This week's episode looks at blog post optimization with calls to action (CTAs), otherwise known as conversion optimization. Conversion optimization is the process of optimizing a website in order to increase the likelihood of capturing leads, conversions or customers. Specifically, we looked at graphical CTAs, CTA placement, textual or content inbedded CTAs, and A/B testing. We also discuss the importance of developing problem solving and unique value propositions as the currency for the lead acquiring quid pro quo transaction. The video is the last of a three-part series on blog optimization. Video and commentary: http://www.kunocreative.com/blog/bid/73881/Blog-Post-Conversion-Optimization-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

1. Blog Post Optimization with CTAs
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2. Blog Post Optimization
Social Media Optimization (SMO)
Search Engine Optimization (SEO)
Conversion Optimization
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3. Blog Post Optimization with CTAs
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4. Blog Post Optimization with CTAs
What is Conversion Optimization?
The process of optimizing a company's website in
order to increase the likelihood of capturing leads,
conversions or customers.
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5. Blog Post Optimization with CTAs
1. Graphical Calls to Action (CTAs)
2. CTA Placement
3. Textual CTAs
4. A/B Testing
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6. Blog Post Optimization with CTAs
Graphical Calls to Action
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7. Blog Post Optimization with CTAs
CTA Placement
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8. Blog Post Optimization with CTAs
Textual Calls to Action
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9. Blog Post Optimization with CTAs
A/B Testing
A B
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10. How to Manage & Close
Internet Leads
Facebook.com/kunocreative
Twitter: #Kuno - @CPollittIU

11. Blog Post Optimization
Social Media Optimization (SMO)
Search Engine Optimization (SEO)
Conversion Optimization
Twitter: #Kuno - @CPollittIU

12. Thanks for Watching!
Slides are available at
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