FedEx Corporation is a logistics services company based in the United States that provides services to more than 220 countries worldwide. It employs over 140,000 workers and processes more than 3.3 million packages daily. The document discusses two FedEx products - FedEx International Next Flight for urgent shipments, and FedEx Office Print Online Service. It identifies usage-situation segmentation as the most appropriate basis for the urgent shipping product since it offers time-definite delivery. Benefit segmentation is identified as the most appropriate basis for the print and shipping online service since it provides convenience for printing and shipping documents anytime from anywhere.

1. SHF 2143 CONSUMER BEHAVIOR SEMESTER 1/09-10 INTERNET ASSIGNMENT FEDEX CORPORATION NAME: TAN KHER XIAN I/C NO: 880202235798 MATRIX CARD: AH080345 SECTION:01