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...examining Media’s Influence
                             January 9th, 2012
                                    Katie Cole
Watch out for the wave...
Generation M:
Media in the Lives of 8-18 Year olds


  1. Youth spend an average of how many
     hours a day with media?
                              Compared to 1 hour
  a)   6 hours a day          of physical activity
  b)   4.5 hours a day        1 hour of homework
  c)   7.5 hours a day*
                   day
                              and 30 minutes of
  d)   10 hours a day         chores
                              *accounts for multitasking
                              but not texting
Generation M:
Media in the Lives of 8-18 Year olds


  2. What percentage of youth (age 8-17)
     report having access to TV, video games,
     or computers in their bedrooms?

  a)   71%               53% of families have no
                         family rules on access or
  b)   52%
                         content
  c)   83%
  d)   37%
Cellphones & Texting:
How Teens Use Media 2009

 3. True or False. Teens send over 2,000
     text messages a month?

                      77% of teens already
                      have their own mobile
         True         phone.

                      Another 11% say they
                      regularly borrow one
Sex & Tech:
The National Campaign
 4. What percentage of teens are posting or
    sending sexually suggestive messages or
    images online?        And 44% say it is
                              common for those
 a)   11%                     messages to be
                              shared with other
 b)   44%                     than the intended
 c)   76%                     recipient
 d)   39%
      39%
                 75% of teens realize/say sending
                 sexually suggestive content “can have
                 serious negative consequences.”
Cellphones: An Educational Tool
Student Vote and Scholarships Canada

  5. What percentage of high school
     students said they would like to use
     cellphones as an educational tool?

  a.   93%                   72% of students
                             thought cellphones
  b.   27%
                             were distracting.
  c.   44%
  d.   62%
Social Networking:
The PEW Research Center 2010

  6. What percentage of 12 to 17- year olds
     have at least one social networking profile

  a)   73%
  b)   61%            22% of teens check
                      social networks 10 or
  c)   92%
                      more times per day
  d)   55%
Kansas State University

Reading and the Internet:
            A Vision of Students Today

7. How many Facebook profiles does
    the average FB user read per year?

a.   500
b.   3020                   They will also read
c.   1281                   2,300 web pages.
d.   332
Sleeping Teens:
              TIME MAGAZINE

8. What negatively affects the sleeping
   patterns of teens more?

Internet and Video games   Internet and
    or Television          Video Games
                           This has to do with
                           physiological
                           responses to their
                           media.
Sharp Increase in Dating Violence Between
             Grade 9 and 10
Partner in Past Month
Violence from Dating




                        40
  Victim of Physical




                        30
                                                             Females
                        20
                                                             Males
                        10

                        0
                             9           10
                                 Grade



                                              The Fourth R
Steady Increase in % of Teens Binge Drinking

      Percent of Teens Binge

                               50
         Drank Past Month

                               40
                               30                       Females
                               20                       Males

                               10
                               0
                                    7   8   9   10
                                        Grade


                                                     The Fourth R
Steady Increase in Teens Using Marijuana


                           45
Percent Smoked Marijuana




                           40
                           35
      in Past Month




                           30
                           25                                          Females
                           20                                          Males
                           15
                           10
                            5
                            0
                                7       8           9      10
                                            Grade



                                                        The Fourth R
Sharp Rise in Percentage of Teens Sexually
                  Active


                          30
Percent Ever had Sexual




                          25
                          20
      Intercourse




                          15
                          10
                           5
                                                                  Females
                           0
                               7   8           9     10           Males

                                       Grade



                                                   The Fourth R
M.E.D.I.A.
 M anage
 E xamine
 D ecode
 I dentify Issues
 A ct
What is
being sold?
How might your wife,
sister, mother,
girlfriend feel about
this ad?
It is me,
Tom Ford
And, how
old is this
 model?
Identify the 4Cs in the
advertisement…
 Construction: the dark
 clothing they are wearing.

 Codes: the mist
 represents mystery

 Creeds: girls need to be
 protected

 Commercialism:
 promoting Twilight and
 New Moon movies and
 books
Recognizing Violence
 Physical Violence and Assault
 Unhealthy Relationships
 Unrealistic Consequences
 Dangerous, Daredevil Behaviours
 Alcohol and Substance Abuse
 Stereotypes
 Sexual Exploitation
 Conflict and Cruelty
 Bullying and Gossip
 Flamming (Online hateful comments)
Harmful Effects of Violent Media
  Craig Anderson is Professor
   of Psychology and Chair of
   the Department of Psychology
   at Iowa State
  University, has studied human
   behaviour for over 25 years,
   and wrote the "Human
   Aggression and Violence”
   American Academy of Child & Adolescent Psychiatry
   American Academy of Family Physicians
   American Academy of Mental Health
   American Academy of Pediatrics
   American College of Physicians
   American Medical Association
   American Medical Association Alliance
   American Nurses Association
   American Psychiatric Association
   American Psychological Association
   American Public Health Association
   Canadian Paediatric Society
   National Institute of Mental Health (U.S.)
   U.S. Department of Health and Human Services
   U.S. Surgeon General
Impacts of Media Violence
   Scares or Traumatizes
   Promotes Stereotypes
   Promotes high-risk behaviours (sexual
    behaviours and attitudes, alcohol use etc.)
   Encourages imitation
   Alters brain development
   Modeling of negative relationship
   Causes emotional desensitization
   Stimulates violent or aggressive behaviour
   Sexualized violence
   Can lead to depression, anxiety, suicide
I Love ( . Y . )
Dancing
Is MTV Glorifying Teen Pregnancy?




