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Value engineering analysis
1. Ghanshyamdas Saraf College
Sub: Production Management
Topic: Value Engineering/Analysis
Product: Pepsi Softdrink.
Group No.8
Presented to,
Dipti soni MaM ……
2. Group Members
Names Roll No.
1) Naseema Shaikh 84
2) Maya Wala 109
3) Priya Singh 97
4) Pooja Patil 70
5) Khushboo Singh 94
6) Seema Yadav 113
3. Introduction
Pepsi-Cola
Pepsi-Cola, most commonly called Pepsi, is a soft drink produced by PepsiCo which is sold
worldwide in stores, restaurants and vending machines. The brand was trademarked on June 16,
1903, though the drink was first made in 1898 by pharmacist Caleb Bradham. Similar to Coca-Cola, its
major rival, Pepsi was originally intended to cure stomach pains. There are several types of Pepsi,
including Pepsi Vanilla, Diet Pepsi (the most popular variant), and, outside the United States, Pepsi
Max.
History
Pepsi-Cola, originally called "Brad's drink", was first made in New Bern, North Carolina in the
United States in the early 1890s by pharmacist Caleb Bradham. On August 28, 1898 , "Brad's drink"
was changed to "Pepsi-Cola" and later trademarked on June 16, 1903. As Pepsi was initially intended
to cure stomach pains, Bradham coined the name Pepsi from the condition dyspepsia (stomachache
or indigestion). It was made of carbonated water, sugar, vanilla, rare oils, pepsin and kola nuts.
PepsiCo entered India in 1989 and has grown to become one of the country’s leading food and
beverage companies. One of the largest multinational investors in the country, PepsiCo has
established a business which aims to serve the long term dynamic needs of consumers in India.
PepsiCo India and its partners have invested more than U.S.$1 billion since the company was
established in the country. PepsiCo provides direct and indirect employment to 150,000 people
including suppliers and distributors.
4. Objective of Study
The main objective of the study of PepsiCo is to find out the
Value and Cost of Soft drink and to gather the information
about the Value engineering techniques and elimination of
unnecessary cost company use for their product.
5. Research & Methodology
Primary Data Collection Methods: We had collected the data by using methods such as interviews
and questionnaires.
We had taken an Interview from Mr.Sanjeev Singh working in Pepsi co as an intern and collected the
information regarding our project.
We used primary data analysis for data processing and analysis. We have surveyed in many retail shops that
use to sell Pepsi more than any soft drinks because of reasonable price and the retailers get many advantages
along the products.
