Drupal: the ultimate customer development tool! Do you know what your customers really want? Really?

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In this presentation I want to share with you the aha moment I got when I first read about customer development, minimal viable products, pivots and the business model canvas. After introducing these concepts I'll also explain why these methodologies are universally useful and can be applied to any product/service, in both business and governmental/not for profit settings. I'll finish the talk explaining how Drupal can be used as the ultimate minimal viable product machine to make sure you build something your customers will actually want. This session would be an adaptation of the lean startup session I gave a Drupalcon London: http://london2011.drupal.org/conference/sessions/building-your-drupal-products-right-way-customer-development-and-business-model-

Technologie Business

Drupal: the ultimate customer development tool! Do you know what your customers really want? Really? Drupal Summit Genk 2011

The ultimate minimal viable product machine

a starting point to lean startup methodologies

Attending “Drupal: the ultimate customer development tool!” by @kvantomme #custdev #drupalsummit

Kristof Van Tomme Belgian Bio-engineer Pronovix Drupal architect Entrepreneur PM of the Drupal Association Hungarian connection Techno-optimist Biotech Drupal evangelist Husband and Father Strategist CEO PM Drupal Association DITA

sss Do you know what your customers really want?

sss And your customers? Do they know themselves?

aaa sss What are your assumptions about your future business? Find out with the Business Model Canvas http://bit.ly/kOSjXL

aaa sss Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers http://amzn.to/iATiKq

sss Even if you don't want to build a business...

Lean startup Agile/Lean = Shorter feedback loops => Maximize learning

aaa sss Customer development = Get out of the building!

aaa sss The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany http://amzn.to/kmZs4P

aaa sss Pivots allow a startup to move into a more interesting market while staying grounded in previous experience

Aaa sss The startup Genome project assesses startups by measuring the thresholds and milestones that Internet startups move through

What type of startup are you? ,[object Object]

sss What is your goal? Get rich; build an awesome product OR change the world ? ?

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1. Drupal: the ultimate customer development tool! Do you know what your customers really want? Really? Drupal Summit Genk 2011

3. Basic tools of a lean startup

4. The ultimate minimal viable product machine

5. GOAL:

6. a starting point to lean startup methodologies

7. Attending “Drupal: the ultimate customer development tool!” by @kvantomme #custdev #drupalsummit

8. Kristof Van Tomme Belgian Bio-engineer Pronovix Drupal architect Entrepreneur PM of the Drupal Association Hungarian connection Techno-optimist Biotech Drupal evangelist Husband and Father Strategist CEO PM Drupal Association DITA

9. sss 3 uncomfortable questions

10. sss Do you know what your customers really want?

11. sss And your customers? Do they know themselves?

12. sss Really?

13. sss Run your project as a lean startup

14. aaa sss What are your assumptions about your future business? Find out with the Business Model Canvas http://bit.ly/kOSjXL

15. aaa sss Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers http://amzn.to/iATiKq

16. sss Even if you don't want to build a business...

17. Lean startup Agile/Lean = Shorter feedback loops => Maximize learning

18. aaa sss Customer development = Get out of the building!

19. aaa sss The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany http://amzn.to/kmZs4P

20. aaa sss Pivots allow a startup to move into a more interesting market while staying grounded in previous experience

21. Aaa sss The startup Genome project assesses startups by measuring the thresholds and milestones that Internet startups move through

22.

23. Social transformer

24. Integrator

25. Challenger

26. sss What is your goal? Get rich; build an awesome product OR change the world ? ?

27. aaa sss Got a product idea? How many minimum viable products (MVP) can you build TODAY?

28. http://en.wikipedia.org/wiki/File:Insect_anatomy_diagram.svg sss Like insects, Drupal is built on a highly adaptable all-terrain platform

29.

30. Webform

31. Ultrafast prototype (Views+CCK)

32. Service links (for virality)

33. There's a module for that

34. aaa sss Drupal Gardens is the ultimate Minimum Viable Product factory www.drupalgardens.com

35. sss Conclusion

36.

37. Read the Startup Genome Project report

38. Figure out what kind of project/company you are/want to be

39. Start building Minimal Viable Products ... NOW!

40. Twitter @kvantomme LinkedIn be.linkedin.com/in/kvantomme [email_address]

Drupal: the ultimate customer development tool! Do you know what your customers really want? Really?

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Drupal: the ultimate customer development tool! Do you know what your customers really want? Really?