SlideShare a Scribd company logo
1 of 27
UNIT III DESIGN AND EXECUTION OF ADVERTISEMENTS   P.S.VENKATESWARAN
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 

More Related Content

What's hot (17)

Managing integrated marketing communication
Managing integrated marketing communicationManaging integrated marketing communication
Managing integrated marketing communication
 
Media ap
Media apMedia ap
Media ap
 
Adman lecture 10
Adman lecture 10Adman lecture 10
Adman lecture 10
 
9fms pp18
9fms pp189fms pp18
9fms pp18
 
Advertising Effectiveness
Advertising EffectivenessAdvertising Effectiveness
Advertising Effectiveness
 
Marketing communication
Marketing communicationMarketing communication
Marketing communication
 
marketing communication 6th sem TU
marketing communication 6th sem TUmarketing communication 6th sem TU
marketing communication 6th sem TU
 
Ch 6 summary
Ch 6 summaryCh 6 summary
Ch 6 summary
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
 
Source message and channel factors
Source message and channel factorsSource message and channel factors
Source message and channel factors
 
Unit iii(2)
Unit iii(2)Unit iii(2)
Unit iii(2)
 
Layout
LayoutLayout
Layout
 
Adman Lecture 5
Adman Lecture 5Adman Lecture 5
Adman Lecture 5
 
Operational communication IBSM
Operational communication IBSMOperational communication IBSM
Operational communication IBSM
 
Role of media in advertising
Role of media in advertisingRole of media in advertising
Role of media in advertising
 
Marketing tips
Marketing tipsMarketing tips
Marketing tips
 
Media scheduling
Media schedulingMedia scheduling
Media scheduling
 

Similar to Unit iii

Designing Persuasive Communication, Message Structure Presentation, Advertise...
Designing Persuasive Communication, Message Structure Presentation, Advertise...Designing Persuasive Communication, Message Structure Presentation, Advertise...
Designing Persuasive Communication, Message Structure Presentation, Advertise...Nikita Talukdar
 
Integrated marketing
Integrated  marketingIntegrated  marketing
Integrated marketingShivam S
 
Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Alwyn Lau
 
Principles of marketing chapter 15 theory
Principles of marketing chapter 15 theoryPrinciples of marketing chapter 15 theory
Principles of marketing chapter 15 theoryPartha Protim Roy Niloy
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing CommunicationDr. Abha Toshniwal
 
Chapter 1 Introduction.pptx
Chapter 1 Introduction.pptxChapter 1 Introduction.pptx
Chapter 1 Introduction.pptxBibek Aryal
 
Principles of marketing chapter 14 theory
Principles of marketing chapter 14 theoryPrinciples of marketing chapter 14 theory
Principles of marketing chapter 14 theoryPartha Protim Roy Niloy
 
Promotion in marketing
Promotion in marketingPromotion in marketing
Promotion in marketingArup Giri
 
Advertising research
Advertising researchAdvertising research
Advertising researchJiyas K
 
Managing integrated marketing communication
Managing integrated marketing communicationManaging integrated marketing communication
Managing integrated marketing communicationSaad Hossain Tapu
 
Integrated marketing communications
Integrated marketing communicationsIntegrated marketing communications
Integrated marketing communicationsMervyn Maico Aldana
 
Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01jahidulislammaruf
 
Advertising and sales promotion
Advertising and sales promotion Advertising and sales promotion
Advertising and sales promotion Arunagiri N
 

Similar to Unit iii (20)

Designing Persuasive Communication, Message Structure Presentation, Advertise...
Designing Persuasive Communication, Message Structure Presentation, Advertise...Designing Persuasive Communication, Message Structure Presentation, Advertise...
Designing Persuasive Communication, Message Structure Presentation, Advertise...
 
Integrated marketing
Integrated  marketingIntegrated  marketing
Integrated marketing
 
Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12
 
Effective communications
Effective communicationsEffective communications
Effective communications
 
Unit iii(2)
Unit iii(2)Unit iii(2)
Unit iii(2)
 
Layout
LayoutLayout
Layout
 
Principles of marketing chapter 15 theory
Principles of marketing chapter 15 theoryPrinciples of marketing chapter 15 theory
Principles of marketing chapter 15 theory
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
 
Chapter 1 Introduction.pptx
Chapter 1 Introduction.pptxChapter 1 Introduction.pptx
Chapter 1 Introduction.pptx
 
Principles of marketing chapter 14 theory
Principles of marketing chapter 14 theoryPrinciples of marketing chapter 14 theory
Principles of marketing chapter 14 theory
 
Tourism promotion
Tourism promotionTourism promotion
Tourism promotion
 
Promotion in marketing
Promotion in marketingPromotion in marketing
Promotion in marketing
 
Advertising research
Advertising researchAdvertising research
Advertising research
 
Managing integrated marketing communication
Managing integrated marketing communicationManaging integrated marketing communication
Managing integrated marketing communication
 
Integrated marketing communications
Integrated marketing communicationsIntegrated marketing communications
Integrated marketing communications
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01
 
Advertising and sales promotion
Advertising and sales promotion Advertising and sales promotion
Advertising and sales promotion
 
Imc
ImcImc
Imc
 
Murtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptxMurtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptx
 

More from krishna kumar (20)

Ep 05
Ep 05Ep 05
Ep 05
 
Leadership
LeadershipLeadership
Leadership
 
Unit iii
Unit iiiUnit iii
Unit iii
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisements
 
Sales promotion unit 4
Sales promotion unit 4Sales promotion unit 4
Sales promotion unit 4
 
Iii unit
Iii unitIii unit
Iii unit
 
Media types
Media typesMedia types
Media types
 
Creative ad
Creative adCreative ad
Creative ad
 
Ethics in advertising
Ethics in advertisingEthics in advertising
Ethics in advertising
 
Advertisement notes
Advertisement notesAdvertisement notes
Advertisement notes
 
3rd unit
3rd unit3rd unit
3rd unit
 
Unit i&ii
Unit i&iiUnit i&ii
Unit i&ii
 
Unit i&ii
Unit i&iiUnit i&ii
Unit i&ii
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisements
 
Sales promotion unit 4
Sales promotion unit 4Sales promotion unit 4
Sales promotion unit 4
 
Media types
Media typesMedia types
Media types
 
Iii unit
Iii unitIii unit
Iii unit
 
Ethics in advertising
Ethics in advertisingEthics in advertising
Ethics in advertising
 
Derivatives
DerivativesDerivatives
Derivatives
 
Creative ad
Creative adCreative ad
Creative ad
 

Recently uploaded

Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 

Recently uploaded (20)

Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 

Unit iii