1. Assignment 7
TV Channel Research
Kaya Sumbland

2. This is my presentation on different
channels to understand why channel 4,
ITV 2, and channel 5 air their
documentaries, at what time, and who
their target audience is.

4. Channel 4
Channel 4 is a British public-service TV broadcaster which
was launched on November 2nd 1982.
The station is operated and owned by Channel Four Television Corporation.
It’s a very popular channel with
teenage to a middle because of
The station is operated and owned by Channel Four Television Corporation. is
what they air – They audience
widespread; from T4 to day time
The station is operated and owned by Channel Four Television Corporation.or no deal.
TV such as deal
Channel 4 also owns,
4Seven, Film 4, E4, More4,
4Music, Heat, Kerrang!,
Kiss, Magic, Smash Box,
Channel 4 Studio The Box

5. Big Fat Gypsy The Simpsons Deal or no Deal
Wedding
- Crucifixion
Documentaries Shipwrecked Countdown
TV Show Examples…

6. Target Audience
T4
Shipwrecked
T4 takes over Channel 4 on
Saturday mornings to cater to the
young teenage audience.
They use quirky presenters to
introduce fashion programmes and
interview with mainstream
Gok’s Fashion
celebrities.

7. Target Audience
Channel 4’s audience would
be an adult to elderly
audience as they present
shows that would be
appealing to all those ages. Countdown
Then later in the evening the
documentaries they show
which are mostly informative
and academic leave them
with a lot of interest from any
age over about 16. Giving Deal or no Deal
them a wide audience.

8. Time Slots
AM • Repeat of programmes Workers – busy people
• Small time game shows Elderly people
• Soaps Teenagers
PM • Evening News 25 +
• Documentaries Varies on topic, though tends to be 15+

9. Types of Documentaries
Channel 4 are known for their medical and
appearance related documentaries.
Though they are also widely known for their
culture documentaries, which at the moment the
gypsy culture is very popular

10. How does Channel 4 compare to other channels?
In comparison to other channels, Channel four are quite a
mainstream channel that apply to many peoples taste.
Their programmes are widely enjoyed by many people, so
therefore in comparison to other channels they’re very
liked and are very popular to most ages.
Furthermore their documentaries have their own
repetitive topics, which is medical and appearance. Which
other channels don’t usually do that – which could be
because its channel 4’s specialty which is very educational

12. ITV 2
ITV 2 is a 24 hour entertainment channel owned by ITV
launched on December 7th 1998
The term 'ITV2' was popularly used to refer to a future second
UK commercial television network.
The channel is knows for
its American
programming and spin-
off shows
ITV 2’s sister channels
are ITV, ITV 3 and ITV 4
ITV Studio

13. TV Show Examples…
The only was is Documentaries:
Take me out
Essex One Direction
Emmerdale Films X Factor

14. Target Audience
ITV 2 is known for its mainstream
programmes or ones that follow
shows from ITV (e.g Xtra Factor,
Get me out of here NOW).
Therefore, because their
programmes are gossipy and
based on a lot of reality, their
target audience will be youth and
young adults.

15. Time Slots
AM American Programmes Mothers at home
Soaps - Emmerdale 30 – 70 yrs
More mainstream game show Adults (27 – 50 yrs)
PM Reality TV Youth and young adults
Movies 15/18 +

16. Kind of Documentaries
ITV 2 don’t do many documentaries as they’re know for their reality – but
when they do, they do ones based on celebrities and what they are doing at
the moment.
Their documentaries aren't academic or persuasive – but just really following
lives and what happening
One Direction Creating a band - Wonderland

17. How Does ITV 2 compare to other channels?
In comparison to other channels, ITV 2 based most of their
programmes on gossip and celebrities.
Their channel has their specific audience therefore has its own
specific taste that will contrast to many other channels – which is
why it is its own channel in the first place.
It caters purely for the mainstream young teenagers and adults
generally.
Furthermore, their documentaries which they don’t do a lot have
been on celebrities or the rising of a celebrity. In comparison to
other channels, they don’t really do that because its not
informative, educational or persuasive, but observational.

19. Channel 5
Channel 5 was the fifth and final national terrestrial
network to launch in March 30th 1997
The station was branded as 'Five’ between 2002 and 2011
Channel 5 is a general
entertainment channel,
with international
programmes
Channel 5 also owns 5*
and 5USA
Channel 5 Studio

20. Ice road Animal rescue
Little Princess
truckers squad
Big Brother CSI: Miami 5 news
TV Show Examples…

21. Target Audience
In the mornings on channel 5,
Milkshake takes over and only
shows children's programmes –
therefore during this time the
target audience is little kids,
toddlers and babies for when
they’re getting ready for school
or just having their breakfast.

22. Target Audience
On channel 5 you don’t usually
find any mainstream
programmes apart from big
brother so their target audience
would be quite small and people
with different tastes. It would
probably be for people who enjoy
American programmes and
people in their 30’s and 40’s

23. Time Slots
Milkshake 0 – 7 yrs
AM Debate programme Middle age + Elderly
Midday News People having lunch, or with kids at
school
Foreign shows Middle age, mature
PM
Documentaries Varies – though mainly people in
their 20’s
Reality TV 16 – Young adults

24. Types of Documentaries
Channel 5 documentaries are usually ones that haven't been done before, e.g
channel 4 do a lot of medical.
They do documentaries to inform the views of a certain story or situation –
which become very popular because of its originality.
They do a lot of real life stories and explaining the reality of things that
happen.

25. How does Channel 5 compare to other channels
In comparison to other channels, Channel five is very
different. Channel 5 show programmes that wont
necessarily cater to a wide audience as their
programmes are unique and liked by not many people
– e.g ‘The kings war on witches’
Furthermore, their documentaries seem very
simplistic but interesting by the way they present and
give information. They take a story and just inform and
educate the audience without trying overly to impress
a specific audience.

26. Which Channel would I choose to do my Documentary?
For my topics would much prefer to show them on channel 5 as I
feel they have the best, informative and interesting
Documentaries as their not mainstream and predictable.
They show controversial and weird documentaries that would
wouldn't have seen before and done glam up their documentaries
to fit a specific audience, they just show what it is, for how it is.