Teen Mom Amber Investigated for Assault
Edgy or Inappropriate?
Parkour Pass vs. Fail
“Happy Slapping” and “Bum Fights”
“Happy Tree Friends”




     ...not so happy
http://www.commonsensemedia.org
Playing video
               games triggers and
#1 Selling        doubles the
video game        amount of
of all time?    dopamine in the
                 brain, roughly
                equivalent to a
                 dose of speed.
LT. Col. David
     Grossman
-He is the author of
On Killing

-and co-authored Stop
Teaching Our Kids to
Kill: A Call to Action
Against TV, Movie and
Video Game Violence
The Fifth Estate on CBC new
Domination
Gang Rape
Bondage
Inflicted Pain
Assault
We Found Love...




              ...by being intoxicated
Hotel Room
She like that freaky stuff,
2 and the “O” and 1 in the eye
That kinky stuff, you nasty,
But I like your type
and like T.I.'s, whatever you like.
Bring your girls, just whatever the night,
Your man just left, i'm the plumber tonight
I’ll check yo pipes, oh, you the healthy
type.
Well, here goes some egg whites.
Now gimme that sweet,
that nasty, that gooshy stuff,
Let me tell you what we gon' do.
Loss of Dignity
“Pumped up Kicks””

All the other kids with the pumped up kicks
You'd better run, better run, outrun my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my
bullet

                     Urban Dictionary.com
GQ
Bring it
Bitches
Serena                Vanessa
Chuck            Blair




Dan                           Jenny




Nate               Georgina   Olivia
FWB
Canadian law forbids the
        production, distribution, and
             possession of child
          pornography. Prohibition
              covers the visual
          representations of sexual
         activity by persons (real or
        imaginary) under the age of
                   18 years

It’s Forever
Miley: Now this is what true friendship looks like.
None of that hollywood crap.** @ddlovato I miss
you :)


Demi: Yeah... It's just kind of hard to miss
somebody that I don't know anymore.
Conflict
In-line Audience Selector
Facebook Facts You Need to Know
•   Untag but photos and videos are permanent
•   You are responsible for The Group
•   Employers “creep” your page
•   Cell phone contacts go public!
•   Like something - and you are sharing your info
•   Have you noticed...Instant Personalization
•   3rd party apps know your info
Adding Apps - Friends bring your info in
Do not add this app!
 Anonymity?
 Cookies (data file
  stored on your
  computer) activate
  ads
 This app collects your
  information:
   SNS info
   Location
   IP address
http://www.facebook.com/about/sharing
Tips for Domination:
 Password: s0cc3Rkidd
 Remove your imported contacts
 Turn Location Services off, don’t “Check In”
 Turn off “Friends Can Check you Into Places”
 Turn off Instant Personalization
 Turn on Profile Review (monitor pending posts)
 Turn on Tag Review
 Be notified when someone logs into your
  account.
http://www.athinline.org/quizzes/landing


•Sexting
•Harassment
•Constant
Messaging
•Spying
•Cruelty
M.E.D.I.A.
 M anage
 E xamine
 D ecode
 I dentify Issues
 A ct
Advertising
Standards
  Canada

  Co n c e r n e d Ch i l d r e n
http://www.crvawc.ca/

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Delinquency and the trending wave

