24 choices.”
hours a day, seven days a week, 365 Get Linked Expo will be held on November 4, 2010 at
days a year, will power the Get Linked Hoosier Park Racing & Casino and will feature over 100
Expo (GLE) on November 4, 2010 as vendors from six surrounding counties with over a thousand
the Presenting Sponsor. projected attendees. Featuring eight categories of industry —
from Technology to Entertainment, Civic to Economic
“Comcast Business Services is thrilled to be a part of this Development — and only twelve booths per industry, GLE
multi-county business exposition, “says Glenn Lytle, Vice offers a taste of the best of Central Indiana as well as a
President for Comcast Business Services-Indiana. “We want glimpse of future development projects and ideas for the
to continue to provide businesses with the communications region.
products and services that connect them to what’s Supporting sponsors, chambers and industry leaders include E&B
important in their lives. GLE is a great way to accomplish this Paving, Saint John’s Health System, Purdue University, Flagship
in person.” Enterprise Center, CED, Toyota of Muncie, Anderson Speedway,
Indiana SBDC, Indiana Public Radio, 12 Stars Media, Hoosier Park
“We are excited to have Comcast Business Class as a Racing & Casino and chambers in Greenfield/Hancock, Alexandria,
partner,” says Barbara Alder, Director for Purdue University Madison County, and Elwood. More on the way.
Madison County Chamber | 2701 Enterprise Dr. #109 | Anderson, IN 46013 | 765.642.0264 | www.getlinkedmadison.com

7. October 1, 2010
GETLINKEDMADISON
Connecting Business. Creating Commerce.
THANK YOU RENEWALS WELCOME NEW CLIENTS
Dunkin’ Doughnuts — HSG Restaurant Group | Ready Web Group | Better Sound Solutions |
Hoosier Homecare Services, LLC | Lone Star Steakhouse & Saloon of Anderson |
Anderson Power Sports White River Paintball
Don’t Kill the Donkey! More Than a Partnership?
Like you, I have often mission statement (grow the MCC? FEC? CED? This article could be entitled:
pondered Aesop’s economy). Let me explain. more than an acronym...
fable “The Man, the
Boy, and the Donkey.” According to the Indiana State
Photo: John P. Cleary/Hearld Bulletin
You will recall the man Chamber, Madison County has
and his boy walking approximately 5,000 entities. If you
Kyle Morey, CEO
their donkey to the take away the school boards, civic
marketplace when a organizations, and businesses under
countryman passed by and called them 5 employees, you are left with 2,000
fools for not riding the donkey. So, the companies in our county. MCC serves
man put the boy on the donkey. They 600 of those as members. Can you
hadn’t gone far when they passed some already see the challenge? By the Kyle Morey, CEO of MCC, Chuck Staley, CEO of FEC, and
travelers who scoffed at the scene nature of commerce, we will employ Rob Sparks, director of CED
accusing the boy of being lazy and more than 80% of our time and
making the father walk. This time the Recently, The Herald Bulletin wrote about a strong,
activities serving those who pay us by
man rode the donkey and the boy successful partnership between multiple economic
working to provide value (pleasing
walked producing the opposite feedback development drivers impacting the region’s bottom
them). As well it should be. Customers
from another group of countrymen. line. Although each entity serves a niche in the market,
Thinking they found a solution, the boy first, right? However, that leaves
they all share one mission: grow the economy.
and man rode the donkey together until almost 3/4 of our companies out of
other travelers disapproved of the the equation of our mission With this in mind, the Flagship Enterprise Center,
additional workload on the animal. statement. Our mission is to grow the Madison County Chamber, and the Corporation for
Finally, the boy and man decided to carry economy. Can we do that by serving Economic Development are investing time and
the donkey until it kicked loose, fell in a only a quarter of the business resources into a study on how to better unite in order
river, and died. An old sage who had community? The logical question to to consolidate resources, reduce costs, and initiate a
watched the entire scene wisely ask is how can we both serve our comprehensive economic development plan that
would have a far-reaching impact on our entire county
“please all,
counseled the duo: members AND positively impact our
economy with the limited resources and surrounding areas.
and you will please available to us? The more resources, talent, and streamlined
none.” Here’s my best suggestion: match up
processes we have at our fingertips, the more we can
positively impact our economy and add to our quality
how we fund our organization to the
Aesop makes his point loud and clear; of life.
