Weitere ähnliche Inhalte Ähnlich wie Aa presentation brochure-concept-oct31 (20) Kürzlich hochgeladen (20) 2. WHO WE ARE & WHAT WE DO
ABOUT US
We don’t just wade into building a brand or launching a concept. That’s an open invitation to get bitten by
something you didn’t anticipate. Planning is important—thinking ahead and agreeing on how certain
challenges and scenarios will be handled.
Addressing just a few things at a time in this industry is like forgetting to get dressed in the morning; you’re
not ready for the day ahead. It’s poor planning and when you realize what you’ve done, you lose time and
money making the drive back home to finish what you started.
HIRED BY
Our experience in all areas of foodservice operations and our global and cross-cultural knowledge and
experience provides us with a comprehensive insight. Our clients have included many of the largest
restaurant companies in the world, as well as caterers, leading contract foodservice companies, hotels,
malls and commissaries encompassing nearly all food and beverage formats.
2
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
3. SEEN & HEARD
Aaron Allen has become one of the most sought-after restaurant industry media sources and most-quoted
experts in the global restaurant industry. He has been a go-to source for esteemed media outlets such as
the Wall Street Journal, Entrepreneur, Smart Money, MSNBC, TIME, Forbes, USA Today, Nation’s Restaurant
News, Chain Leader, Restaurants & Institutions, European Food Service News, Food Service Middle East, QSR
Magazine, and literally hundreds more news sources. His publicity skills and campaigns have also helped land
clients features on The Food Network, Top Chef, Travel Channel, Bravo, Fine Living Network, and led to a
number of pilot program invitations.
A sought-after speaker, Allen has lectured around the world on important restaurant industry trends and
innovative approaches to marketing, branding, design, concept development, culinary development and general
business growth. He has presented to capacity crowds at the European Foodservice Summit, International
Boston Seafood Show, Aquavision in Norway, Healthy Meals and Healthy Profits Conference, National Caterers
Association, FSTech, The Restaurant Show (London), and for numerous other industry associations, conventions,
corporate and franchise conferences, and universities. He has been top rated speaker and frequent guest
lecturer for the University of Central Florida’s Rosen School of Hospitality.
3
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
4. MULTI BRAND PORTFOLIOS
The restaurant industry is, well, global in both brand and cuisine. Our depth and breadth is wide—the benefit of years of experience in
operations, marketing, customer service, supply chain and management. We’re experienced with multiple concepts: quick service
restaurants, casual, fine-dining and resort hospitality, all of which present unique challenges.
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
4
5. WHO WE ARE & WHAT WE DO:
Quite simply, we help build restaurants—all over the world—working with brands in more than 100
countries on six continents. We help owners and operators tackle obstacles, develop strategy and
streamline finances, all while considering labor and cultural issues, menu execution, design,
management and a host of other things.
Our clients post an exhilarating $100 billion annually in revenue, which equates to a lot of full bellies all
over the world. And that makes everybody happy.
5
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
6. SERVICES
RESTAURANT CONCEPT DESIGN
Color. Texture. Furnishings. Lighting. Interior design is all of these, and within the restaurant industry,
it’s so much more. AARON ALLEN & associates' designers and architects strive to capture the
personality
and
original
concept
of
the
restaurant.
It takes a lot of collaboration to develop a design package worthy of your dream. The concept
development team members are experts in the art of visualization, originality, spatial relationships,
fluency of ideas, creative thinking and problem solving. They ensure all interior considerations integrate
seamlessly with every other aspect of the process
– strategy, design, training, research, culinary development and public relations.
AARON ALLEN & associates' concept development department develops key components that align
with the overall vision of a restaurant. Those include a conceptual development package that defines
the space and the brand, along with a design development package which show you how the space will
be built. They also provide uniform design, props, accessories, artwork, graphics and interior signage
design.
