7. PRICE *WITH EFFECT FROM 1ST MAY 2011 OUTWARD RTGS TRANSFERS INR 1 LAKH TO INR 2 LAKHS NIL INR 2 LAKH TO INR 5 LAKHS INR 25 PER TRANSACTION INR 5 LAKHS AND ABOVE INR 50 PER TRANSACTION OUTWARD NEFT TRANSFERS UPTO 1 LAKH INR 5 PER TRANSACTION INR 1 LAKH TO INR 2 LAKHS INR 15 PER TRANSACTION ABOVE INR 2 LAKHS INR 25 PER TRANSACTION FOREIGN CURRENCY CHEQUES SENT FOR COLLECTION OUTSIDE 0.5% OF INR VALUE + APPLICABLE SERVICE D.D 0.3% OF D.D VALUE (min INR 100)

10. 4 I’S OF HSBC BANK

11. Internal Marketing Interactive Marketing External Marketing COMPANY (HSBC BANK) CUSTOMERS EMPLOYEES Internal Marketing Interactive Marketing SERVICE MARKETING TRIANGLE

12. GAP ANALYSIS