activities that support our mission
yet, how often do we as business statement. We, like you, must realize Stay tuned...
owners, project managers, marketers, that we can not please everyone and
executive leaders and sales still accomplish our mission. And like
professionals ignore this principle and you, we need to evaluate the causes,
try to please everyone anyway? programs, and opportunities that —
As a chamber of commerce charged although worthy — may not always Put your business in the hands
with the growth and success of our match up directly to our mission (or in
your case, with your product or of 800
plus decision
economy, we are continually faced
with the question of how and who we service). Let’s move forward with the makers for only $199. You
please to advance our mission of knowledge that although we can not print it and fold it, we’ll mail it.
economic growth and stability. It is an please all, we can all be more Save on cost of mailing through
intriguing dilemma as our funding pleasing — an activity that will produce this unique, shared medium.
mechanism (membership) can positive results and not kill the
donkey. Contact Rita Puckett
sometimes be at odds with our
rita@getlinkedmadison.com
Search <Get Linked Madison> group on LinkedIntm and join the conversation.
Madison County Chamber | 2701 Enterprise Dr. #109 | Anderson, IN 46013 | 765.642.0264 | www.getlinkedmadison.com

8. Upcoming Events
More info: www.getlinkedmadison.com
Register: rita@getlinkedmadison.com
Oct 12 | 6:00 pm to 9:00 pm
YOUNG PROFESSIONALS AFTER HOURS
Mix and mingle while enjoying complimentary
imported beer, wine tasting and eyebrow waxing by
Serendipity.
Cost: visit www.mcypg.com
Where: The Wine Stable, 113 Pendleton Ave.
Oct 14 | 8:00 am to 9:00 am
AMBASSADORS REGIONAL
Ambassadors Regional serve, promote and connect
business professionals in the Madison County region
and beyond. We are experts in the art of networking.
We facilitate introductions at events. We build brand
through positive, trust-building relationships. We serve
as the event planning and coordinating arm of the
Madison County Chamber. Want to join?
Cost: Your time, but its worth it!
Where: Purdue University, 2705 Enterprise Dr.,
Anderson
Oct 21 | 7:00 am to 8:30 am
WAKE UP BREAKFAST
Connect to over 200 decision makers at the longest
standing, most talked about, largest business
networking event in Madison County. WUB is
connecting Pendleton, Alexandria, Elwood, Lapel,
Anderson and other Madison County business
clusters in an effort to create commerce.
Cost: $15 (includes networking and breakfast)
Booth: $59 (includes breakfast for 2)
Where: Hoosier Park Racing ● Casino, Exit 26/I-69
What Women Want
Recently, I was honored with the task to
facilitate a white-boarding session on what
women want in business with over 60 professional women of Lead Generation. Many women in business play
Madison County including business owners, business
executives, marketers, sales professionals, doctors, and the ambassador role for their respective companies. Thus,
more. After spending an hour together dialoguing, I still have networking events have an opportunity to produce leads.
no idea what women want. After all, I am a man. And men Leads produce accounts. And accounts produce growth.
don’t listen. Right? But I did walk away with four themes:
Chocolate. Surprised? I am not really sure where to go
Inspiration. with this other than to say that women in business represent
Women in business want to be inspired. a thriving, energetic, leadership-focused demographic
They want to learn from those who have been there and leading much of the commerce in Madison County and in the
done it. They are looking for inspirational and motivational world.
messaging.
Women in Business, the program, will launch a brand new
Networking. Relationship-building was at the top of the series of seminars, symposiums, expos, conferences, and
list. With social media offering a virtual handshake, these networking events in 2011 to support a driven and chocolate
professionals , now more than ever, desire to connect in –craving professional.
person.
Madison County Chamber | 2701 Enterprise Dr. #109 | Anderson, IN 46013 | 765.642.0264 | www.getlinkedmadison.com

9. November 1, 2010
GETLINKEDMADISON Powered by:
Connecting Business. Creating Commerce.
WELCOME NEW AND RENEWING CLIENTS
Irma Hampton Stewart, Attorney at Law | 12 Stars Media Productions | Jerry Porter | Coeus Technology, Inc.
The Million Dollar Question Wow them like the Chinese!
Ever have a question globally. In many ways, we are already
that keeps you up at accomplishing this. We have multiple
night? Mine is this: economic development entities
how can MCC better including the Corporation for
impact the bottom line Economic Development (Madison
of our regional County), the Chambers of Commerce
economy?