AARON ALLEN & associates' concept development services allow them to build a restaurant’s brand
into its design whether it’s creating a concept from scratch, remodeling an existing space or rolling out
an existing concept in multiple locations.
6
7. WHO WE ARE & WHAT WE DO
MENU ENGINEERING & DESIGN
So much of what happens in a restaurant is creative. All cooks like to think of themselves as artistes. It
is, after all, called the culinary arts. But when it comes to the menu, that’s where science kicks in. In
fact, too much creativity on a menu can have negative consequences.
That isn’t to say the menu shouldn’t be creatively produced. Indeed, the right colors, typeface, even
photos in some cases are key elements. But knowing which colors, what typeface and font size, and
whether or not pictures should be incorporated are important considerations. They’re components in
the science of menu engineering, and learning how to put the knowledge to work with your own
menu can increase your profits significantly — without raising menu prices.
7
8. WHO WE ARE & WHAT WE DO
PUBLIC RELATIONS (STRATEGY & IDEAS)
Restaurant Public Relations personalizes your brand and your story.
Through a variety of vehicles, an effective restaurant public relations campaign lets your intended
audience become familiar with what your business is all about. Other forms of advertising, like billboard
advertising, limit you to post a single message that customers may only see for a split second.
8
9. WHO WE ARE & WHAT WE DO
BRAND TRANSLATION
Adapting an existing restaurant concept to grow in new foreign markets (i.e. US chains going abroad,
and companies from abroad planting their brand flag in a new country).
9
10. SERVICES
STRATEGY
Everything starts with the desire to be more than you
are today; a highly coveted brand, a fiercely dominant
player, a more profitable entity, a better and more
stimulating place to work. What will be your legacy and
how will you create it?
Massive change doesn’t have to be painful. When
executed correctly, change can be accomplished through
easy-to-understand actions that gradually send sales and
profits rocketing.
Every business deserves and demands a thoughtfully
constructed plan for growing sales and profits – a
strategic road map that efficiently helps you reach the
fullest potential of your company. Aaron Allen &
Associates helps you build it by developing strategy in
the areas of branding, positioning, culture, public
relations, training, design, local store marketing, new
store openings, concept development and an overarching
growth strategy.
Even better, we present it in a way that’s easy to
understand and execute. No detours, no roads closed.
10
11. WHO WE ARE & WHAT WE DO
TRAINING
Marketing, operations and human resource issues are inextricably connected. The best strategy
conceivable is useless without the ability of the organization to execute it. Buy-in and understanding
are vitally important. Moreover, the culture of an organization – the practices, beliefs and values — are
often the difference between the have’s and the have-not’s in business.
AARON ALLEN & associates offers a variety of training programs to help its clients improve culture,
buy-in and system-wide understanding of core values and company objectives. AARON ALLEN &
associates involves and enrolls the entire organization in the pursuit of your vision through tools such
as strategic planning sessions, seminars, executive retreats and conference planning. The training team
also offers cutting-edge service training systems development delivered through video, Intranet, CDRom and classroom.
AARON ALLEN & associates' training team has experience
in developing and implementing training systems for
organizations such as the United States Air Force and
Houston’s. The training programs are custom-built around
your unique operation and designed to raise the bar for
service and performance.
11
12. PROJECT UNDERSTANDING
We understand that you want to know how to expand
efficiently and effectively in your market. Will your budget
work with your vision? How will you maintain current
operations while expanding? What challenges might you
encounter? What about staff and management, budgeting,
hiring and construction?
There is so much to consider. Proper planning is essential.
Our knowledge is unparalleled when compared to other
food service consultancies of global repute. Our team will
provide direction and guidance as it relates to the overall
mix of venues, as well as conduct the necessary feasibility
studies to evaluate the best service providers.
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
13. RESULTS
Our work has had enormous impact on a diverse collection of clients in nearly every segment of the foodservice and
hospitality industry, including multi-national chains, small independent restaurant operations, multi-concept restaurant
management companies, franchise organizations, manufacturing concerns, services organizations and non-profit
associations. We work equally with business-to-consumer organizations and business- to-business organizations as our
unique approach and contemporary strategies are easily integrated in virtually any business arena.
