Nike Environmental Analysis

strategic management NIKE just do it! andi erdika maydita diah s. m. setiawan kusmulyono rieni widyastuti yusuf firdaus Internal and External Assessment S1 Business Prasetiya Mulya Business School Undergraduate Degree Indonesia

Visi … ,[object Object],… Misi Nike is the “ largest seller of athletic footwear and athletic apparel in the world . Performance and reliability of shoes, apparel, and equipment, new product development, price, product identity through marketing and promotion, and customer support and service are important aspects of competition in the athletic footwear, apparel, and equipment industry … We believe we are competitive in all these areas.” The company aims to “ lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike .

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution ,[object Object],[object Object],[object Object]

Research & Development ,[object Object],[object Object],[object Object]

Management Style / Culture ,[object Object],[object Object],[object Object]

Social Responsibility ,[object Object],[object Object],[object Object],[object Object]

Finance / Accounting ,[object Object],Sumber: Nike 2003 Form 10-K, p.37 (data diolah) ,[object Object],[object Object]

Economic forces ,[object Object],[object Object],[object Object]

Social forces ,[object Object],[object Object],[object Object],[object Object],[object Object]

Political forces ,[object Object],[object Object]

Technology forces ,[object Object],[object Object]

Competitive forces ,[object Object],[object Object],[object Object]

Five forces (Porter) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT analysis (lanjutan) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Generic Strategies ,[object Object],[object Object],Detail Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Problem(s) : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measure Performance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendation ,[object Object],[object Object],[object Object]

End by: Kelly Kusmulyono [email_address] Prasetiya Mulya Business School

Nike Environmental Analysis

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Nike Environmental Analysis