SlideShare ist ein Scribd-Unternehmen logo

Social Media Marketing by KUMAR SUBRAT

•
•
Kumar Subrat
Kumar Subrat
BildungTechnologieBusiness
1 von 32
SOCIAL MEDIA MARKETING -Kumar Subrat Manager – Business Development Radiant Web Technology Pvt. Ltd.
What is MEDIA? Media are sources of Communication to Mass. • TV • NEWSPAPER • MAGAZINE • CINEMA • INTERNET
What is Social Media? • “A media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” • Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks that is internet based applications that build on the ideological and technological foundations of web, and that allow the creation and exchange of user generated content.
Types of Social Media (SM) Broadly it is of SIX types :- 1. Collaborative Projects - Wikipedia 2. Blogs & Micro blogs - Twitter 3. Content Community - YouTube 4. SOCIAL NETWORKING - FACEBOOK 5. Virtual Game World - World of Warcraft 6. Virtual Social World - Second Life
But why should I care for these things??? •Any reason???
Reason # 1
Reason # 2
Reason # 3
Reason # 4
Reason # 5
WHY SMM?
WHY SMM
WHY SMM?
Growth in Spending
BENEFITS OF SMM
BENEFITS OF SMM
BENEFITS OF SMM
OK BUT WHY “FACEBOOK”??
1 850,000,000+
It’s changing your customers expectations 2
WHY FACEBOOK
WHY FACEBOOK
WHY FACEBOOK
WHY FACEBOOK
93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA 25 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
85% BELIEVE THAT A COMPANY SHOULD GO FURTHER AND ALSO INTERACT WITH ITS CUSTOMERS 26 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
2 Coke and Unilever had shifted from microsites to social in 2010 The top brands are responding
e.g. • ICICI BANK • RELIANCE COMMUNICATION • GOOGLE • GOVT. OF INDIA • TOYOTA , etc.
IN SUMMARY With The Help of SMM 1. You may reach the place where, may not otherwise. 2. Instant feedback from customers. 3. Can reach to the vast audiences. 4. It makes you more credible. 5. Increase referrals. 6. Build new relationships. 7. CREATES VISIBILITY. 8. Increase familiarity. 9. Builds trust. 10. Offer your products and services and, 11. ONLINE WORDS OF MOUTH.
Q & A I WOULD BE GREATFULL TO ANSWER YOUR QUESTIONS.
Disclaimers • This is just for information on Facebook promotion. All the data have been collected from different sources for knowledge purpose the mass. The above said contents are available in open sources on websites and presenter and collector of data have not done any research or any kind of study, personally before collecting the data. The name mentioned in the presentation is of the presenter is on behalf of Radiant Web Technology Pvt Ltd, based in Vikaspuri New Delhi. just to make a presentation in front of you and not offering any kind of Guarantee or warrantee on any topic covered. Subject to Delhi jurisdiction only. We are thankful to the Sources are:- • Google • Facebook • Technocrati • LinkedIn • Pintrest • Twitter • You tube • Forestor • Cone.

Empfohlen

Social media
Social mediaSocial media
Social mediaEeshan Mishra
 
Social media
Social mediaSocial media
Social mediaAmina Moussa
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Whitney Hoffman
 
Social Media
Social MediaSocial Media
Social Medianekka casinto
 
Social media
Social media Social media
Social media RussellGatdula
 
social media
social mediasocial media
social mediaMaliha Firdous
 
Illawarra Digital Enterprise Program - Engaging With Customers Using Social M...
Illawarra Digital Enterprise Program - Engaging With Customers Using Social M...Illawarra Digital Enterprise Program - Engaging With Customers Using Social M...
Illawarra Digital Enterprise Program - Engaging With Customers Using Social M...Regional Development Australia (RDA) Illawarra
 
Baby Boomers and Social Media
Baby Boomers and Social MediaBaby Boomers and Social Media
Baby Boomers and Social MediaNancy Cavanaugh
 

Empfohlen

Social media
Social mediaSocial media
Social mediaEeshan Mishra
 
Social media
Social mediaSocial media
Social mediaAmina Moussa
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Whitney Hoffman
 
