3. “… GPS Could do to the Real World What Google did
for the Virtual World … “
Newsweek
Newsweek March 2009
Business Week March 2009
4. Connecting People is changing.
1990s 2010s
Communication endpoints changed from fixed locations Communication endpoints are changing from a single phone
to mobile numbers system to a heterogenic, ill-connected set of internet
communication networks
5. • Massive growth in social networking
• Now the fourth most popular
online activity
• Global phenomenon.
6. • Mobile consumers demand the same
functionality as desktop users
7. Lifecasting with Ovi and Facebook
With Ovi, you can lifecast what you are up to and where.
Straight from the homescreen.
8. Large global differences: No single leader
Fragmented market space
NAM Europe
APAC
LTA MEA
Source: Comscore, Sept 2007-2008
Size = m unique consumers
10. Open ecosystem
powered by People & Places platform
Ovi: where real world meets the web
1% 99 %
Operators
Interfaces
Ovi Platform Elements
Consumer Data, Identity Management, Infrastructure & Tools
11. City explorer package
Out-of-the-
Out-of-the-box on
10s of million of Nokia Devices
1000+ Lonely Planet city guides
Global Michelin travel guide
Global events and movie guide
from multiple partners
Global weather service from Custom
Weather
Global pedestrian navigation from Nokia
13. Ovi and Operators today (Sept. 2009 status)
In execution or contractual negotiations with more than 25 leading operators
11 of 12 top operators: Cooperation to jointly drive sell-out agreed or in execution
Direct billing integrations in progress/completed in 14 cases
20 operators now offer Comes With Music
Drives data usage and increased data plan adoption
Comes With Music renewal – well aligned with operator business models
Publicly announced partnership (AT&T)
Multiple additional cases in progress. 27 operators with mobile billing
Messaging service now available in >40 countries. Agreements with close
to 20 operators. More than 50 deployments for b-2-b email (i.e. MfE)
14. Consumers want it all.
Key perceived benefits of Social Location services
16. Ovi API
New! New!
Updated
Ovi Navigation Player API Ovi Maps Player API Ovi Maps Player API
for mobile for web
Nokia’s industry leading Nokia’s maps in your Nokia’s maps in mashed up
drive and walk navigation, application, with vector with your web service, with
simple to integrate to your graphics, 3D and more. a single line of code.
app.
17. Ovi apps
Web Ovi services Gorgeous Ovi UI
technologies integrated library
Ovi apps are built using Embedding Ovi services into Ovi SDK provides the evolving
standard web technologies – Ovi apps is simple – adding Ovi UI library, making creation
HTML, CSS and JS – easy, fast navigation, location or maps is of beautiful apps effortless.
and utilizing existing staff. just a single line of code.
18. Ovi apps - New Class of Apps
For you For users
From development Bridging virtual and real
to publishing world
19. New class of development
Ease of Uncompromised Low cost, wide
development Quality distribution
Develop with familiar & Integrate powerful Ovi Develop once and fast for
standard web services with great UI. multiple platforms and wide
technologies. distribution
20. Changing the Economics of Development
Ovi app Developer
Stand-alone App Development
Ovi Store
Distribution
Distribution Cost Distribution Cost
Content Development Cost Content Development Cost
Software Development Cost Publishing Cost
Views
Platform Investments
Players