1. HI FASHION
Presented
By:
Group 4
Section 1
Anubha
Karthik
Kunal
Raja
Shivshankar
Sonal

2. Product State
Estimated
Size
Growth
Rate
Sales/Outle
t
Estmate market
size Sales/Outlet
Estmate market
size Sales/Outlet
Market Share
Objective
(Sep11-Mar12)
Market Share Objective
(Apr12-Mar13)
Million Units 2011-12 2012-13
T Shirts Delhi 7.8 39 6.90% 1392.86 8.34 1488.96 8.91 1591.70
Haryana 4.2 21 4.50% 2461.90 4.39 2572.68 4.59 2688.46
Punjab 6 30 6.20% 1504.51 6.37 1597.79 6.77 1696.86
Rajastha
n 2 10 4.50% 496.03 2.09 518.35 2.18 541.68
Total 20 21.19 22.45 0.53 2.25
Vests Delhi 20.4 18.25 2.50% 3642.86 20.91 3733.93 21.43 3827.28
Haryana 28.3 25.26 2.00% 16588.51 28.87 16920.28 29.44 17258.69
Punjab 30.6 27.29 2.20% 7673.02 31.27 7841.83 31.96 8014.35
Rajastha
n 32.7 29.2 2.10% 8110.12 33.39 8280.43 34.09 8454.32
Total 112 114.44 116.93 1.00 6.60
Briefs Delhi 26.9 30.61 2.30% 4803.57 27.52 4914.05 28.15 5027.08
Gents Haryana 19.8 22.45 1.80% 11606.10 20.16 11815.01 20.52 12027.68
Punjab 21.6 24.49 2.10% 5416.25 22.05 5529.99 22.52 5646.12
Rajastha
n 19.8 22.45 1.70% 4910.71 20.14 4994.20 20.48 5079.10
Total 88 89.87 91.67 0.78 5.17
Briefs Delhi 15 36.59 1.90% 2678.57 15.29 2729.46 15.58 2781.32
Ladies Haryana 7 17.07 1.20% 4103.17 7.08 4152.40 7.17 4202.23
Punjab 12 29.27 1.70% 3009.03 12.20 3060.18 12.41 3112.20
Rajastha
n 7 17.07 1.40% 1736.11 7.10 1760.42 7.20 1785.06
Total 41 41.67 42.35 0.36 2.39
Total 261 267.1614 273.40 2.67 16.40
MARKET SHARE OBJECTIVES

3. RECOMMENDED PRODUCT MIX & PRODUCT LINE
WITH MARKET SHARE OBJECTIVES

4. For SEP-MAR (11-12)
Production of 0.529 million units of T-shirts and 2.178 million units of briefs is
recommended as it lies well within the production capacity 6.48 million.
For SEP-MAR (12-13)
Production of 2.245 million units of T-shirts is recommended. But we would need to
increase production capacity for Briefs.
• In terms of Sales/Output ratio Haryana exceeds rest of the targeted markets. Increase
retail outlets in Haryana.
• In terms of Sales Volumes , Delhi has the highest percentage in all products except for
Vests where Rajasthan has the highest expected sales
Assumption
•Growth rate assumed to be constant throughout the year
• Capacity can be increased by increasing the number of shifts and working days
without increasing capital investment.
RECOMMENDED PRODUCT MIX & PRODUCT LINE
WITH MARKET SHARE OBJECTIVES

5. Sales Turnover
Brand Sizes Contribution Town Rate MRP
Town Rates Hi
Fashion
Sales(in million
$ for Sep11-
Mar12)
Sales(in million
$ for Apr12-
Mar13)
Teen Tshirts S & M 50% 300 390 264.55 70.11 297.6190476
L & XL 35% 350 440 308.64 81.79 347.2222222
Confi Vests 80 & 85 50% 64 79.95 59.26 19.56 130.3703704
90 & 95 40% 68 84.95 62.96 20.78 138.5185185
100 & 110 35% 72 89.95 66.67 22.00 146.6666667
Macho/Naughty
Briefs S & M 40% 75 94.95 69.44 39.58 262.5
L & XL 35% 78 99.95 72.22 41.17 273
Estimated
Sales($ in
millions 294.98 1595.896825
Assuming that estimated sales is equal for different sizes in each of the categories.

6. Product Line
T-shirt
• Teens
• Sizes –XL,L,M,S
• Colour-B,G,R,Y,Bl,W
Vests
• Comfi
• Size-
80,85,90,95,100,110
• Colour-W,G,Y,B
Briefs
• Macho
• Naughty
• Colour-macho-
W,C,BL,BR
Naughty- P,BL,R,GY,C
• Size- XL,L,M,S

7. Product Mix
Product Line
• T-Shirts
• Vests
• Briefs
Length
• Teens
• COMFI
• MACHO
• Naughty
Depth
• T-Shirts – XL, L, M, S
• Vests – 80, 85, 90, 95,
100, 110 in 3 different
styles
• Briefs (Men)– XL, L, M,
S in W,C,BL,BR in 2
styles
• Briefs(Ladies)- XL, L, M,
S in 6 colours and
2 styles

8. RECOMMENDED CHANNEL OF
DISTRIBUTION
Assumption :
•Company selects wholesalers in each of the region.
•Existing outlets agree to promote Hi fashion products.
•Retailers are bound to specific wholesalers.
•Under company policies wholesaler caters to fixed retailers, Respects
geographical limits.

9. Redistribution Set
• Since Delhi is national capital and is equally distant from the other
three states, logistics are convenient, efficient and better.
• Maximum sales for T shirts and briefs in Delhi make it a suitable
center.
• Distribution centers in Haryana, Punjab and Rajasthan.
• Supply can directly be sent from Delhi By trucks
• We recommend Delhi to be the redistribution hub, based on the
following factors
– Well connected to retail hubs by highways, NH8,
NH10,NH15,NH71,SH17,SH57 etc

10. THANK
YOU!