2. Tuli Hotels
• 7 Hotels existing
• Located primarily in the
‘heart of India.’
• At the moment in time,
there are no social
networks listed on the
International Site.
• Facebook Site does
exist
3. What is Viral Marketing?
• It is making an awareness of a brand through
already existing social networks.
• For example to achieve product sales
• Such as using
Facebook, Twitter, MySpace, etc.
• It spreads like a “virus.”
5. SOSTAC: How viral are
Tuli Hotels?
• Facebook exists but
only ‘26 Likes’
• Twitter/Myspace/
Lindedin- no account
found
• Trip Advisor
Situational Analysis:
Little to No viral
marketing exists
6. SOSTAC Tuli
Objective for Tuli Hotel’s:
To make Tuli Hotel’s Viral all around the
internet, that people are aware of who they are
and what they have to offer, by one simple click.
7. SOSTAC Tuli
• Strategy:
• Get to know what sites are the most important
on the web
• Create accounts and make attachments to
different sites
• Create offers and contests on different sites
• Use word- of- mouse
8. • Tactic:
T
SOS Ac • Get to know what the
market of India is using
for Internet Sites
Tuli
• Find viral marketing
examples
• See where the hotel is
able to place themselves
• Create a more intriguing
‘home’ website for Tuli
Hotels
9. Viral Marketing Examples
• Hotmail: get your free
email!
• Dove: real models?
• BMW Film
• FiFa World Cup
10. Lets make them ViRAL!
SOSTAC
All Around the World: Popular in India:
• Make a PINTEREST account • Join sites such as
Crazeal.com make local
• Create a video about the offers
experience at the hotel post
on sites such as YouTube • Facebook, Twitter, Orko
ut
• Linkedin account important
for hiring purposes
• Makemytrip
• Make offers on Travelocity
and Expedia
11. • Talk about you.
• Connect your account with your Facebook and
Twitter accounts.
• Don’t forget to add your website URL in your
profile
• Pin lots of stuff. Pin content steadily, instead of in
huge bursts, to maximize your exposure and
engagement.
12. Word of Mouse
Offer ‘Best wedding photo contest on Pinterests
Create offers on travel websites for those wanting
to visit India and those looking for a place to travel
to
Create accounts on my common social media
websites, connect all sites together
Make videos of the hotel post on Youtube
Make yourself well know all around
13. SOSTAC Tuli
Control:
Weekly updates on all sites
Change offers and contests
Have a position within the companies that takes
care of all internet related marketing
Follow through on all give away’s for
contests/make sure it’s an experience for the
guest