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What makes your business worth knowing?
1.
What makes your business worth
knowing? 4 things you need to know © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
2.
When youâre fed
up of traditional marketing not giving you prospects © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
3.
When youâre fed
up of NETWORKING 30-second pitches Yeah! Right ?!? Tell us what you do and why you do it better than anyone else! © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
4.
When youâre fed
up of NETWORKING one-to-ones Iâm an accountant, I canât sell a website to save my life. Iâm a web developer, I already have an accountant! © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
5.
When youâre fed
up of standing up and telling the same NETWORK of people what you do week in week out © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
6.
When youâve got
more business cards than Vistaprint © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
7.
When youâve had
enough of NETWORKING breakfasts and want to feast on something more substantial © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
8.
Found one! C
When Youâve R had enough of traditional A networking C.R.A.P. P © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
9.
Found one! Cliques Rejections Aggravations Pressures
© 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
10.
Then talk to
us about changing your business from one that we know to one thatâs WORTH KNOWING ⊠because weâre SOMETHING else Why weâre different? © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
11.
What makes
your business worth knowing? © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
12.
JONATHAN MAK, a
19 year-old student from Hong Kong became WORTH KNOWING when he posted a design tribute to Steve Jobs. The design spread like wildfire on the internet. Jonathan got job offers and an offer to create merchandise using the design. He became WORTH KNOWING not because he had resources (finance) to call on but because he was resourceful with his talent and with available resources. Ltd © 2011 Linchpin Academy All rights reserved www.linchpinacademy.org
13.
Linchpin Academy Belief No.1 Start-ups,
entrepreneurs & SMEs can improve on awareness of their business and feed their sales funnel (like Jonathan) by being resourceful with their talent and with already available resources (most of which are free) © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
14.
Linchpin Academy Belief No.2 It
is WRONG for start-ups, entrepreneurs & SMEs to spend their hard earned cash on traditional marketing activities that fail to improve awareness of their business and fail to feed their sales funnel. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
15.
Linchpin Academy Belief No.3 It
is WRONG that thereâs no holistic, cost- effective, fast-track learning programme to help Start-ups, SMEs & entrepreneurs to maximise the benefits of available free resources. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
16.
Linchpin Academy Belief No.4 It
is WRONG for Start-ups, SMEs & entrepreneurs to pay a subscription to attend tired-old-format networking events that do not feed your sales funnel. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
17.
Jonathan has
shown another way 1. He dared to show his passion (for design and for his admiration for everything Apple). Passion is an INFLUENTIAL force 2. He had a WOW factor that showcased his talent and told a story. He became the STORYTELLER © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
18.
Jonathan has
shown another way 3. He made his influential story count by REACHING to new audiences (not by networking!) 4. He utilised the World Wide Web to SPEED UP his influence (spread like wildfire) © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
19.
We help Start-ups,
SMEs, entrepreneurs to become WORTH KNOWING so they can BUILD BETTER BUSINESS FASTER by 1. Finding their influence 2. Building influence into unique stories they can tell 3. Finding the right audience to tell their stories 4. Getting to the right audience faster © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
20.
Like to know
more? Register for our next HERE welcome evening or live webinar © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org