  • 1. ...examining Media’s Influence January 9th, 2012 Katie Cole
  • 2.
  • 3. Watch out for the wave...
  • 4. Generation M: Media in the Lives of 8-18 Year olds 1. Youth spend an average of how many hours a day with media? Compared to 1 hour a) 6 hours a day of physical activity b) 4.5 hours a day 1 hour of homework c) 7.5 hours a day* day and 30 minutes of d) 10 hours a day chores *accounts for multitasking but not texting
  • 5. Generation M: Media in the Lives of 8-18 Year olds 2. What percentage of youth (age 8-17) report having access to TV, video games, or computers in their bedrooms? a) 71% 53% of families have no family rules on access or b) 52% content c) 83% d) 37%
  • 6. Cellphones & Texting: How Teens Use Media 2009 3. True or False. Teens send over 2,000 text messages a month? 77% of teens already have their own mobile True phone. Another 11% say they regularly borrow one
  • 7. Sex & Tech: The National Campaign 4. What percentage of teens are posting or sending sexually suggestive messages or images online? And 44% say it is common for those a) 11% messages to be shared with other b) 44% than the intended c) 76% recipient d) 39% 39% 75% of teens realize/say sending sexually suggestive content “can have serious negative consequences.”
  • 8. Cellphones: An Educational Tool Student Vote and Scholarships Canada 5. What percentage of high school students said they would like to use cellphones as an educational tool? a. 93% 72% of students thought cellphones b. 27% were distracting. c. 44% d. 62%
  • 9. Social Networking: The PEW Research Center 2010 6. What percentage of 12 to 17- year olds have at least one social networking profile a) 73% b) 61% 22% of teens check social networks 10 or c) 92% more times per day d) 55%
  • 10. Kansas State University Reading and the Internet: A Vision of Students Today 7. How many Facebook profiles does the average FB user read per year? a. 500 b. 3020 They will also read c. 1281 2,300 web pages. d. 332
  • 11. Sleeping Teens: TIME MAGAZINE 8. What negatively affects the sleeping patterns of teens more? Internet and Video games Internet and or Television Video Games This has to do with physiological responses to their media.
  • 12.
  • 13. Sharp Increase in Dating Violence Between Grade 9 and 10 Partner in Past Month Violence from Dating 40 Victim of Physical 30 Females 20 Males 10 0 9 10 Grade The Fourth R
  • 14. Steady Increase in % of Teens Binge Drinking Percent of Teens Binge 50 Drank Past Month 40 30 Females 20 Males 10 0 7 8 9 10 Grade The Fourth R
  • 15. Steady Increase in Teens Using Marijuana 45 Percent Smoked Marijuana 40 35 in Past Month 30 25 Females 20 Males 15 10 5 0 7 8 9 10 Grade The Fourth R
  • 16. Sharp Rise in Percentage of Teens Sexually Active 30 Percent Ever had Sexual 25 20 Intercourse 15 10 5 Females 0 7 8 9 10 Males Grade The Fourth R
  • 17. M.E.D.I.A. M anage E xamine D ecode I dentify Issues A ct
  • 19. How might your wife, sister, mother, girlfriend feel about this ad?
  • 21. And, how old is this model?
  • 22. Identify the 4Cs in the advertisement… Construction: the dark clothing they are wearing. Codes: the mist represents mystery Creeds: girls need to be protected Commercialism: promoting Twilight and New Moon movies and books
  • 23. Recognizing Violence  Physical Violence and Assault  Unhealthy Relationships  Unrealistic Consequences  Dangerous, Daredevil Behaviours  Alcohol and Substance Abuse  Stereotypes  Sexual Exploitation  Conflict and Cruelty  Bullying and Gossip  Flamming (Online hateful comments)
  • 24.
  • 25. Harmful Effects of Violent Media  Craig Anderson is Professor of Psychology and Chair of the Department of Psychology at Iowa State  University, has studied human behaviour for over 25 years, and wrote the "Human Aggression and Violence”
  • 26. American Academy of Child & Adolescent Psychiatry  American Academy of Family Physicians  American Academy of Mental Health  American Academy of Pediatrics  American College of Physicians  American Medical Association  American Medical Association Alliance  American Nurses Association  American Psychiatric Association  American Psychological Association  American Public Health Association  Canadian Paediatric Society  National Institute of Mental Health (U.S.)  U.S. Department of Health and Human Services  U.S. Surgeon General
  • 27. Impacts of Media Violence  Scares or Traumatizes  Promotes Stereotypes  Promotes high-risk behaviours (sexual behaviours and attitudes, alcohol use etc.)  Encourages imitation  Alters brain development  Modeling of negative relationship  Causes emotional desensitization  Stimulates violent or aggressive behaviour  Sexualized violence  Can lead to depression, anxiety, suicide
  • 28. I Love ( . Y . )
  • 29.
  • 31.
  • 32. Is MTV Glorifying Teen Pregnancy? Teen Mom Amber Investigated for Assault
  • 34.
  • 35.
  • 37. “Happy Slapping” and “Bum Fights”
  • 38.
  • 39. “Happy Tree Friends” ...not so happy
  • 41.
  • 42. Playing video games triggers and #1 Selling doubles the video game amount of of all time? dopamine in the brain, roughly equivalent to a dose of speed.
  • 43. LT. Col. David Grossman -He is the author of On Killing -and co-authored Stop Teaching Our Kids to Kill: A Call to Action Against TV, Movie and Video Game Violence
  • 44.
  • 45.
  • 46. The Fifth Estate on CBC new
  • 47.
  • 53.
  • 54.
  • 55. We Found Love... ...by being intoxicated
  • 56. Hotel Room She like that freaky stuff, 2 and the “O” and 1 in the eye That kinky stuff, you nasty, But I like your type and like T.I.'s, whatever you like. Bring your girls, just whatever the night, Your man just left, i'm the plumber tonight I’ll check yo pipes, oh, you the healthy type. Well, here goes some egg whites. Now gimme that sweet, that nasty, that gooshy stuff, Let me tell you what we gon' do.
  • 58. “Pumped up Kicks”” All the other kids with the pumped up kicks You'd better run, better run, outrun my gun All the other kids with the pumped up kicks You'd better run, better run, faster than my bullet Urban Dictionary.com
  • 59.
  • 60. GQ
  • 62. Serena Vanessa Chuck Blair Dan Jenny Nate Georgina Olivia
  • 63. FWB
  • 64.
  • 65. Canadian law forbids the production, distribution, and possession of child pornography. Prohibition covers the visual representations of sexual activity by persons (real or imaginary) under the age of 18 years It’s Forever
  • 66.
  • 67.
  • 68.
  • 69.
  • 70. Miley: Now this is what true friendship looks like. None of that hollywood crap.** @ddlovato I miss you :) Demi: Yeah... It's just kind of hard to miss somebody that I don't know anymore.
  • 72.
  • 74. Facebook Facts You Need to Know • Untag but photos and videos are permanent • You are responsible for The Group • Employers “creep” your page • Cell phone contacts go public! • Like something - and you are sharing your info • Have you noticed...Instant Personalization • 3rd party apps know your info
  • 75. Adding Apps - Friends bring your info in
  • 76.
  • 77. Do not add this app!  Anonymity?  Cookies (data file stored on your computer) activate ads  This app collects your information:  SNS info  Location  IP address
  • 79. Tips for Domination:  Password: s0cc3Rkidd  Remove your imported contacts  Turn Location Services off, don’t “Check In”  Turn off “Friends Can Check you Into Places”  Turn off Instant Personalization  Turn on Profile Review (monitor pending posts)  Turn on Tag Review  Be notified when someone logs into your account.
  • 80.
  • 82.
  • 83. M.E.D.I.A. M anage E xamine D ecode I dentify Issues A ct
  • 84. Advertising Standards Canada Co n c e r n e d Ch i l d r e n