AARON ALLEN & ASSOCIATES HAS HELPED:
•An influential barbeque operator reduce advertising by 27% and simultaneously grow comparable store sales by 12% (3 times the industry
average!)
•A top 100 pizza chain grow sales 100% for a prototype unit and set new sales records for their other stores
•A promotional services company go from an unheard of start-up to a well known player with commanding market share in Florida and beyond
•A Nation's Restaurant News Powerhouse 50 Chain develop turnkey marketing solutions that resulted in double-digit sales increases and best
promotion to date
•A mature 60-unit chain get their franchisees fired-up again and provided them with the tools to dramatically improve their marketing effectiveness
•A start-up restaurant launch with $100,000 weekly sales volume and become recognized as one of Florida's Best New Restaurants within the first
6 months
•A mergers and acquisition company identify and secure strategic alliances that will result in millions in additional profits
•A non-profit foundation gain national exposure on MSNBC, CBS Market Watch, and leading online search engines
•A top 20 association increase response rates for specific marketing campaigns by over 1000%
•Reposition national chains into new concepts resulting in breakthrough sales improvements
•Develop and manage franchise marketing advisory boards and field marketing support networks
•A start-up eCommerce website grow to over $1 million in sales in less than 18 months
•An internationally recognized 5-Star, 5-Diamond hotel successfully launch a $20 million redevelopment project
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
13
14. RELEVANT WORK & CLIENT
EXPERIENCE
• Grupo Anderson’s
• My Friend’s Place
• Central Park
• Miami Subs
• Sonic
• National Restaurant Designers Obee’s Franchise
• Corporacion Mexicana de Restaurantes
• Ebrands
• Jillian’s
• Extreme Pita
System
• DL Rogers
• Senor Frog’s
̃
• Carlos ’n Charlie’s
• Florida Restaurant Association International
• House of Pancakes New Family Foundation
• One World Enterprises
• Pizza Express
• Bloomington Brewing Company Diversified
• Communications Ultimate Franchise Systems
• Classic Cuisine Concepts
• Marriott
• Boston Seafood Show
• R.J. Gator’s
• Pizza Hut
• Smoky System
• Capri Coffee Company
• Karu & Y
• Sonoma Wine Group Mel’s Diner
• Hilo Negro
• Tantra
• Afterglo
• Wokt
• Wrapshure
• Arabic Hospitality Group
• Fillfilah
• Fillfilah Catering
• De Alba Bakery
• Universal Studios
• Firehouse Subs
CONFIDENTIAL
© 2013, Aaron Allen
14
www.aaronallen.com
15. TESTIMONIALS
“He came to the table with some great ideas to help our F&B operations at
The Breakers. He’s quick, he’s witty, he’s young, he’s got great energy and
we’ve always enjoyed working with him. I would recommend Aaron to
anybody that wants quick results with their marketing and overall business
strategy. He’s always been a refreshing source to go to when we’re
searching for new direction, innovation, fresh marketing ideas, and ways to
create research information. So he’ll be a source that we go to for many
years down the road.”
Darrell Wilde
Director of Food & Beverage, The Breakers Resort Palm Beach
(Member of The Leading Hotels of the World; also holds Mobil 5-Star
Award; AAA Five Diamond; etc.)
“Aaron has been helping us prepare our brands for U.S. expansion, and the
process has been the best experience I’ve had with a marketing or
consulting firm. They truly understand every aspect of the restaurant
business, so we can easily speak the same language.”
David Krouham
President/CEO, Grupo Andersons
“Aaron Allen is an extremely creative and very capable consultant. He
knows the industry and is a hard, hands-on worker like us – he does
whatever it takes. He looks for new ways to do things and has opened our
eyes to a number of innovative marketing approaches. We have been very
impressed and are honored to be working with him.”