Kyle Morey, CEO for Elwood and Alexandria, the City of
I recently read a Anderson, Town of Pendleton, and
religious text suggesting that good things
others who work to relocate
can rob us of better or best things (e.g., Kyle Morey greeted in Suzhou by Chineese Actor
family relations, God, serving others, companies and jobs into their
personal development). In my respective areas. The Flagship
I am big on the “WOW” factor in event planning and
professional life, I interpreted this to Enterprise Center serves to
production. But I learned a thing or two from the
mean that we don’t have enough time in incubate new jobs and nation that brought us the stunning opening ceremony
the day to be involved with everything for the Olympics 2008: these guys know how to wow
companies. Ivy Tech, Harrison College,
that is good if we hope to achieve that you!
Purdue Technology Center, and
which is better or best. I find that I must
forego some good things in order to
Anderson University and many others I spent 10 days with 40 other chamber presidents
focus my time and attention on what’s labor to educate the current and from around the US and Canada touring and
better or best for the business participating in China’s economy. From the top of the
future workforces of America.
community. China Wall to the Forbidden City and everything in
Where does MCC fit in? We between, the Chinese bent over backwards to impress
That begs an answer to the next million and please us. We didn't just meet with mayors of
dollar question: what is better or best for congregate businesses, Shanghai and Beijing, we were greeted from the
our business community? professionals, employers and moment we stepped off the bus with dancers, dragon
employees to produce commerce. It’s actors, and greeters dressed in traditional Chinese
I think the answer falls in with the
following four activities: called networking. It’s called garb, then guided to indoor plazas where we ate like
connecting. We can congregate royalty and listened to eloquent speeches to the
locally, regionally and globally. We background of traditional, live Chinese music and
RELOCATE congregate online, in print, and in storytelling. I would suggest the next time we want to
person. Some ideas of programming land another Nestle-like manufacturer in our county,
might include exclusive networking we come together and wow site selectors in like
INCUBATE EDUCATE groups by geography. Others reach out fashion. In fact, I will be so bold as to coin the
regionally in an effort to bring new following phrase: wow them like the Chinese!
dollars into our market. Example? The See more China Trip photos at
Get Linked Expo—a potential of www.facebook.com/madisoncountychamberceo
CONGREGATE
$500,000 of new commerce for our
market.
Put your business in the hands
This is an area I feel that qualifies for
of 800
plus decision
a better or best effort on our behalf. If
We can relocate what’s better or best MCC can introduce new commerce, makers for only $199. You
into our market area. We can incubate new dollars, new jobs, and new print it and fold it, we’ll mail it.
it from within. We can better educate opportunities into Madison County, Save on cost of mailing through
what we already have (current and then perhaps we just might live up to this unique, shared medium.
future workforce) and/or we can our mission statement and I just might
Contact Rita Puckett
congregate locally, regionally, and
rita@getlinkedmadison.com
Search <Get Linked Madison> group on LinkedIntm and join the conversation.
Madison County Chamber | 2701 Enterprise Dr. #109 | Anderson, IN 46013 | 765.642.0264 | www.getlinkedmadison.com

10. COMPLIMENTARY SCORE WORKSHOPS
Upcoming Events At the Flagship Enterprise Center from 6:30 pm to 8:30 pm
For more information or to register Nov 11: Keys to Starting a Business
>> www.getlinkedmadison.com Nov 18: Customer Focused Biz Plan
Dec 2: Marketing, Customer Focus
Nov 4 | 3:00 pm to 7:00 pm Dec 9 : Start-up Funding
Dec 16: Bank Loan Panel
GET LINKED EXPO
Connect to over 1,000 business executives from 6
major business clusters in Central Indiana.
Cost: $10 at door (free with advanced registration)
Where: Hoosier Park Racing ● Casino, Exit 26/I-69
Nov 9 | 11:30 am to 1:00 pm
OUTLOOK
2011 BUSINESS OUTLOOK LUNCHEON & FORECAST
Are you ready for 2011? Want to get a head start by
knowing the business forecast? Join our expert
panelists from Indiana University and Ball State as we
discuss what’s in store for 2011 and beyond.
Sponsored by the Anderson Rotary Club and MCC.
Cost: $15 (includes lunch and networking)
Where: Anderson County Club, 602 North Shore Blvd.