Hinweis der Redaktion

  1. Popular Culture dictates through a variety of mediums what is cool, and, as targeted consumers, kids tend to buy in to the buzz worthy. Whether it’s rappers or riots, vampires or wizards, ibooks or facebook, apps or apes, 3D or 4G, they are delving into the exciting, educational and yet sometimes dangerous world of new media.The difficulty here for parents and educators is keeping up with the continuous ebb and flow of technology. Alternatively, the challenge for youth is to navigate through murky social media waters. So I am going to attempt to help you catch the trending wave and stay afloat as we surf both the good and bad of popular (meaning mainstream) youth media culture.
  2. I am a teacher and see the daily struggles teens have when they try to control or manage their media. Being able to manage one’s media is difficult since the appeals make the ability to curb impulses very challenging. For example at my high school a few weeks ago we became fully wireless. And being out in the county, kids weren’t always able to get a cell phone signal. So, the other day one of my Media Studies students stood up in the middle of class – like a scene out of the movie Braveheart and bellowed “I HAVE A SIGNAL!” ....I was a little concerned.
  3. Now, I want to be clear, I love media (maybe not Twilight) but would like our children and adolescents to make healthy media choices. I want them to be able to surf these continuous waves of technology and media without drowning. They should dominate their media not be dominated by it.
  4. Generation M: Media in the Lives of 8-18 Year oldsSO BEFORE WE BEGIN, WE SHOULD UNDERSTAND HOW THIS GENERATION OF YOUTH ENGAGE IN THEIR MEDIA ENVIRONMENTS.Technology Survey - Kasier Family Foundation (January 2010)Young people (age 8-18) now spend an average of 7 hours 38 minutes on one screen or another which adds up to more than 53 hours per week – those figure do not include textingThis has increased from 6:21 in 2004; multitasking increased from 8:33 in 2004Multitasking accounts for 1 hour and 35 minutes (students grade 7-12) therefore youth are actually receiving 11 hours of media use during their 7:38 hoursOnly half of parents surveyed set limits on their children’s computer use30% said they had rules for watching TV, playing video games, and using the computerThose that did: children spent less time with media (3 hours less than their peers who had no rules)64% said the TV is on during meals, and another 45% said the TV is left on most of the time (in the background)71% have a TV in their bedroom, and 50% have a gaming console in their bedroom54% of heavy media users (around 16 hours per day) are getting poor grades, compared to only 23% of light media users (under 3 hours per day)New ways to watch TV – time shifting, online, iPods, cell phones – led to an increase in total TV consumption (3:51 to 4:29 hours per day)51% of TV is consumed from live TV; 49% is consumed by the other methods74% of 7th-12th graders have a social networking profile45% are using another form of media while doing their homeworkGirls = social networking sites, listening to music, reading; Boys = console video games, computer games, going to video websites like YouTubeTweens (age 11-14) are consuming 11:53 hours of media per day (figure does not take into account multitasking) versus 7:51 for youth ages 8-10Youth spend 3 minutes per day reading the newspaper, or 2 minutes online reading the news
  5. Continued...“53% have no family rules on access or content” - interestingly, in families with media consumption rules, children spent less time with media (3 hours less than their peers who had no rules)Note: 19% under 2 have a TV, 29% between age 2-3, and 43% between age 4-6 Also...Nielsen Media: US studySurprisingly, given all the publicity about cyber stalking and cyber bullies, more than half of parents do not apply any parental controls offered by service providers to their children’s cell phone usage.
  6. Cellphones and TextingThe averageU.S. mobile teen now sends or receivesan average of 2,899 text-messages permonth compared to 191 calls. The averagenumber of texts has gone up 566% injust two years, far surpassing the averagenumber of calls, which has stayed nearlysteady.June 2009“How Teens Use Media: A Nielsen report on the myths and realities of teen media trends”The average age that kids begin borrowing cell phones is 8 and the average age of ownership is 9.The next time you hear “everybody’s got one”, the fact is, that classic ploy may be true. By age 10, roughly half of children own a mobile phone. By age 11, six in ten own a mobile phone. By age 12, fully three-fourths of all children have their own mobile phone.http://blog.nielsen.com/nielsenwire/consumer/teens-more-normal-than-you-think-regarding-media-usage/
  7. http://www.thenationalcampaign.org/sextechrecipient50% of 12-24 year olds have experienced digital abuse
  8. The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association (February 2011):http://www.parentcentral.ca/parent/education/schoolsandresources/article/943880--teens-say-cellphones-distracting-in-class“They love them for talking and texting — but cellphones are already such a distraction that they should not be used as educational tools, says a new survey of Ontario high school students.The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association, to be officially released Thursday”
  9. 2010 Studyhttp://www.commonsensemedia.org/facebook-parents
  10. The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association (February 2011):http://www.parentcentral.ca/parent/education/schoolsandresources/article/943880--teens-say-cellphones-distracting-in-class“They love them for talking and texting — but cellphones are already such a distraction that they should not be used as educational tools, says a new survey of Ontario high school students.The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association, to be officially released Thursday”
  11. The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association (February 2011):http://www.parentcentral.ca/parent/education/schoolsandresources/article/943880--teens-say-cellphones-distracting-in-class“They love them for talking and texting — but cellphones are already such a distraction that they should not be used as educational tools, says a new survey of Ontario high school students.The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association, to be officially released Thursday”
  12. Sleep can be interrupted due to this new digital generation and their “Always On” communication practices.Take for instance this young girl who is experiencing mobile harassment though the constant messaging of her boyfriend.Now, when I showed this video to my students they failed to recognize “constant messaging” as a form of dating violence or harassment. So, I think it is important to investigate the teenage brain, behaviours and their media.