Social Media
Social MediaSocial Media
Social Medianekka casinto
 
Social media
Social media Social media
Social media RussellGatdula
 
social media
social mediasocial media
social mediaMaliha Firdous
 
Illawarra Digital Enterprise Program - Engaging With Customers Using Social M...
Illawarra Digital Enterprise Program - Engaging With Customers Using Social M...Illawarra Digital Enterprise Program - Engaging With Customers Using Social M...
Illawarra Digital Enterprise Program - Engaging With Customers Using Social M...Regional Development Australia (RDA) Illawarra
 
Baby Boomers and Social Media
Baby Boomers and Social MediaBaby Boomers and Social Media
Baby Boomers and Social MediaNancy Cavanaugh
 
Marketing presentation david baker
Marketing presentation david bakerMarketing presentation david baker
Marketing presentation david bakerDavidBaker379
 
A presentation on social media
A presentation on social mediaA presentation on social media
A presentation on social mediazjhelper
 
The power of social media
The power of social mediaThe power of social media
The power of social mediaChamara Nanayakkara
 
Giving a Social Media headstart for Business
Giving a Social Media headstart for BusinessGiving a Social Media headstart for Business
Giving a Social Media headstart for BusinessJay Vikram Bakshi
 
Beth bailey northwestern technology
Beth bailey northwestern technologyBeth bailey northwestern technology
Beth bailey northwestern technologyBethAnnBailey
 
social media and it's impact to the society
social media and it's impact to the societysocial media and it's impact to the society
social media and it's impact to the societyMadushan Sandaruwan
 
Social media and the future of social networking
Social media and the future of social networkingSocial media and the future of social networking
Social media and the future of social networkingRussetanSc
 
01.Social media journalism
01.Social media journalism01.Social media journalism
01.Social media journalismJulian Matthews
 
Social Media its Impact with Positive and Negative Aspects
Social Media its Impact with Positive and Negative AspectsSocial Media its Impact with Positive and Negative Aspects
Social Media its Impact with Positive and Negative AspectsEditor IJCATR
 
Toc&synopsis sectoral capsule-the indian social media - casting its net
Toc&synopsis sectoral capsule-the indian social media - casting its netToc&synopsis sectoral capsule-the indian social media - casting its net
Toc&synopsis sectoral capsule-the indian social media - casting its netGyan Research And Analytics
 
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's EnvironmentThe Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environmentpowermarketinghagerstown
 
adv 492 final
adv 492 finaladv 492 final
adv 492 finalAndrew Banks
 
How to get ready for moving to the social media marketing
How to get ready for moving to the social media marketingHow to get ready for moving to the social media marketing
How to get ready for moving to the social media marketingMahmoud Farrag
 
Social Networking Site - A new era in communication
Social Networking Site - A new era in communicationSocial Networking Site - A new era in communication
Social Networking Site - A new era in communicationVidur Pandit
 
Social media
Social mediaSocial media
Social mediaShenbaga Rani
 
Role Of Social Media In Our Personal Life
Role Of Social Media In Our Personal LifeRole Of Social Media In Our Personal Life
Role Of Social Media In Our Personal LifeYogesh Mahar
 
Social Savvy Portfolio
Social Savvy PortfolioSocial Savvy Portfolio
Social Savvy PortfolioPramathesh Palchoudhary
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingBalu samy
 
Positive and negative aspects of Social Media
Positive and negative aspects of Social MediaPositive and negative aspects of Social Media
Positive and negative aspects of Social MediaPrashant Charan
 
Social media
Social mediaSocial media
Social mediaVibhavKhajuria
 
Social Media Colliers Powerpoint
Social Media Colliers PowerpointSocial Media Colliers Powerpoint
Social Media Colliers PowerpointJess Eccher
 
The Power of Social Media for Branding Needs
The Power of Social Media for Branding NeedsThe Power of Social Media for Branding Needs
The Power of Social Media for Branding NeedsFerdias Ramadoni
 

Weitere ähnliche Inhalte

Was ist angesagt?

