1. 2014 Agricultural Communications CDE
Location: University of Kentucky, College of Agriculture, Barnhart Building
Date: Monday, June 9, 2014
Time: Registration begins at 1:00pm EST
Media Plan Scenario
The communications committee of your chapter you have been approached by the members to
help develop publicity for aFFA service project. Your chapter can decide what the project will
be. You have a $5,000budget for this media plan.Be sure the plan focuses on promotion of the
project
Presentation from the media plan will take place on the day of the event.
Media Plan Submission Date
Written plan should be submitted electronically in a pdf format by Friday,May 16and
addressed to: stacy.vincent@uky.edu
2014 Agricultural Communications CDE Practicums Design – 1 Assigned to Each Member
Design – 60 minutes to complete
Activity:One Page Flier
SoftwareAvailable: a version ofAdobe Creative Suites–InDesign,Photoshop, Illustrator
Specific technical skills for practicum:
o Appropriate design for topic - 10 points
o Flier will effectively promote speaker/speaker's organization - 10 points
Electronic Media Specialist – 60 minutes to complete
Activity: Blog
Software Available: Microsoft Word, Photoshop, Illustrator
Specific technical skills for practicum:
o Promotes the speaker/speaker's organization - 15 points
o Written in a style typical of a blog - 5 points
Writer – 60 minutes to complete
Activity: Feature Story
Software: Microsoft Word
List of All Graded Components of the Event
1) Editing Exercise (25 points/individual; 75 points total)
2) Communications Quiz (25 points/individual; 75 points total)
3) Practicums (100 points/individual; 300 points total)
4) Media Plan (200 points)
5) Media Plan Presentation (125 points)