  13. What I ask of my students and of you today is to: ManageExamineDecodeIdentifyAct
  14. Here’s a question...
  15. It’s important to consider perspective and biases. Audience interpretation.
  16. The key to dominating? Critical Media Literacy.Use the 4Cs.In this movie Bella engages in thrill-seeking activities which allow her to “hear” Edward’s voice in her head. Suicidal and in the darkest moments of her life we should consider whether or not Bella is a role model for young girls. She is devastated and lost without her boyfriend and cannot live without him. Is she our heroine or our helpless victim needing constant male protection?
  17. Recognizing ViolenceOkay let’s be honest...not all media is created equally. Some media is violent. Violence is not limited to the typical “pow, bam” physical actions of characters on television but extends to instances of abuse (e/g. emotional, physical, financial, or verbal abuse), sexual assault, harassment, destruction of property, destructive forces of nature (e/g. Violent storms or systems), forceful destruction of property, hate speech, conflict, and substance use and abuse. .
  18. We have to consider the effects of violent media. Some of the images you will see today may be shocking but everything I have chosen to put in this slide show is mainstream media (all my grade 11 students concur)
  19. In testifying before a U.S. Senate Commerce Committee hearing, Professor Craig Anderson provided thefollowing information regarding the influence of violent television and moviesFact 1. Exposure to violent TV and movies causes increases in aggression and violence.Fact 2. These effects are of two kinds: short term and long term. The short-term effect is that aggression increases immediately after viewing a violent TV show or movie, and lasts for at least 20 minutes. The long-term effect is that repeated exposure to violent TV and movies increases the violence-proneness of the person watching such shows. In essence, children who watch a lot of violent shows become more violent as adults than they would have become had they not been exposed to so much TV and movie violence.Fact 3. Both the long term and the short-term effects occur to both boys and girls.Fact 4. The effects of TV and movie violence on aggression are not small. Indeed, the media violence effect on aggression is bigger than the effect of exposure to lead on IQ scores in children, the effect of calcium intake on bone mass, the effect of homework on academic achievement, or the effect of asbestos exposure on cancer.
  20. The following medical organizations have endorsed his findings.
  21. Impacts of Media Violence Make note that not all children are susceptible to the consequences listed but research is mounting on the correlation between exposure to media violence and resulting violent behaviours and attitudes. For example, not all teenagers who experience cyberbullying are going to commit suicide but it can be a contributing factor.Note: Specific studies on the effects of media violence can be found in the following document : Action Agenda: A Strategic Blueprint for Reducing Exposure to Media Violence in Canada, by Valerie Smith. This is a report funded and published by the Ontario Office for Victims of Crime, an agency of the Ministry of the Attorney General.
  22. Where is a good place to start when talking about popular culture and media messages?...How about with their clothing.“Lover not a Dater” - Bluenotes
  23. Or would could they use popular culture for good...By choosing to wear a Stand Up to Cancer T-ShirtAmerican Apparel – Legalize Gay Marriage.Or purchase TVDSB “Upstander” shirt, or participate in the Sea of Pink Campaign.
  24. I have to appreciate American Apparel’s message about human rights and equality – I just wish that their ad campaigns would not sexualize young girls. You can think about this headline “It Fits” and what that means.But they are not alone in pushing these sexualized ideas onto younger and younger consumers. Abercrombie has a line of push-up bras and bikinis for girls aged 7-12.January’s latest Cosmo issue features a 17 year old Dakota Fanning surrounded by headings that read: His Best Sex Ever. And in the latest Marc Jacobs ad she is holding a perfume bottle in a provocative manner. According to Advertising Standards Authority in England, the ad is too sexually suggestive and bordered on child pornography and was therefore banned.
  25. It can be argued that clothing stores are simply mirroring media trends. Like in this case where MTV programming has brought us 16 and Pregnant and Teen Mom, and now Forever 21 (typically a store for high school students) has come out with a teen pregnancy line.
  26. So, the question is...”Is MTV Glorifying Teen Pregnancy?”17 girls at Gloucester High School are expecting babies — more than four times the number of pregnancies the 1,200-student school had last year. Some adults dismissed the statistic as a blip. Others blamed hit movies like Juno and Knocked Up for glamorizing young unwed mothers. But principal Joseph Sullivan knows at least part of the reason there's been such a spike in teen pregnancies in this Massachusetts fishing town.Read more: http://www.time.com/time/magazine/article/0,9171,1816486,00.html#ixzz1iokYIeHQNot only does this show explore the issue of teen pregnancy but domestic violence.Amber is being investigated for assault and child services are involved."She kicked and punched him seven times before kicking him in the back as he walked down a flight of stairs ... Reality shows prey on featuring people who appear to be undereducated, narcissistic and full of anger," the piece reads.
  27. The practice of pushing more adult ideas and behaviours onto younger media consumers is called Age Compression.Context: A little while back, Tom Ford guest-edited an issue of French Vogue that featured a lot of images on the theme of age:and this 10 year old model posed in the issue.So the question is...”Edge or Inappropriate”What does this ad do to legitimize the feelings of a sexual predator? Is this encouraging pedophilia? http://thegloss.com/beauty/thylane-lena-rose-blondeau-beautiful-10-year-old-fashion-model-makes-us-uncomfortable/
  28. Have we gone to far? If we have young girls playing Dream Dazzlers Ooh La La Mani and Pedi Station (which you can find at Toys R Us), I would have to say – Yes. When Toddlers and Tiarra’s have children parading around in costumes modelled after Julia Roberts’ prostitute character in Pretty Woman or parading around the runway in skimpy bikinis, I have to say –yes. http://www.toysrus.com/product/index.jsp?productId=11845141