Jorge Hinojosa
Vice President of Development, Grupo Andersons
(Grupo Andersons’ is the 2nd largest restaurant company in Mexico)
“I’ve worked with Aaron Allen quite a bit in the past. We had an annual
conference where we invited all of our franchisees in and Aaron came in
and talked specifically about local store marketing, which for a lot of our
franchises has been a difficult concept to grasp. When we invited Aaron in,
he just did a great job of talking to the franchisees about local store
marketing and how successful it can be for their stores. As a result within
the last 6 months, we have had incredible success with a lot of our
franchisees doing their own local store marketing programs… it has really
increased their bottom line sales.”
Beth Mendez
“He has a very good grasp of the marketplace and he’s a good blend
between the strategy and the tactical and I really respect his opinion on
things.”
Ken Johnston
Chief Executive Officer, Clear Vision Management
(Private restaurant industry investment fund that invests in emerging brands in
increments of $10m - $50m)
Director of Marketing, Ultimate Franchise Systems
(Multi-concept/brand franchisor operating 600 restaurants)
“When I have a marketing challenge, Aaron Allen is always the first guy I
call.”
Jeff Mease
Founder/CEO, One World Enterprises
(Multi-concept operator of QSR, casual dining, brewery, and farm operations)
15
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
17. SONIC – America’s Drive-In
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
17
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
18. CHICKEN RED
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
CHICKEN
RED
18
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
20. BLIMPIE SUBS & SALADS
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
ONLINE GAMES
20
CONFIDENTIAL
© 2012, Aaron Allen
•
www.aaronallen.com
© 2013, Aaron Allen
www.aaronallen.com
21. KURENT COFFEE & TEA
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
21
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
22. FIREHOUSE SUBS
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
22
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
24. EXTREME PITA
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
24
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
26. SMOKY MARKET
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
26
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
27. VAMANOS – Auténtica Taqueria Mexicana
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
27
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
29. TONY LUKE’S
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
29
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
31. DE ALBA BAKERY
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
Existing Façade
Recommended Façade Rendering
31
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
33. TIMES GRILL
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
33
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
36. GRUPO ANDERSON’S
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
SOLUTION: AARON ALLEN & Associates conducted a marketing planning
session with Grupo Anderson’s executives. They attained a solid
understanding of the company’s goals, dreams and visions. The session also
informed the executives about AARON ALLEN & Associates and how they
could enable Grupo Anderson’s to expand to the next level. A strategic plan
was developed, including a rebranding, for the grand opening of the
company’s flagship restaurant, Senor Frog’s located in Myrtle Beach, South
̃
Carolina. The June 2005 grand opening included "Frogs Falling from the Sky"
and a Guinness Book record breaker for the World’s Largest Pair of
Underpants. It attracted a full house for the restaurant as well as local,
regional, and national print and broadcast media attention. Next, AARON
ALLEN & Associates began plans for the second U.S. restaurant opening, in
Honolulu, Hawaii in the summer of 2006. AARON ALLEN & Associates is
also spearheading the strategic development of three other Grupo
Anderson’s brands to prepare them for a rapid U.S. expansion.
Grupo Anderson’s, the largest restaurant company
in Mexico, endeavored to aggressively expand into
the US market. They searched for a stateside firm
capable of managing this large endeavor, ultimately
outsourcing their entire marketing department to
AARON ALLEN & Associates. Senor Frog’s, a
̃
brand that has been around for many years, but
unrecognized in the US, was the initial focus for
expansion.
RESULT: Grupo Anderson’s now has a clear vision of its expansion plans in
the United States for four of its brands, including Senor Frog’s, Carlos ‘n
̃
Charlie’s, a fast-casual authentic Mexican concept and a seafood concept.