Nov 11 | 8:30 am to 11:30 am
BRUNCH & LEARN: THE BATTLE FOR YOUR INBOX
This seminar provides a comprehensive plan to
help you regain control—not through tricks, but
by adopting a new perspective on email.
Cost: $45 (includes breakfast buffet and materials)
Where: FEC, 2701 Enterprise Dr., Anderson
Dec 3 | Noon
MCC/AU ENTREPRENEURIAL AWARD LUNCHEON
Join Anderson University and the Madison County
Chamber in honoring the Entrepreneur of the Year.
Cost: $15 (includes lunch and networking)
Where: Anderson Country Club, 602 N. Shore Blvd.
Get “flipped” at MCC events!
Have you been “flipped” at a networking event recently? The
Madison County Chamber now offers an additional way to
connect online with video pitches and more.
How does it work? Simply attend an upcoming networking
event (Wake Up Breakfast, Women in Business, Get Linked
Expo, etc.) and ask to be flipped. A member of the MCC Team
will gladly whip out an official MCC Flip Video Camera, press
the record button, and give you up to 30 seconds to tell the
online world why they should do business with you.
“This is a great way to provide more content to search
engines for business topics in Madison County,” says Angela
Barbosa, Marketing and Communications for MCC. “It also
provides another way for members to connect.”
The MCC Flip Camera will also record events, programs, and
meetings that will then be posted online via YouTube,
LinkedIn, Twitter, and Facebook.
Madison County Chamber | 2701 Enterprise Dr. #109 | Anderson, IN 46013 | 765.642.0264 | www.getlinkedmadison.com

11. December 1, 2010
GETLINKEDMADISON Powered by:
Connecting Business. Creating Commerce.
Welcome New Board Chair
and Six New Directors
Left to right: Marcy DeShong,
Tammy Rimer, Irma Hampton
“Nave” Stewart, Barb Alder, Sally
DeVoe, Jack Harter, and Gary
Erskine
New Milestones: Note from the Chair Did You Get Linked?
As 2010 comes to a As we start 2011, I am proud to
close and we begin
relinquish my Chair to Marcy
2011, this will signify
the end of my DeShong, business
Chairmanship for the
Board of Directors for owner and entrepreneur.
your Chamber. It has I have great faith in Marcy and her
Mike Latchaw been an honor and a ability to do a fantastic job in leading
Board Chair distinct pleasure to and advancing our cause. She has
represent our Chamber served faithfully on the board, on
as its Board Chair over the last two committees, and in the community.
years. I couldn’t be more pleased with She is passionate about Madison Creating buzz at largest EXPO in Madison County
our progress. County and its potential.
“This was a wonderfully conceived and orchestrated
As I reflect back over these last two I am also excited to welcome six new event . My hat is off to you for reaching beyond
years, this Chamber and its Board members to our Board: Jack Harter Madison County to build relationships and commerce
have endured some heartache and (MainSource Bank), Barb Alder both now and for the future.” - Tom VanOsdol,
(Purdue University), Gary Erskine President, Saint John’s Health System
some new milestones. We (STAR Financial Bank), Sally DeVoe
lost our dear past Chamber President (Madison County Community The Get Linked Expo 2010 was by all standards a
Keith Pitcher to health problems; what Foundation), Tammy Rimer (CN smashing debut! 86 companies exhibited ideas, new
a great person, community supporter Design & Marketing), and Irma technologies, and professional services. Sixteen cities
and dear friend. We also brought on Hampton “Nave” Stewart (Attorney at were well represented with 56% of exhibitors coming
our new Chamber President, Kyle Law). With better representation from from Madison County and a whopping 44% in
Morey. Kyle has infused MCC with a around the county and in varied surrounding, regional counties. Close to 1,000
new enthusiasm and innovation, industries, I believe we have the attendees came to “get linked.” $200,000 in event
which I believe will give us, our county, leadership to “make a joyful noise” in capital, marketing, and in-kind media circulated before
and this region heightened Madison County. the event and an expected $300,000 of new business
development to average between participants. Over 3
levels of growth. Kyle’s I encourage all of our members to million positive impressions were captured through
background in chamber work, become more active, suggest new advertising and PR. That means 3 million impressions
business development, branding, ideas, brainstorm new events, for Madison County!
thought leadership, and business encourage others to catch our vision,
ownership—along with his team Rita, “The traffic flow was nonstop for 4 hours,” stated
be a band leader and help us
Angela, Betty, and Amy—gives us the Tammy Rimer, a sponsor and owner of CN Design &
orchestrate this Chamber in becoming
edge we need to move forward in Marketing. “I am already creating buzz for GLE 2011.”
a fine piece of music so everyone will
connecting businesses to create
be singing about our success story. > See pictures and videos at www.getlinkedexpo.com
commerce.