  29. So, if the media is teaching our young girls to be sexy and dangerously provocative.... what is it teaching our young boys? Be tough, be a warrior. Take risks. Get ripped. Don’t cry. And these ideas begin in sporting arenas like WWF, WWE, and UFC (MMA). The trend for Jackass type stunts has crossed over to the motocross, off-roading world of Nitro Circus and has spawned the new daredevil sport of Parkour.Parkour is the skill of moving through an urban landscape quickly as first developed by the military. Unfortunately, kids attempt to make their own Jackass stunts or Parkour videos with little supervision or training. Usually these videos are set to cool music and you very rarely see the full consequences of their epic fails.Type in “Parkour Fail” and enjoy a multitude of injurious videos.
  30. Type in Parkour into YouTube and see the awesome and totally unawesome attempts at urban running.
  31. Happy Slapping is a phenomenon that began in the UK with young teens approaching unknowing victims and assaulting them. The assault would be captured on video and posted to Youtube. Incidents escalated from slapping, to tripping elderly people, or beating up homeless individuals. This morphed into Bum Fights in the US where the film company Indecline films payed homeless people to fight each other, pull out their own teeth and eat disgusting things for money and for the amusement of viewers. This total lack of regard for human decency is justified by the director who claimed he thought it was important that these individuals felt they had earned their money. Now you can imagine how a Youtube viewer may respond to images like these overtime. It results in a gradual lessening of compassion. Compassion FatigueJournalism analysts argue that the media has caused widespread compassion fatigue in society by saturating newspapers and news shows with often decontextualized images and stories of tragedy and suffering. This has caused the public to become cynical, or become resistant to helping people who are suffering
  32. I know that when I watch television, especially the news, I feel compelled to turn it off when this Compassion Fatigue sets in. Parents may can also choose to censor television using the V-Chip and other restriction settings. (Story about Dave).Television may be easier to monitor but webisodes, streaming and Youtube make this difficult.So how do parents know what is going to be appropriate for their son or daughter?At first glance media may seem age-appropriate but with increasing availability and access with online technology ratings and warnings may not be obvious. Take for example this webisode/web program called Happy Tree Friends (my students showed me this). The main character, Cuddles, may look like this at first but he and his little friends end up in grave and gruesome danger in most episodes.
  33. My assessment: Happy Tree Friends – not so happy
  34. One of my favourite websites to visit is http://www.commonsensemedia.org
  35. This psychopath teddy bear is out for revenge and stuffed with evil intentions. Striking terror in the hearts of all bears, Naughty Bear lets you scare the stuffing out of your victims before you impale them on your machete. Filled with over the top cartoon violence, this one of a kind adventure game is built on an innovative AI foundation that makes this game hours of fun for gamers of all levels. Naughty Bear ? a game about being naughty.
  36. Call of Duty – "Call of Duty: Black Ops". The game sold 7 million copies in its first 24 hours and topped $1 billion in sales within six weeks. And while demand has slowed a bit since then, "Black Ops" has held a regular presence at or near the top of monthly sales charts.The player assumes the role of a foot soldier who can wield various firearms, of which two at a time can be carried; throw grenades and other explosives; and use other equipment as weapons.Wikipediahttp://www.screensmart.ca/screens_health
  37. David Grossman was a U.S. Army Director and is now one of the world's foremost experts in the field of human aggression and the roots of violence and violent crime.Dead Dog analogySummaryIn Paducah, Kentucky, Michael Carneal, a fourteen-year-old boy who stole a gun from a neighbor's house, brought it to school and fired eight shots at a student prayer group as they were breaking up. Prior to stealing this weapon, he had never shot an actual handgun before. Of the eight shots he fired, he had eight hits on eight different kids. Five were head shots, the other three upper torso. The result was three dead, one paralyzed for life. The FBI says that the average, experienced, qualified law enforcement officer, in the average shoot-out, at an average range of seven yards, hits with less than one bullet in five. How does a child acquire such killing ability. What would lead him to go out and commit such a horrific act?
  38. Indiana University Brain Scan ResearchThe brain scans on the right show that media violence stunts or "retards" kids' brain development: children with violent TV, movie, and video game exposure had reduced cognitive brain function. Violent TV, movie, and video game exposure had an effect on normal kids that made their brain scans the same as children with documented, diagnosed Aggressive Behavior Disorder.
  39. This second set of brain scans shows brain activity during a decision making exercise, called Go-No-Go. When it comes to looking into the future, weighing consequences and making decisions, the low media violence exposure group is using a lot of the logical part of their brain; the high media violence exposure group is using very little.
  40. Positive GamingIf you want to learn more about the effects of video game violence and video game addiction ,please check out the Fifth Estate report on video gaming obsession which narrates how Brandon Crisp became deeply affected by his live video gaming.History teachers: you may enjoy Assassin’s Creed. Although it involves killing your enemies, it is an amazing lesson in the Italian Renaissance. Phys. Ed teachers could give the Xbox 360 Kinect experience a try. Or maybe teachers want to experiment with the PSP. By using a PSP equipped with a camera, the "Second Sight" technology allows tags embedded in textbooks or magazines to cue relevant audio or video clips directly on the PSP.Check out the example:http://www.youtube.com/watch?v=-6K4GPeLjsE
  41. In video games and in any media really, I become concerned when violence becomes sexualized and the two become inextricably combined. When violence towards women becomes normalized.
  42. Men are also victims in advertisements such as these making abuse look fashionable.
