3. roles the community manager ďŹlls
⢠Web producer
⢠video producer
⢠video editor
⢠video personality
⢠video researcher
⢠marketing/promotion
⢠community moderator
⢠blogger
4. workďŹow for a release
⢠press release for internal prep; community manager reads
⢠research, create video/images
⢠edit & upload video/images (send to team for preview, inclusion in press release)
⢠press release goes up, KF home page public (uses video/images)
⢠Knight Pulse upload post and video to other sites
⢠Knight Blog post up with video, link to press release
⢠@knightfdn tweet and link to Pulse and blog
⢠@knightpulse tweet and call out (@) speciďŹc Twitter users
5. News Challenge Garage
⢠1620 users
⢠445 projects
⢠3 months
⢠6 weeks to design and build
⢠accompanied by meetups in NYC, SF, Seattle, Vancouver, Austin,
Chicago, D.C. by Susan Mernit and Kristen Taylor
8. Big Draw:
Anyone in the Garage could apply
for a mentor (mostly past winners)
to work through the idea in the
Garage (publicly)
9.
10. Knight Pulse launched in beta
Nov. 10, 2008
⢠community site
⢠about future of news and information
⢠highlights projects in media innovation and active information (50% KF)
⢠features video conversations as new content in Phase 1
⢠articles from Tor with video commenting featured
⢠planning for Phase 2 now
11.
12.
13. whatâs next
⢠gathering feedback on Phase 1 of Pulse
⢠better help text on Pulse
⢠deďŹning user actions on Pulse that could also happen elsewhere
⢠integrating across Knight Blog, Pulse, Twitter account, external services