Thank you for the opportunity to be a
We all witnessed the recent success of part of this great organization and I
the regional Get Linked Expo just after Put your business in the hands
thank everyone, especially the
5 months on the job. Over 85 Chamber Team (present and retired), of 800
plus decision
exhibiting companies from 16 cities that has helped me along the way
bought into the vision of regionalism.
during my tenure as Board Chair. makers for only $199. You
Close to a thousand business print it and fold it, we’ll mail it.
professionals “got linked,” making this Mike Latchaw Save on cost of mailing through
the largest B2B show in Madison
Board Chair, 2009-2010 this unique, shared medium.
County.
Contact Rita Puckett
rita@getlinkedmadison.com
>> Join the conversation: facebook.com/madisoncountychamberceo
Madison County Chamber | 2701 Enterprise Dr. #109 | Anderson, IN 46013 | 765.642.0264 | www.getlinkedmadison.com

12. Upcoming Events
For more information or to register
>> www.getlinkedmadison.com
Dec 3 | Noon
10TH ANNUAL AWARDS PRESENTATION
Join Anderson University and the Madison County
Chamber in honoring award winners.
Cost: $15 (includes lunch and networking)
Where: Anderson Country Club, 602 N. Shore Blvd.
Dec 6 | 8 am to 9 am
THIRD HOUSE LEGISLATIVE MEETING
Local state legislators will present their views on
issues expected to be considered during the
upcoming session of the Indiana General Assembly.
Invited to attend are State Senators Luke Kenley and
Tim Lanane and Representatives Terri Austin, Jack
Lutz and Scott Reske. In conjunction with the League
of Women Voters.
Cost: Complimentary
Where: Anderson Public Library, 111 E 12th St
Dec 9 | 8 am to 9 am
AMBASSADORS REGIONAL
The “get linked” crew for Madison County. Chaired by
Phil Lavelle, Jr.
Cost: Complimentary (by invitation only)
Where: Mounds Mall, 2109 S. Scatterfield Rd.
Jan 13 | 6 pm to 9 pm
MAKE A JOYFUL NOISE: A GALA WITH THE GAITHERS
Join us for an evening of warmth, laughs, fine dining
and contemplation as we invite Bill and Gloria Gaither
as our keynotes for the MCC Annual Dinner.
Cost: $45 (includes silent auction & elegant dinner)
Where: Blu Falls, 8820 S State Rd 9, Pendleton
Not good news, but not as bad as it was
Such was the common refrain from The panel discussion kicked-off with a rundown of national
the expert panel last week at the statistics, including modest projected GDP growth of 3.1% for
Annual Business Outlook Luncheon, 2011. While encouraging, it is not the nearly 8% growth that
co-sponsored by MCC and the has historically been seen five quarters after previous
Anderson Rotary Club. recessions have ended. Other measures at both the state and
national level also indicate positive movement, though smaller
More than 170 area business people and slower than needed to fuel much-needed job growth.
turned out at the Anderson Country
Club to hear economic forecasts from On the state and local level the outlook was similar with slight
prominent financial minds from Ball upticks projected for 2011 in both job growth (2% countywide,
State University and Indiana 3-4% across the state) and personal income (up 3.5%).
University. After upbeat recaps of Comparatively speaking Indiana is fairing better than most
accomplishments and planning states in job growth. We are among the top five states in the
updates from representatives of nation, having gained back 40,000 jobs in 2010 of the
Alexandria, Anderson, and Elwood, 228,000 lost during the recession. The most positive
the expert panel delivered the news? Indiana’s exports are up a whopping 37% due to
Marcy DeShong invites Bill Savage to news: Things are looking up a little … excellent foreign direct investment. A bright spot to build on
report on Elwood. by Karen Shorette for 2011!
but not enough.
Madison County Chamber | 2701 Enterprise Dr. #109 | Anderson, IN 46013 | 765.642.0264 | www.getlinkedmadison.com