  43. These types of images are also found in our music videos. I am a Kanye West fan and NikiMinaj fan but I have to object to the most recent video which promotes misogyny and necrophilia. Rick Ross has partnered up with Kanye West for the song “Monster” Which also features NikiMinaj.Although, it should be titledMisogyny.http://www.youtube.com/watch?v=qLnS-2h_nog
  44. I also like Rihanna. But, if I’m being objective, I have to see that she is both a brave woman who overcame dating violence at the hand of ex boyfriend Chris Brown, but then sexualized this type of violence in her video “Love the Way You Lie” and followed this video up with a performance of her new song S&M featuring Britney Spears at the MTV video awardsMore recently she came out with the video for “We Found Love in a Hopeless Place” which shows a couple intoxicated by love and drugs. The guy in the video also looks very much like Chris Brown.
  45. Consider the lyrics in Pitbull’s Hotel Room from several years ago.Then, Go back to your childhood days and play back the lyrics to Soldier Boy’s Crank Dat. Superman dat ho.Robo cop
  46. In the song “She Will” by Lil Wayne featuring Canadian artist Drake , they say “I like my girl’s face south and her ass north”And New Boyz featuring Chris Brown have a song “Better With the Lights off”
  47. It’s my hope that teens will choose to follow celebrities who dispense positive messages more often than negative messages. When thinking of good role models in the media:The girls from the TV Show Pretty Little Liars have teamed up with Staples and Do Something.Orgto help gather school suppliesNina Dobrev from Vampire Diaries made an appearance at the Me To We conference in Toronto to promote teen activism.Lady Gaga, has given a voice to Gay, Lesbian, Bisexual and Transgendered Youth with her song Born this Way.Michael J Fox selling the Nike shoe from Back to the Future II for Parkinson’s research.5. Eminem released a new album about his recovery from addiction. But then writes lyrics like this: “Won’t Back DownGirl shake that a** like a donkey with Parkinson's, make like Michael J. Fox is in your drawers. Playin' with an Etch-a-Sketch, bet ya that you'll never guess whose knockin' at your doors. People hit the floors, yeah tonight ladies you gon' get divorcedGirl forget remorse, I'ma hit you broads with Chris' force like you p**sed him offBy the way, this song is from the video game Call Of Duty: Black Ops
  48. Glee has also dealt with some controversial issues that our teens are dealing with today: alcohol use, sexual orientation, racism. But know that a simple Google Image Search for Glee will yield you images like this...a spread from GQ spread no pun intended.
  49. The next season of The Jersey Shore is underway.Grenade app.
  50. ."
  51. .
  52. Hooking up can even happen online.Once children have moved on from webkinz, they might begin venturing into the world of Habbo.
  53. But it’s important for our kids to know that whether it’s in a virtual world or on facebook what they do online IS FOREVER! Nothing is ever PRIVATE!One of the biggest concerns in terms of technology and cell phone use is “sexting”See the Case of Jesse Loganhttp://today.msnbc.msn.com/id/29546030/ns/today-parenting/Teens aged 13-17 are the biggest texters of all youth averaging 2,272 text messages a month. The conversations may sound something like this: “Wut up?” “Nm. U?” “Nm”. According to Nielsen company “that’s almost 77 messages a day.”Especially when kids are now using their cell phones and computers to share racing photos of themselves in the phenomenon called “sexting”.According to Common Sense Media, 22% of teen girls and 20% of teen boys have sent nude or semi-nude photos of themselves 22% of teens admit that technology makes them personally more forward and aggressive 38% say exchanging sexy content makes dating or hooking up with others more likely 29% believe those exchanging sexy content are “expected” to date or hook up Unfortunately, revealing photos can be resent to a vast audience andSending a sexual image to a minor is illegal. “A 15 year old Pennsylvania girl is facing child pornography charges for sending nude photos of herself to other kids. A 19 year old was thrown out of college and is now registered as a sex offender for 25 years because he sent nude pictures of his girlfriend to other teens.” – Today msnbc“Under the Criminal Code offenders who possess images of children under the age of 18 engaging in sexual activity may now be sentenced up to five years in prison.”
  54. The digital world can be both pleasingly voyeuristic but also hateful. Take for example the hate page for Burlington student Dave Knight created in 2005. Whoever created the website asked others to join in, posting lewd, sexual comments and smearing David's reputation."I was accused of being a pedophile. I was accused of using the date rape drug on little boys," says David. David left school and finished his high school career from home because of his humiliation and fear of bullies. The most infamous case on Youtube is that of Gyslan Rasa “The Star Wars Kid”
  55. .The screen distances teenagers from consequences since they feel completely anonymous and disconnected from their online actions. MTV produced a movie this year called Disconnected that tells the true story of a teenager who committed suicide live on the internet, and was egged on by others who had logged on to see him do it.Abraham Biggs, 19, told users on a bodybuilding site he would kill himself that night and invited them to watch the live video.Those monitoring the web forum ignored his message because they assumed it was a joke. But others posted insults and even encouraged him to kill himself.Eventually as many as 1,500 signed on to see the desperate act - with some urging him to hurry up, apparently believing it a hoax.Read more: http://www.dailymail.co.uk/news/article-1088173/Teenager-commits-suicide-live-online-1-500-people-watch-video-stream.html#ixzz1ibnOCunF
  56. Being behind the screen can allow people to create false identifies, assume the identities of others, and connect with new (interesting people). Being behind a webcam, though, can promote mischievious behaviours that wouldn’t happen in the real world, only on the internet. Take for example chatroulette where at any moment you could be exposed to a penis.
  57. What types of deviant behaviour are happening online.Take for example the case of DemiLovotoand Selena Gomez vs. Miley Cyrus and her friend Mandy.
  58. Mean girls (and guys) exist in reality but when the cruelty enters cyberspace, the audience increases exponentially. Unfortunately, many witnesses to such bullying and violence are passive and do nothing to report or rebut.
