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How to Monetize BloggingUsing Blogs, Social Media, SEO & Content Marketing Twitter:  #KunoBlog
Agenda Introduction Content Marketing Social Media Search Engine Optimization Blogging Questions & Answers Twitter:  #KunoBlog
Introduction Kuno Creative Inbound Marketing Agency Certified HubSpot Partner Since 2000 Chad H. Pollitt @CPollittIU Facebook.com/ChadHPollitt Twitter:  #KunoBlog
Introduction Kuno Creative Inbound Marketing Agency Certified HubSpot Partner Since 2000 Chad H. Pollitt Director of Social Media & Search Marketing B.S. in Entrepreneurship, Indiana University Internet Marketing Masters Certification, University of San Francisco Decorated Veteran of Operation Iraqi Freedom Frequent guest lecturer & blogger, keynote presenter, featured on multiple radio shows, newspapers and The Wall Street Journal Chad H. Pollitt @CPollittIU Facebook.com/ChadHPollitt Twitter:  #KunoBlog
Content Marketing Content Marketing is the creation and sharing of content for the purpose of promoting a product, service or cause.  Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership. Twitter:  #KunoBlog
Creation and Sharing of Content People only go to the Internet for TWO reasons To Solve a Problem To be Entertained Twitter:  #KunoBlog
Creation and Sharing of Content Types of Content Advanced Content Blog Content/Website Content Videos/Webinars Podcasts/Audio Images/Graphics Widgets, Plugins, Apps Slide Presentations Press Releases Twitter:  #KunoBlog
Promoting a Product, Service or Cause Direct vs. Indirect Twitter:  #KunoBlog
Assets Created for Content Marketing Problem Specific Information Thought Leadership Twitter:  #KunoBlog
Social Media Social media are primarily Internet- and mobile-based tools for sharing and discussing information among people. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. Twitter:  #KunoBlog
Social Media Content Distribution Channel Allows for Content to be Easily Shared and Discussed Build a Community Become a “Thought Leader” Twitter:  #KunoBlog
Social Media Popular Social Media Websites Twitter:  #KunoBlog
Social Media Match Your Content Assets with Appropriate Social Media Platforms ,[object Object]
Audio – MySpace
Slide Presentations – SlideShare
Images/Graphics – Flickr, Photobucket, Picassa
Widgets – Widgetbox
Press Releases - PitchEngineTwitter:  #KunoBlog
Search Engine Optimization (SEO) Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic") search results. Twitter:  #KunoBlog
Search Engine Optimization (SEO) Keywords ,[object Object],Ex. 1:  Tires vs. Ford Mustang Tires Ex. 2:  Golf Shoes vs. Nike Men’s Golf Shoe Twitter:  #KunoBlog
Search Engine Optimization (SEO) Twitter:  #KunoBlog
Search Engine Optimization (SEO) Keywords ,[object Object],https://adwords.google.com/select/KeywordToolExternal  Twitter:  #KunoBlog
Search Engine Optimization (SEO) On-Page Factors ,[object Object]
Page Title
Alternative Text
Header 1 Tags
Meta Descriptions

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