37
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
37. CARLOS’ n CHARLIE’S
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
SOLUTION: Within 36 hours of Natalee Holloway’s disappearance, AARON
ALLEN & Associates had a crisis communications specialist on-site to provide
information and facilitate interviews with the numerous reporters visiting the
restaurant. AARON ALLEN & Associates also recommended that the
restaurant donate $5,000 to the reward fund, which demonstrated Carlos ‘n
Charlie’s support of the cause.
In May 2005, the Carlos ‘n Charlie’s in Aruba faced
a media crisis with the disappearance of a
Birmingham, Alabama teen, Natalee Holloway.
Because she was last seen at Carlos ‘n Charlie’s,
the restaurant’s name appeared in more than
40,000 print articles and was mentioned on every
major U.S. national news broadcast within the first
four days of her disappearance. The majority of
the information the media was given about Carlos
‘n Charlie’s and the situation at hand was not
factual.
RESULT: Because of our willingness to cooperate with the media and provide
factual information to them, the overall perception of Carlos ‘n Charlie’s (in this
situation) changed quickly from negative to neutral. AARON ALLEN &
Associates’ public relations specialists were able guide the restaurant managers
through interviews to correct some of the misconceptions about what
happened that evening, which has continued to receive international print and
broadcast coverage.
38
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
38. CARLOS’ n CHARLIE’S
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
39
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
39. SENOR FROG’S
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
40
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
40. SENOR FROG’S – PR Campaigns
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
41
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
41. SENOR FROG’S – Retail Product Development
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
42
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
42. MEL’S GOURMET DINER
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
Copy for placement purpose only. Copy to be
replaced. Copy for placement purpose only. Copy
to be replaced. Copy for placement purpose only.
Copy to be replaced. Copy for placement purpose
only. Copy to be replaced. Copy for placement
purpose only. Copy to be replaced. Copy for
placement purpose only. Copy to be replaced.
Copy for placement purpose only. Copy to be
replaced. Copy for placement purpose only. Copy
to be replaced.
46
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
43. T.G.I. FRiDAY’S
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
Copy for placement purpose only. Copy to be
replaced. Copy for placement purpose only. Copy
to be replaced. Copy for placement purpose only.
Copy to be replaced. Copy for placement purpose
only. Copy to be replaced. Copy for placement
purpose only. Copy to be replaced. Copy for
placement purpose only. Copy to be replaced.
Copy for placement purpose only. Copy to be
replaced. Copy for placement purpose only. Copy
to be replaced.
48
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
44. ARABIC HOSPITALITY GROUP
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
49
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
46. FILLFILAH CATERING
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
51
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
47. SNAPPY’S FRIED CHICKEN
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
52
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
48. DALLAH CAFE
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
53
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
49. RIVALS SPORTS KITCHEN
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
54
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
50. THE SWEET LIFE
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
55
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
51. EL SHRIMP BUCKET
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
56
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
53. ROUTE 46 – ENTERTAINMENT DISTRICT
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
62
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
55. AGAVE AZUL
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
64
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
56. THE CHEESECAKE FACTORY
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
65
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
58. OLD VENICE PIZZA Co.
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
67
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
59. TEXAS de BRAZIL
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
70
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
63. LILY’S WORLD
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
74
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
64. KARU & Y
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
75
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
66. SSP AMERICA
QUICK SERVICE
RESTAURANTS
FAST CASUAL
RESTAURANTS
LOWER – CASUAL
RESTAURANTS
MIDDLE – CASUAL
RESTAURANTS
UPPER – CASUAL
RESTAURANTS
CASUAL
SOPHISTICATION
FINE DINING
RESTAURANTS
DESTINATION
MANAGEMENT
77
CONFIDENTIAL
© 2013, Aaron Allen
www.aaronallen.com
Hinweis der Redaktion Exuisine, Pizza Expo, etc.
Exuisine, Pizza Expo, etc.
REapproach
Before and After ext., Photo audits, reduce business card or remove- MAKE TWO PAGES