Marketing presentation david baker
Marketing presentation david bakerMarketing presentation david baker
Marketing presentation david bakerDavidBaker379
 
A presentation on social media
A presentation on social mediaA presentation on social media
A presentation on social mediazjhelper
 
Giving a Social Media headstart for Business
Giving a Social Media headstart for BusinessGiving a Social Media headstart for Business
Giving a Social Media headstart for BusinessJay Vikram Bakshi
 
Beth bailey northwestern technology
Beth bailey northwestern technologyBeth bailey northwestern technology
Beth bailey northwestern technologyBethAnnBailey
 
social media and it's impact to the society
social media and it's impact to the societysocial media and it's impact to the society
social media and it's impact to the societyMadushan Sandaruwan
 
Social media and the future of social networking
Social media and the future of social networkingSocial media and the future of social networking
Social media and the future of social networkingRussetanSc
 
01.Social media journalism
01.Social media journalism01.Social media journalism
01.Social media journalismJulian Matthews
 
Social Media its Impact with Positive and Negative Aspects
Social Media its Impact with Positive and Negative AspectsSocial Media its Impact with Positive and Negative Aspects
Social Media its Impact with Positive and Negative AspectsEditor IJCATR
 
Toc&synopsis sectoral capsule-the indian social media - casting its net
Toc&synopsis sectoral capsule-the indian social media - casting its netToc&synopsis sectoral capsule-the indian social media - casting its net
Toc&synopsis sectoral capsule-the indian social media - casting its netGyan Research And Analytics
 
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's EnvironmentThe Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environmentpowermarketinghagerstown
 
How to get ready for moving to the social media marketing
How to get ready for moving to the social media marketingHow to get ready for moving to the social media marketing
How to get ready for moving to the social media marketingMahmoud Farrag
 
Social Networking Site - A new era in communication
Social Networking Site - A new era in communicationSocial Networking Site - A new era in communication
Social Networking Site - A new era in communicationVidur Pandit
 
Role Of Social Media In Our Personal Life
Role Of Social Media In Our Personal LifeRole Of Social Media In Our Personal Life
Role Of Social Media In Our Personal LifeYogesh Mahar
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingBalu samy
 
Positive and negative aspects of Social Media
Positive and negative aspects of Social MediaPositive and negative aspects of Social Media
Positive and negative aspects of Social MediaPrashant Charan
 

Was ist angesagt? (20)

Marketing presentation david baker
Marketing presentation david bakerMarketing presentation david baker
Marketing presentation david baker
 
A presentation on social media
A presentation on social mediaA presentation on social media
A presentation on social media
 
The power of social media
The power of social mediaThe power of social media
The power of social media
 
Giving a Social Media headstart for Business
Giving a Social Media headstart for BusinessGiving a Social Media headstart for Business
Giving a Social Media headstart for Business
 
Beth bailey northwestern technology
Beth bailey northwestern technologyBeth bailey northwestern technology
Beth bailey northwestern technology
 
social media and it's impact to the society
social media and it's impact to the societysocial media and it's impact to the society
social media and it's impact to the society
 
Social media and the future of social networking
Social media and the future of social networkingSocial media and the future of social networking
Social media and the future of social networking
 
01.Social media journalism
01.Social media journalism01.Social media journalism
01.Social media journalism
 
Social Media its Impact with Positive and Negative Aspects
Social Media its Impact with Positive and Negative AspectsSocial Media its Impact with Positive and Negative Aspects
Social Media its Impact with Positive and Negative Aspects
 
Toc&synopsis sectoral capsule-the indian social media - casting its net
Toc&synopsis sectoral capsule-the indian social media - casting its netToc&synopsis sectoral capsule-the indian social media - casting its net
Toc&synopsis sectoral capsule-the indian social media - casting its net
 
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's EnvironmentThe Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environment
 
adv 492 final
adv 492 finaladv 492 final
adv 492 final
 
How to get ready for moving to the social media marketing
How to get ready for moving to the social media marketingHow to get ready for moving to the social media marketing
How to get ready for moving to the social media marketing
 
Social Networking Site - A new era in communication
Social Networking Site - A new era in communicationSocial Networking Site - A new era in communication
Social Networking Site - A new era in communication
 
