3. And this is what I do
for a living:
Evangelize about
design, get more
people to understand
design & convince
young students to take
it up as a career option
4. â˘âŻ Presently
â⯠Dean & Director - India Operations at L'Ăcole de Design Nantes Atlantique
â⯠Founder of Happy Horizons Consulting
â⯠Founder & Managing Trustee â Happy Horizons Trust
â˘âŻ Previous
â⯠Design Head, Kuliza Technologies
â⯠Founder & Director, Deskala Research and Design & Consulting
â˘âŻ Education
â⯠MS in HCI Design , Indiana University Bloomington, USA
â⯠BDes in Communication Design, IIT Guwahati, India
â˘âŻ Contact
â⯠kshitiz@happyhorizons.in
â⯠Twitter: @kshitiz
â⯠LinkedIn: in.linkedin.com/in/kshitizanand/
â⯠Website: www.kshitizanand.com
5. Happy Horizons
â˘âŻ Dean & Director of the school and all programs in
India
â˘âŻ 2 year masters program in Transcultural Design
â˘âŻ Teach Design for Social Impact and User Experience
â˘âŻ Mentor students on final projects
â˘âŻ Design the curriculum & faculty recruitment
â˘âŻ Student welfare and professional development
â˘âŻ Consulting practice
â˘âŻ Help large companies to startups with design
â˘âŻ Take design workshops at corporates
â˘âŻ Work mainly in user experience design, branding,
design for social impact
â˘âŻ Working towards improving the quality of education
in primary schools
â˘âŻ Career Awareness Seminars for high school
students
â˘âŻ Digital Literacy program for youth
Design | Research | Consulting"
+ a few other things like traveling, photography etc
7. Design is such a natural human ability
that almost everyone is designing most of the
time - whether they are conscious of it, or not.
- Harold Nelson, Erik Stolterman, in âThe Design Wayâ
22. Internet users per 100 inhabitants
Reference
 :
 h*p://en.wikipedia.org/wiki/File:Internet_users_per_100_inhabitants_ITU.svg
Â
What really interests us is this
25. VISCERAL
BEHAVIORAL
REFLECTIVE
A more detailed look and feel and function that is got by interactions i.e. the
total experience of using a product
Refers primarily to that initial impact, to its appearance
Appearance is rooted in form, aesthetics
Ones thoughts afterwards, how it makes one feel, the image it portrays, the
message it tells others about the owner's taste
27. Products were once designed for the functions they performed.
But when all companies can make products that perform their
functions equally well, the distinctive advantage goes to those
who provide pleasure and enjoyment while maintaining the
power. If functions are equated with cognition, pleasure is
equated with emotion; today we want products that appeal to
both cognition and emotion.
â Don Norman
34. â˘âŻ Increased productivity
â˘âŻ Reduced costs
â˘âŻ Customer retention
â˘âŻ Increased sales
â˘âŻ Savings on customer âservice calls
â˘âŻ Reduced effort and cost on redesign
ROI on UX at right time results in
45. â˘âŻ Doing Stake Holders Interviews
â˘âŻ Business
â˘âŻ Technical Team
â˘âŻ Actual Users
â˘âŻ Try to understand the direct impact / indirect
impact on the solution
â˘âŻ Different User Groups
â⯠Target Groups
â⯠Affected Groups
UX requires to be engaged
with different stakeholders
48. PETER
 MORVILLEâS
 HONEYCOMB
 MODEL
 Image
 Source:
 h*p://semanCcstudios.com/publicaCons/semanCcs/000029.php
Â
The key goals of UX teams is to
make products:
49. With a little guidance from Dieter
Rams and his principles
50. The UX role shift
From aesthetics
To process
To products
To service
To strategy
To experience
74. Think of all the interfaces around you
â˘âŻ Hand held devices
â˘âŻ Information Kiosks
â˘âŻ Interaction in public environment
installations
â˘âŻ Television based interfaces
â˘âŻ Automotive interfaces
â˘âŻ Household and non household
appliances
â˘âŻ Audible interfaces
75. So there are some elements of
design that everyone should know
Getting quality
designers is tough
Ă ď
80. â˘âŻ Law of Similarity
ââŻSimilarity occurs when objects look similar
to one another. People often perceive them as
a group or pattern.
Gestaltâs principles
81. â˘âŻ Law of Proximity
ââŻProximity occurs when elements are placed
close together. They tend to be perceived as a
group.
Gestaltâs principles
82. â˘âŻ Law of Closure
â⯠Closure occurs when an object is incomplete or a
space is not completely enclosed. If enough of
the shape is indicated, people perceive the whole
by filling in the missing information.
Gestaltâs principles
83. â˘âŻ Law of Continuity
â⯠Continuation occurs when the eye is compelled to
move through one object and continue to
another object.
Gestaltâs principles
85. More about GRIDS
â˘âŻ Optimum â Designing with the 960 Grid
System for the most commonly used
1024x768 screen resolution
â˘âŻ Grids divide the screen into areas
â˘âŻ All spacing becomes multiple of the
smallest spacing between elements
â˘âŻ Enhances Consistency of screens
â˘âŻ Standardizations reduces design time
107. â˘âŻ Most experiences are inchoate and
not thought through
â˘âŻ They are unfulfilled as they get
interrupted
â˘âŻ Frustrating and not significant and
leads to an unpleasant experience
The mistakes we make
108. a.⯠The aesthetic
i.⯠The âlook and feelâ
b.⯠The intellectual
i.⯠The business and strategy decisions
c.⯠The practical
i.⯠What the user actually interacts with and experiences
ii.⯠The performance
Multiple things have to come together
to create the experience