How the web affects the movie industry ? This is a presentation in a eBusiness course, given by Alexander Osterwalder.at the University of Lausanne: http://ebusiness-hec.ning.com/ You can also visit our blog: http://hecshost.unil.ch/movie/

1. The movie industry
Guy Benoit
Céline Rufener
Andreas Schwarz
Abdullah Tirtil

2. The production compagnies:
the incumbents

3. The production compagnies:
the challengers

4. The Theater owner:
the incumbents

5. The Theater owner:
the challengers

6. The rental chains:
the incumbents

7. The rental chains:
the challengers

8. The world has changed
Customers’ habits are not the same
anymore
They put the movie industry under
pressure
Their needs can be summed up in one
sentence:

9. They want it now
Mark Pesce

10. The perfect value
proposition (?)
Free
No ads
Immediatly available
Huge choice

11. Do you know what we mean?

13. The industry needs to
change
Based on rarity
Customers want to be part of this
For many, to share became natural
New models emerge
Particularly a famous one ...

22. The physical support
will disappear

23. From pay-per-use to
all-you-can-see
Customers want much more
Pay each month, watch as much as you
want

24. Movie and music
industry: a comparison

25. Movie and music
industry: a comparison
Music Movie
Small files Large files
Huge piracy Huge piracy
Streaming ser vices well Begining streaming
established (Spotify, services (Hulu)
Deezer, ...)
You (will) carry it with
You carry it with you you

26. Computer Graphic
Technology
Motion capture (mocap) : Technology of
recording movement and translating that
movement onto a digital model. There are some
exemples :
The Polar Express
Beowulf
King Kong!!
Uncanny valley : Essay of the japanese
roboticist Masahiro Mori. It says that after
some limits, when such characters approach!
realistic similarity to humans, they become
eerie, frightening, repulsive until another limit.

27. Overcoming all uncanny
effects
Motion Largely the problem(uncanny valley) of realistic
human motion was solved with mocap in the end of
1990s.
What was left?
Eyes
Facial Performance
Mova Contour solved these t wo problems with a new
technology called "Contour"(scanning the actor), there are
some exemples of movies where it has been used :
Benjamin Button (reverse-aging facial effects)
The Hulk (transformation of Edward Norton to the
Hulk)

28. What can be done with
this technology?
Possibility of creating realistic computer generated
actors by capturing the facial movements of real actors.
It will let fillmakers transform the apperance of actors in
computer, raising the possibility of a new form of digital
video in which the viewer can control the point of view.
CGI decrease the total cost of the movie :
Today to produce a traditional film, it cost around $200
million do produce what companies hope will be a hit.!
To produce a CGI movie with the same hit potential the
cost is around $60 million dollars.

29. Where does this
technology go?
Mr.Perlman, the owner of the Mova Contour, said once :
"Sometime in the next year or so, digital artists will start
crossing that uncanny valley, and I doubt they`ll ever look
back." This will certainly influence the real actors economicly.
Since the speed for processing information is constantly
increasing and the cost decreasing, it will be possible to
make more advanced animated movies.!
Soft ware development is also a key to develop more
realistic-looking humans. Movie studios that are not
depending on established actors will be able to act more
flexible

30. Conclusion
No upside down pressure
Consumers gained more power
They forced the industry to change

31. Questions?