Social media
Social mediaSocial media
Social media
 
Role Of Social Media In Our Personal Life
Role Of Social Media In Our Personal LifeRole Of Social Media In Our Personal Life
Role Of Social Media In Our Personal Life
 
Social Savvy Portfolio
Social Savvy PortfolioSocial Savvy Portfolio
Social Savvy Portfolio
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Positive and negative aspects of Social Media
Positive and negative aspects of Social MediaPositive and negative aspects of Social Media
Positive and negative aspects of Social Media
 
Social media
Social mediaSocial media
Social media
 

Ähnlich wie Social Media Marketing by KUMAR SUBRAT

Social Media Colliers Powerpoint
Social Media Colliers PowerpointSocial Media Colliers Powerpoint
Social Media Colliers PowerpointJess Eccher
 
The Power of Social Media for Branding Needs
The Power of Social Media for Branding NeedsThe Power of Social Media for Branding Needs
The Power of Social Media for Branding NeedsFerdias Ramadoni
 
Presentation (2).pdf
Presentation (2).pdfPresentation (2).pdf
Presentation (2).pdfRishiRoy36
 
LIDEA Social Media Presentation
LIDEA Social Media PresentationLIDEA Social Media Presentation
LIDEA Social Media PresentationAtlas Integrated
 
7 Emerging Trends in Social Media
7 Emerging Trends in Social Media7 Emerging Trends in Social Media
7 Emerging Trends in Social MediaEdward Erasmus
 
So you think you want a Social Media Strategy
So you think you want a Social Media StrategySo you think you want a Social Media Strategy
So you think you want a Social Media StrategyPhilip Oakley
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentationXinyi Chen
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentationBrie Hrabinski
 
Social Media Marketing Project pdf.
Social Media Marketing Project pdf.Social Media Marketing Project pdf.
Social Media Marketing Project pdf.RishiRoy36
 
Social networking presentation 2
Social networking presentation 2Social networking presentation 2
Social networking presentation 2Sanjiv Choudhary
 
Social media for business 2012 v6
Social media for business 2012 v6Social media for business 2012 v6
Social media for business 2012 v6Captovate
 
How to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossHow to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossRed Shoes PR
 
Social Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCISocial Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCIMotaz Hajaj, MS, CSMA
 
Novel model to identify the success factors in marketing by social media
Novel model to identify the success factors in marketing by social mediaNovel model to identify the success factors in marketing by social media
Novel model to identify the success factors in marketing by social mediaDr Karunakar Diwakar Jha
 
social-media-ppt-220520070131-5a48a4ea.pptx
social-media-ppt-220520070131-5a48a4ea.pptxsocial-media-ppt-220520070131-5a48a4ea.pptx
social-media-ppt-220520070131-5a48a4ea.pptxAljMorales
 
SBA Social Media Webinar (Select Slides)
SBA Social Media Webinar (Select Slides)SBA Social Media Webinar (Select Slides)
SBA Social Media Webinar (Select Slides)W2O Group
 

Ähnlich wie Social Media Marketing by KUMAR SUBRAT (20)

Social Media Colliers Powerpoint
Social Media Colliers PowerpointSocial Media Colliers Powerpoint
Social Media Colliers Powerpoint
 
The Power of Social Media for Branding Needs
The Power of Social Media for Branding NeedsThe Power of Social Media for Branding Needs
The Power of Social Media for Branding Needs
 
Presentation (2).pdf
Presentation (2).pdfPresentation (2).pdf
Presentation (2).pdf
 
LIDEA Social Media Presentation
LIDEA Social Media PresentationLIDEA Social Media Presentation
LIDEA Social Media Presentation
 
7 Emerging Trends in Social Media
7 Emerging Trends in Social Media7 Emerging Trends in Social Media
7 Emerging Trends in Social Media
 
Social media
Social mediaSocial media
Social media
 
So you think you want a Social Media Strategy
So you think you want a Social Media StrategySo you think you want a Social Media Strategy
So you think you want a Social Media Strategy
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentation
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentation
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentation
 
Chapter 1 presentation
Chapter 1 presentationChapter 1 presentation
Chapter 1 presentation
 
Social Media Marketing Project pdf.
Social Media Marketing Project pdf.Social Media Marketing Project pdf.
Social Media Marketing Project pdf.
 
