Fast Food Fables

ANALYSIS : FAST FOOD FABLES By:Nikhil Kumar Neha Kumar Kalpana Mehta Anjali Marwah N.Tyagi

Initial scenario the ‘1990’s(Mc Donald’s struggles) ,[object Object],[object Object],[object Object],[object Object]

Domino’s and KFC struggles ,[object Object],[object Object],[object Object],[object Object]

Indianising : The Mc Donald's way . ,[object Object],[object Object],[object Object],[object Object]

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Domino’s way: ,[object Object],[object Object],[object Object],[object Object]

KFC Way : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mc Donald's followed the fundamental consistency rule offering products of uniform size,price,and quality in all the markets where it operated however in India the company went entirely for customization .Why was there customization in India ? ,[object Object]

Both Mc Donald's and dominos customized their menu to Indian tastes. Explain the difference in their positioning ? ,[object Object]

KFC also customized but it did not meet with the success as Mc Donald's and dominos ?examine critically . ,[object Object]

Fast Food Fables

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Fast Food Fables