Blog Post SEO [Episode 3] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

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This week's episode looks at blog post search engine optimization. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results (from Wikipedia). Specifically, we look at seven of the most important on-page SEO factors that Google and the other search engines consider in their ranking algorithms. We also discuss the importance of creating quality problem solving and/or entertaining content for humans and not for search engines. The video is part one of a three-part series on blog post optimization. Video and commentary are available here: http://www.kunocreative.com/blog/bid/73645/Blog-Post-SEO-Tuesday-s-Inbound-Marketing-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

Technologie Design

Blog Post Optimization with SEO
Twitter: #Kuno - @CPollittIU

Blog Post Optimization

Social Media Optimization (SMO)

Search Engine Optimization (SEO)

Conversion Optimization

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO

1. Produce Good Problem Solving/Entertaining
Content – Publish Frequently
2. Page Titles
3. URLs
4. Image Alternative Text
5. Meta Data
6. Header Tags
7. Keyword Dispersion/Keyword Families

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO

Produce Good Problem Solving/Entertaining Content
Publish Frequently

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO
Page Titles

1. Keep less than 70 characters
2. Put primary keyword phrase towards the beginning
3. The page title is the title of the blog post in some software

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO
URLs

1. Include relevant keyword phrases in your URL
2. The closer to the “www” the better

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO
Alternative Text

1. Alternative text is for the visually impaired to identify an
image
2. Always include at least one image
3. Always include alt text
4. Include relevant keyword phrases

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO
Meta Data

1. Keep meta keywords at 10 or below
2. Include keyword phrases in the meta description and keep
them natural

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO
Header Tags

1. Use keywords and related keywords
2. Organize header tags in logical outline format

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO
Keyword Dispersion/Keyword Families

1. Naturally written content has relevant keyword phrases
dispersed throughout
2. Using variations of keyword phrases that are considered
in the same family is good and natural
3. To explore keyword phrases in depth use the Google
keyword tool

Twitter: #Kuno - @CPollittIU

Search Engine Optimization
Cheat Sheet

Facebook.com/kunocreative

Twitter: #Kuno - @CPollittIU

Thanks for Watching!
Slides are available at

Twitter: #Kuno - @CPollittIU

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