This week's episode tries to address and overcome some of the common notions of social media marketing like it’s just a fad, it’s for kids or there is no return on investment. We also recommend how to use traditional marketing methodologies with social media as a channel. Lastly, we define social media as a content distribution channel and emphasize the importance of content with any online campaign. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/75038/Rethinking-Social-Media-Marketing-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

1. Rethinking Social Media Marketing
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2. Rethinking Social Media Marketing
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3. Rethinking Social Media Marketing
Question Your Assumptions. . .
• Just for Kids?
• Just a Fad?
• Waste of Time?
• Let the Intern do it?
• No ROI
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4. Rethinking Social Media Marketing
What social media isn’t. . .
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5. Rethinking Social Media Marketing
What social media is. . .
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6. Rethinking Social Media Marketing
What social media is. . .
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7. Rethinking Social Media Marketing
Good Social Media
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8. What Does this Mean?
Have realistic expectations
Set goals
Develop a strategy
Deploy tactics
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9. Social Media Expectations
What social media is. . .
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10. What Does this Mean?
Social media is a content
distribution platform
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11. What Does this Mean?
Delivering high-quality, valuable
content in social media drives
profitable consumer
engagement
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12. The Content Marketing Manifesto
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13. Thanks for Watching!
Slides are available at
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