  59. When I asked my grade 11 media studies class how many had reported an offensive indident on Facebook or Youtube, 3 students of 30 raised their hands. I want you to think about an offensive clip you may have viewed on Youtube – and if you reported it.Youtubehits80,000 hits type in girl fightWe make light of girls fighting girls. In reality a punch to the face can break your jaw, nose, concussion, fractured hand, occipital bone blindness. You will be charged with assault.In reality it looks nothing like this.
  60. I try my best to promote safe and respectful technological practices .Facebookhas changed its settings to allow you to control what you post right on the page where it is posted. Add location information, tag photos and friends, and determine how you share: Friends, Friends of Friends, or make it Public.When you have location services turned on in your phone, your photos will store location information (this is called geotagging).
  61. Social Media is interactive, user-generated, highly accessible, and loosely governed. Take for example Facebook or the new Google Buzz.Also, social plug-ins allow you to “Like” something on a website and then this is transferred to your facebook page where your friends can see. Facebook also offers the “personalized experience” where the “moment you arrive [on a website that has partnered with Facebook], the website will immediately be playing the music you like or displaying friends' reviews. Note: to tailor the experience, these partners access public information (like your name and profile picture) and information available to everyone.To Turn it Off:When you first arrive at the following sites, you'll see a notification message and an option to turn off the personalized experience:Bing - Social SearchPandora - Personalized MusicTripAdvisor - Social TravelYelp - Friends' Local ReviewsRotten Tomatoes - Friends' Movie ReviewsClicker - Personalized TV RecommendationsScribd - Social ReadingDocs - Document CollaborationFor tips on how to protect your kids on Facebook, check out this CommonSense Media videohttp://www.commonsensemedia.org/facebook-parents
  62. Adding such apps can harm your privacy and the privacy of your friends. I could spend a whole day talking about identity theft, information phishing, and sexual predators.
  63. Here is an example of what you might be sharing.
  64. Some apps are not created equally.
  65. http://www.facebook.com/about/sharinghttp://www.facebook.com/securityFacebook’s Security video will show you how to download a copy of all your facebook information to date. You can also be sent notifications when someone uses your login on another computer or you can limit computer access.Remove mobile contacts from Facebook by clicking here:https://www.facebook.com/friends/edit/?sk=phonebook.
  66. How do I turn on the option to review posts and photos I’m tagged in before they appear on my profile (timeline)? If you’d like to review posts and photos you're tagged in before they go on your profile (timeline)...If you’d like to review posts and photos you're tagged in before they go on your profile (timeline), turn on Profile (Timeline) Review. Click the account menu at the top right of any Facebook page and choose Privacy Settings > Manage How Tags Work > Change Settings > Profile (Timeline) Review.
  67. The following information is from the Text Ed websitetextED.ca is an initiative of the Canadian Centre for Child Protection Inc., a national charitable organization dedicated to the personal safety of all children. Our goal is to reduce child victimization by providing programs and services to the Canadian public. The Canadian Centre for Child Protection operates three national programs: Cybertip.ca, Canada’s national tipline for reporting the online sexual exploitation of children; Kids in the Know, a safety education program designed to empower children and reduce their risk of victimization; and Commit to Kids, a program to help child-serving organizations create safe environments for children. What is the objective of the website and how does textEd.ca meet those objectives?textED.ca is an innovative and interactive website designed to teach Canadian teens how to be safe, responsible and respectful users of texting technologies. The goal of textEd.ca is to build teens’ skills to be able to handle difficult situations they encounter using cell phones and make responsible decisions. Topics include friendship, relationships, dealing with stress and break-ups. The textED.ca website incorporates games, quizzes, discussion pages, downloadables and other fun tools to help them navigate through the issues in an age appropriate and engaging way. Who is the target audience for the website?textED.ca is geared towards Grade 7 and 8 students in Canada. The site provides teachers with a series of safety lessons and the website content to help guide students through respectful conduct when texting, and teaching them life skills that will allow them to fully benefit from what is now a very public, technological world. The lesson plans are matched to curricula outcomes for each province.
  68. A Thin Line allows students take the online quiz “Digital Drama”http://www.athinline.org/The site deals with Digital Disrespect, Sexting, Harassment, Constant Messaging, Spying, and Cruelty.Digital Harassment:50% of people ages 14-24 have experienced digitally abusive behaviour.7 in 10 say that digital abuse is a serious problem for society that should be addressed. MTV Digital Abuse study (2009)
  69. What I ask of my students and of you today is to: ManageExamineDecodeIdentifyAct
  70. Slide 45: Critical Media LiteracyThe coalition of teachers, parents, teaching federations, and professionals across Ontario listed below have created lessons, presentations like this one, and other resources that address the importance of approaching Media with a Critical Literacy perspective. . The Research and Development Team Coordinators are Dr. Peter Jaffe, Faculty of Education, Centre for Research and Education on Violence against Women and Children, University of Western Ontario, Londonand Ray Hughes, Centre for Prevention Sciences, Centre for Addiction and Mental Health, Toronto The goal of the coalition is to promote action, media awareness, and education for violence prevention.The free CD can be downloaded online from the Centre for Research on Violence Against Women and Children’s website. The comprehensive unit plans and lessons span from Junior Kindergarten through to Grade 12. Inform participants that with a better understanding of media our children will be able to make better media choices. Instead of Grand Theft Auto, they may enjoy Coca Cola’s version of GTA. The video will play when you advance this slide.