2. Web Designs that Work for
You!
Part of the BĒM Education Center
Digital Marketing Series
Presented by Kim E. Williams
@WilliamsKim
3. Web Designs that Work
Agenda
1. Overview of Digital Marketing
Landscape
2. Role of Great Website
3. Trends and Tips for 2012
4. Mobile Matters
5. Questions?
4. Search Optimization
Paid Advertising
Email Campaigns
Solid Hosting
Google Analytics
Mobile Strategy
Great Website
Social Marketing
Overview
5. Overview
Digital gains
larger portion
of marketing budget
Traditional
budgets shrink
7. Know the Who
A great website begins by knowing
the Who…
Who are you as a company?
Who are you targeting?
Who is my website?
8. Know the Who
Decide on how your website needs
to look, feel, taste and smell.
Bold or Methodical?
Entertaining or Informative?
Fruit or Meat?
Colors?
Emotions?
What do I want the visitor to feel or not feel?
What do I want the visitor to do?
9. Know the How
Once I know the who, I can decide
on How… Trends in 2012-2013
A Need for Speed!
Click to WOW in
4 seconds…
11. Know the How
Trends in 2012-2013
CONTENT! Organized and simplified
content…
DO NOT say it all on the home page!
Decide on the #1 message and say it first
The deeper into the website, the more you
can communicate…
12. Know the How
Trends in 2012-2013
get more Social
icons/badges
widgets
sharing options
Google+ everywhere!
14. Know the How
Trends in 2012-2013
Mobile Matters -
http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
15. A few Words About Mobile
• Mobile Marketing is Coming - FAST
Smart phones users are growing and mobile web
access is climbing
Mobile site traffic and sales rose during the 2011
holiday season, Coremetrics Benchmark data
shows from 9% to 13% of traffic
16. A few Words About Mobile
2011 was the year Marketers experimented with
Mobile
17. A few Words About Mobile
2011 Things Need to Get Organized
20. Detect Mobile Users
• Automatic detection:
– Add a ―browser sniffer‖ to your web site
– If user is NOT mobile, deliver regular content
– If detect user is Mobile, deliver mobile content
– Expect about 85% accuracy in detection
– What exactly is considered ―mobile‖ (Beware the
iPad!)
• Manual delivery:
– Add navigation (top left) to allow user to go to
mobile version of your site or ―view full site.‖
– Good ―fail proof‖ option
21. A few Words About Mobile
2012 Things Need to Get Organized
• This means Strategy must precede technology
• Don’t be a new, shiny technology in search of a
reason to live!
So…
• If 2011 was the year marketers tested
mobile, 2012 will be the year businesses take a
serious look at what they — and their
competitors — have learned and make steps
toward creating cohesive mobile strategies.
25. Know the How
On Page Factors Off Page Factors
Tag structure
Back links
Headings
Page Names
Popularity
Page Titles $$$$$
Fresh Content Domain Name
Social Marketing
Strategic Placement of Footprint
Key Phrases
26. Know the How
Domain name Page name
Page Title Example: www.shorescleaners.com/bridal-gowns.html
Header
Overall
Content
27. What To Expect
You won’t obtain top position on all your target key
phrases across all the engines.*
*If you do, visit www.BEMinteractive.com and select the
employment link or CALL ME personally.
You will see gradual increase in ranking across
several of your keywords and several of the
engines.
28. Conclusion
Web Designs that Work for
You!
Conclusions
1. Web design is most importantly about
knowing who you are and who you are
trying to reach
2. Web design for 2012 is about
speed, simplicity and mobility
3. Web design is always about SEO
30. Stay Connected
Blog
BEMinteractive.com
@WilliamsKim
Facebook
Kim.Williams@BEMgroupinc.com
Hinweis der Redaktion
Too many unnecessary elements.Lack of whitespace.Clunky copy.Unorganized and inconsistent design.Improper treatment of text.Too many styles, fonts, colors, or other design elements.Lack of focus or purpose.When the client wants you to make the logo bigger, add links to all of their quasi-partners in the footer for SEO, have several blinking Flash banners, animated .gif files, autoplayed audio and video, and a picture of their dog Fufu because they think little yappy dogs are cute and will help sell widgets.
Too many unnecessary elements.Lack of whitespace.Clunky copy.Unorganized and inconsistent design.Improper treatment of text.Too many styles, fonts, colors, or other design elements.Lack of focus or purpose.When the client wants you to make the logo bigger, add links to all of their quasi-partners in the footer for SEO, have several blinking Flash banners, animated .gif files, autoplayed audio and video, and a picture of their dog Fufu because they think little yappy dogs are cute and will help sell widgets.
Too many unnecessary elements.Lack of whitespace.Clunky copy.Unorganized and inconsistent design.Improper treatment of text.Too many styles, fonts, colors, or other design elements.Lack of focus or purpose.When the client wants you to make the logo bigger, add links to all of their quasi-partners in the footer for SEO, have several blinking Flash banners, animated .gif files, autoplayed audio and video, and a picture of their dog Fufu because they think little yappy dogs are cute and will help sell widgets.