Social networking presentation 2
Social networking presentation 2Social networking presentation 2
Social networking presentation 2
 
Social media for business 2012 v6
Social media for business 2012 v6Social media for business 2012 v6
Social media for business 2012 v6
 
How to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossHow to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your Boss
 
Social Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCISocial Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCI
 
social media
social mediasocial media
social media
 
Novel model to identify the success factors in marketing by social media
Novel model to identify the success factors in marketing by social mediaNovel model to identify the success factors in marketing by social media
Novel model to identify the success factors in marketing by social media
 
social-media-ppt-220520070131-5a48a4ea.pptx
social-media-ppt-220520070131-5a48a4ea.pptxsocial-media-ppt-220520070131-5a48a4ea.pptx
social-media-ppt-220520070131-5a48a4ea.pptx
 
SBA Social Media Webinar (Select Slides)
SBA Social Media Webinar (Select Slides)SBA Social Media Webinar (Select Slides)
SBA Social Media Webinar (Select Slides)
 

Kürzlich hochgeladen

Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfchloefrazer622
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room service9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room servicediscovermytutordmt
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingTeacherCyreneCayanan
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 

Kürzlich hochgeladen (20)

Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room service9548086042 for call girls in Indira Nagar with room service
9548086042 for call girls in Indira Nagar with room service
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 

Social Media Marketing by KUMAR SUBRAT

  • 1. SOCIAL MEDIA MARKETING -Kumar Subrat Manager – Business Development Radiant Web Technology Pvt. Ltd.
  • 2. What is MEDIA? Media are sources of Communication to Mass. • TV • NEWSPAPER • MAGAZINE • CINEMA • INTERNET
  • 3. What is Social Media? • “A media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” • Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks that is internet based applications that build on the ideological and technological foundations of web, and that allow the creation and exchange of user generated content.
  • 4. Types of Social Media (SM) Broadly it is of SIX types :- 1. Collaborative Projects - Wikipedia 2. Blogs & Micro blogs - Twitter 3. Content Community - YouTube 4. SOCIAL NETWORKING - FACEBOOK 5. Virtual Game World - World of Warcraft 6. Virtual Social World - Second Life
  • 5. But why should I care for these things??? •Any reason???
  • 20. It’s changing your customers expectations 2
  • 25. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA 25 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
  • 26. 85% BELIEVE THAT A COMPANY SHOULD GO FURTHER AND ALSO INTERACT WITH ITS CUSTOMERS 26 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
  • 27. 2 Coke and Unilever had shifted from microsites to social in 2010 The top brands are responding
  • 28. e.g. • ICICI BANK • RELIANCE COMMUNICATION • GOOGLE • GOVT. OF INDIA • TOYOTA , etc.
  • 29. IN SUMMARY With The Help of SMM 1. You may reach the place where, may not otherwise. 2. Instant feedback from customers. 3. Can reach to the vast audiences. 4. It makes you more credible. 5. Increase referrals. 6. Build new relationships. 7. CREATES VISIBILITY. 8. Increase familiarity. 9. Builds trust. 10. Offer your products and services and, 11. ONLINE WORDS OF MOUTH.
  • 30. Q & A I WOULD BE GREATFULL TO ANSWER YOUR QUESTIONS.
  • 31.
  • 32. Disclaimers • This is just for information on Facebook promotion. All the data have been collected from different sources for knowledge purpose the mass. The above said contents are available in open sources on websites and presenter and collector of data have not done any research or any kind of study, personally before collecting the data. The name mentioned in the presentation is of the presenter is on behalf of Radiant Web Technology Pvt Ltd, based in Vikaspuri New Delhi. just to make a presentation in front of you and not offering any kind of Guarantee or warrantee on any topic covered. Subject to Delhi jurisdiction only. We are thankful to the Sources are:- • Google • Facebook • Technocrati • LinkedIn • Pintrest • Twitter • You tube • Forestor • Cone.