Effective blogging for business can help businesses attract more traffic and leads to their website. Blogs are considered "pull" media that allow readers to access information on demand, as opposed to "push" media like emails. Creating engaging blog content with keywords, images, and calls to action can help optimize posts for search engines like Google. Businesses should also promote their blog on social media sites and through blog directories to expand their reach and position themselves as experts in their industry. Regular blogging and social media engagement has the potential to generate more website traffic and find new customers.
2. Blog- Shorted from WEB LOG Noun Singular-blog Plural-blogs blog (plural blogs) (Internet) website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Entries typically appear in reverse chronological order. Source: http://en.wiktionary.org/wiki/blog
15. Blog Post Worksheet Headline (120 characters or less): ________________________________________________________ 1 Main Point: ________________________________________________________ Secondary Points (if applicable): ________________________________________________________ Search Term or Key Words (include in headline, 1-2 subheads, and in body): _______________________________________________________ Subheadlines or section headings (1 – 3 sentences): (To break up long passages and draw readers eyes down the page) ________________________________________________________ Photo/other art (Link to source at bottom of post): (To improve the readability, popularity, and enjoyment of your posts) ________________________________________________________ Resources/Links: (other blogs, related blog posts, news articles, etc.) ________________________________________________________ Call to action/questions for comments: ________________________________________________________
16. Optimizing your Posts for SEO Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself. Write unique titles, URLs and descriptions Use a web of related key phrases to expand your reach Always allow comments
18. Promote your Blog Add-this (button links to social bookmarking sites) Link to your Blog from social media profiles like LinkedIn, Twitter, Facebook. Add to blog directories. http://www.toprankblog.com/rss-blog-directories/ RSS