1. 2. LAUNCH YOUR INFLUENCE
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3. Put yourself in the story
Compelling stories
persevere because of the
fundamental truths behind them.
They reduce resistance and get
past critical thinking filters.
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4. In the old days, when you want
to tell your story (had things to
say) - you wrote it in your diary
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5. Now, everyone is a journalist
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6. In the age of the ACCELERATION of
everything where ……
People have
more choice
And
less time
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7. ALL marketing is now seen as disruptive
marketing because it disrupts people’s lives
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8. What you say must CAPTURE ATTENTION
and have FORWARD-ABILITY factor
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9. In other words, what
you say must have a …
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10. Disruptive
marketing
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11. Disruptive
Influence
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12. Journalist make their living telling stories.
Here’s what they NEVER FORGET
1. The kind of reader
(customer) you want.
2. Create an experience
readers want.
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14. PERCEPTION
A brand is more than a
name, a logo, or a tagline;
it’s the STORIES that people
tell about you.
How is your
brand perceived?
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15. CONNECTEDNESS
Do others see and
recognise their
own story
through yours?
What makes
your story real
& approachable
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16. CLARITY
Have you told the right story?
Examine your
choice of stories
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17. BELIEF
Does your story give people hope
and is it true for them? Create a
story worth believing.
Choose an angle
that helps people
to believe your
story.
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18. Blockbuster
Small stories are difficult to
get behind and to connect.
Look for a universal theme that
makes your audience the hero.
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19. Continuity
Nobody likes abrupt change.
Does your story reinforce the
audience view?
Find something
your audience agree
with. Build your
story around it.
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20. Like to know more?
Register for our next HERE
welcome evening or
live webinar
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