2. We’re on a
MISSION
to make awesome,
hard-to-find
LOCAL
experiences
available to a
GLOBAL
audience
3. The OutTrippin Run Down
WHAT? WHY? WHO?
An extraordinary Because the real travel For time-poor travelers
collection of bookable experts are OutTrippin looking for trusted
trips, handpicked by the world, not sitting in recommendations for
real travel experts an office in Palo Alto awesome experiences
MARKET? TEAM?
Adventure travel is a $89 billion 3 travelers from 3 continents forming 1
dollar giant growing at 17% annually tenacious team with biz+travel+tech
experience
4. The OutTrippin Team
3 TRAVELERS FROM 3 DIFFERENT CONTINENTS
A travel blogger, a techie & an ex-consultant
INDI JUNE JOÃO VALENTE KUNAL KALRO
CMO CTO CEO
Origin: New Zealand Origin: Portugal Origin: Dubai
Experience: 8 years advertising Experience: Technical Experience: Founder at tours &
& marketing with BBDO & co-founder at schooools.com, activties startup, Kosmovista; IT
Oglivy; 2 years travel blogging wedoist & Mmgt Consulting with EY
Role: Community Manager , Role: Backend development, Role: Business development,
copywriter, PR hacker, designer, user experience design, SEO, front-end dev, customer dev,
marketing, customer acquisition coding like a boss finance, accounting, logistics
5. Online booking conversions in adventure travel SUCK
And this is what high-income, time-poor adventure travelers spending an avg. of
$914 per trip have to say about that
“I wanna do something “I don’t book until I get a
awesome & authentic this recommendation from
vacation, but I’d rather not someone I can trust, someone
spend hours on google to “I found this random tour
who’s been there and done it!”
find it.” operator on the other side of the
world. Looks cool, but I can’t just
trust them to be good!”
Opportunity: Travelers are looking for experts they can trust to recommend awesome things to do.
*Excluding airfare *actual quotes from customer development interviews
6. The solution? Give the customers what they want!
Trusted recommendations for awesome travel experiences and adventures
Trips curated by trusted Booked with local
travel bloggers tour operators
OutTrippin Secret Sauce :
Give adventure travelers access to the trusted recommendations that they
seek, make it easily bookable, and turn it into purchases.
7. Tech
A mobile-friendly browsing & booking web platform
Book a trip to Galapagos in just 4 clicks!
1 Choose trip based on an
expert recommendation 2 Choose dates
Book trip 3 Confirm
Checkout 4 Make
Payment
Check us out at OutTrippin.com
8. Market Opportunity
Accessible adventure travel market = USD $46 billion*
LAUNCH PHASE: PHASE 2: PHASE 3:
BLOGGERS FRIENDS/FAMILY GOOGLE
Target Market Size = $6.25 Billion Target Market Size = $15 Billion Target Market Size = $31 Billion
Mkt. Competition = LOW Mkt. Competition = MEDIUM Mkt. Competition = HIGH
This segment looks to blogs to plan Customers will only share stuff they We know the competition here is pretty
unique, non-mainstream adventures. trust. Access to this segment can be ridiculous. However, we have a
We know how exactly to use and gained once we have a toe-hold with business model that intuitively sends
incentivize our community of bloggers our phase 1 target market. We us high value incoming links from
to reach this segment and turn it into incentivize customers to share trips established bloggers. For us, it’s a
purchases. Transactions we have with social media reward chains and natural growth process, reaping long-
already made prove this! personalized viral videos. term SEO and page-rank benefits.
PR PLAN: “Hitchhike to space” Kickstarter campaign
*view appendix for details
9. Milestones
FEATURED ON MARGIN BREAKDOWN:
Tour operator
TRIPS = 28 SALES = $10,000
Currently online Since launch in late January
80%
BLOGGERS = 226
Currently signed up and ready to create/recommend trips OutTrippin 15%
WEB TRAFFIC = 9 million
Combined monthly web traffic of bloggers signed up to OutTrippin
Travel blogger 5%
11. Financials
We are currently bootstrapping with OUR EXPENSES:
GENERATED REVENUE TALENT
• Developers
• Community management
+ RAISED $30,000 • Customer acquisition
• Customer service
from founders, family & friends
MISC
• Marketing
SEEKING A ROUND OF $500,000 • Tech
• Travel
to focus on product + community & customer dev.
13. Market Opportunity Appendix
Worldwide adventure tourism market = USD $89 billion
This includes soft & hard adventure, cultural travel
*52% of these travelers research/book online (35%) or consult family/friends (17%)
Accessible market = 52% of $89 Billion = USD $46 billion
BLOGGERS FRIENDS & FAMILY GOOGLE
20% of the 35% that 17% of the total market look 35% that research online
research/book online rely for friends/family/etc for almost use Google to
on blogs to research trips. information for trips. research for trips
Market = .2*.35*89 = $6.25 B Market = .17*89 = $15 Billion Market = .35*89 = $31.15 B
Mkt. Competition = Low Mkt. Competition = Mid-High Market Competition = High
*Research from George Washington University study of adventure tourism market
http://www.xolaconsulting.com/Adventure-Market-2010.pdf
