Presentation about Online Display Advertising on the Google Display Network (GDN). -Why Display Advertising -Ad Formats -Website Examples -Case Studies -Targeting Features More at: http://www.netprospect.gr/services/online-marketing/display-advertising

1. Online Display Advertising
by

2. What is…
Online Display Advertising?
Targeted placement of an advertising
message on websites…

3. Online Display Advertising? Why?
 Increase Awareness
 Increase Sales
 Drive Customer Loyalty
 85% Reach in Greece
 Measure Results !!

4. Where, what Ad-Formats ?
 Text Ads
 Image Ads on Websites
 Video Ads on Websites
 Ads on Mobile Websites

5. Website Examples
 In.gr
 Meteo.gr
 Capital.gr
 Newsbeast.gr
 Skai.gr
 E-radio.gr
 Naftemporiki.gr
 Protothema.gr
 Xe.gr
 Car.gr
 Fimes.gr
 Gazzetta.gr
 Newsit.gr
 tro-ma-ktiko.blogspot.gr
 Και πολλά - πολλά άλλα…..
Remember:
85% Reach In Greece

6. Online Display Advertising
Examples – Success Stories
Examples
 Example 1 (Local Play)
 Example2 (Local Play)
Success Stories
 Jordan Brand (Local Play)
 Groupon (Local Play)
 ShoeDazzle (Local Play)
 Airbnb (Local Play)

7. Target the Right Audience (1)
 Contextual Targeting
◦ Ads to relevant web pages
(choose Keywords Ads on Pages with those Keywords)
◦ e.g. Targeting golf-related websites if you sell golf clubs.
 Placement Targeting
◦ Select Specific Sites
 Interest Targeting
◦ Target People based on their Online Behavior
◦ e.g.: Travel ads for travel fans: that's the simple goal of interest categories.
 Topic Targeting
◦ Pick a topic (like travel, entertainment, fitness, etc.)
◦ Google will show your ads on groups of quality sites related to that topic

8. Target the Right Audience (2)
 Target Demographics
◦ Gender
◦ Age
 Remarketing
◦ Show Ads Only to people who have Already visited your Website
◦ Build Remarketing Lists according to Pages Visited
 Other Targeting Features
◦ Geography
◦ Language
◦ Ad-Scheduling
◦ Frequency Capping
◦ many – many other targeting features

9. Ready to…
….Display your Company…
…Effectively Online???

10. You have chosen…
….the Right Partner
… a Google AdWords Certified Partner