Tool Time 2: Remote & crowdsource usability testing tools you should know about
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Early in usability, getting a broad base for testing was nearly impossible without extensive travel. Today there are many cloud-based, software as service tools that offer usability professionals a quick and (mostly) inexpensive means to reach the world. Why use one versus another? What are the cultural gotchas? We'll share our experiences and listen to yours as well.
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Tool Time 2: Remote & crowdsource usability testing tools you should know about
- 1. Tool Time 2 REMOTE TESTING TOOLS YOU SHOULD KNOW ABOUT Michael Rawlins, President, Connecticut UPA Kath Straub, Usability.org June, 2011
- 2. About Us “...sometimes tools are like social currency -- something to share, a way to start a dialog and discourse...” 2
- 3. Why this topic • Agility... • Shrinking budgets • Stakeholders need proof ‘earlier’ • Curiosity... 3
- 4. Why explore new tools? • Time to market – an increasing issue for product development • A flood of new web-based tools over the past three years • Level-set - The traditional lab is not dead... Perhaps newly augmented by leaner tools
- 5. Proof... “Your Canary in the Coal mine...” 5
- 6. Session Goals... • Types of tools • Significance in the development lifecycle • Where best to apply • We’ll leave a lot of time for Q&A... 6
- 7. Choice... but no loyalty? 7
- 8. 5 types of tools • Heat Mapping • Click location – recording the user clicks and creating a visual activity map • Screen Recording • Tracking individual users – and creating a video for their session • User Testing • User testing tools that simulate traditional tasked based testing tools • User Feedback • Tools that provide ability to solicit direct feedback from users • Collaborative Peer Review • Tools that provide ability to solicit direct feedback from UX peers
- 9. Heat Mapping Tools 9
- 13. Peer Reviews 13
- 14. iPad apps Intuition HQ 14
- 15. iPad Apps... 15
- 16. Pros… • Try & buy model • Inexpensive to engage • Less invasive to users environment • Inspires innovation (example: crowd sourcing participates…) • Produces credible results • Creators expect user feedback to drive the product
- 17. Cons… • Control of the users environment • No facial expressions • Software not mature
- 18. Four Business Cases... • Is the design directionally correct? • How would a larger sampling users respond to this design? • Prove it too me in real-time! • I need answers by the end of today! 18
- 19. Directionally Correct? 19
- 20. Larger Sample Says? 20
- 21. Prove it Now! 21
- 22. Findings on Demand... 22
- 23. Agility & Transparency 23
- 27. Examples • A/B testing • Expectancy Test • Mental Model • First Impressions • Baselining 25
- 28. What’s Next... • Dive right in • Push the software creators • Experiment, innovate & explore... 26
- 29. You can contact us: Questions… michael.rawlins@gmail.com kath@usability.org
- 30. Thank you…