SlideShare ist ein Scribd-Unternehmen logo
1 von 20
pure communications Kate Scoptur, Account Director Amanda McGowan, Research Director MaryJo Fitzgerald, Creative Director Allie Gehan, Media Director Allison Brost, Public Relations Director
 
The 2008 Honda Civic Hybrid “Building Bridges” Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problems Facing the Civic Hybrid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Executions: “Building Bridges” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television advertisement: “Stuck”
Television advertisement: “Stuck”
Television advertisement: “Stuck”
Television advertisement: “Stuck”
Television advertisement: “Lock It”
Television advertisement: “Lock It”
Television advertisement: “Lock It”
Television advertisement: “Lock It”
Magazine advertisement
Billboard advertisement
Evolution of the “Building Bridges” Campaign ,[object Object],[object Object],[object Object]
Placing Our Creative Messages ,[object Object],[object Object],[object Object]
Supporting the Creative Messages ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
thank you. pure communications Kate Scoptur, Account Director Amanda McGowan, Research Director MaryJo Fitzgerald, Creative Director Allie Gehan, Media Director Allison Brost, Public Relations Director

Weitere ähnliche Inhalte

Andere mochten auch

Honda Civic Coupe USC Presentation
Honda Civic Coupe USC PresentationHonda Civic Coupe USC Presentation
Honda Civic Coupe USC PresentationHaha Siu
 
Honda Management and Organization
Honda Management and OrganizationHonda Management and Organization
Honda Management and OrganizationRaveena Balani
 
Honda motor company
Honda motor companyHonda motor company
Honda motor companysamsung2232
 
Honda Company Slideshow
Honda Company SlideshowHonda Company Slideshow
Honda Company SlideshowDoriam
 
Honda presentation
Honda presentationHonda presentation
Honda presentationRahulSN
 
Presentation About Honda
Presentation About HondaPresentation About Honda
Presentation About Hondaguestb76b8
 
Vision, Mission, Goals and Objectives: What's the Difference?
Vision, Mission, Goals and Objectives:  What's the Difference?Vision, Mission, Goals and Objectives:  What's the Difference?
Vision, Mission, Goals and Objectives: What's the Difference?Johan Koren
 

Andere mochten auch (9)

Honda Civic Coupe USC Presentation
Honda Civic Coupe USC PresentationHonda Civic Coupe USC Presentation
Honda Civic Coupe USC Presentation
 
Honda Management and Organization
Honda Management and OrganizationHonda Management and Organization
Honda Management and Organization
 
Honda motor company
Honda motor companyHonda motor company
Honda motor company
 
Honda Company Slideshow
Honda Company SlideshowHonda Company Slideshow
Honda Company Slideshow
 
Honda presentation
Honda presentationHonda presentation
Honda presentation
 
Presentation About Honda
Presentation About HondaPresentation About Honda
Presentation About Honda
 
Honda Marketing
Honda MarketingHonda Marketing
Honda Marketing
 
Honda ppt
Honda pptHonda ppt
Honda ppt
 
Vision, Mission, Goals and Objectives: What's the Difference?
Vision, Mission, Goals and Objectives:  What's the Difference?Vision, Mission, Goals and Objectives:  What's the Difference?
Vision, Mission, Goals and Objectives: What's the Difference?
 

Ähnlich wie Honda Civic Hybrid 2008 "Building Bridges" Campaign pitch

Paris Future Of Advertising
Paris Future Of AdvertisingParis Future Of Advertising
Paris Future Of Advertisingjon_king
 
Catalyst Awards Presentation 100308 Ppt
Catalyst Awards Presentation 100308 PptCatalyst Awards Presentation 100308 Ppt
Catalyst Awards Presentation 100308 PptKelly Automotive
 
First_LECTUREMKT518[1].ppt
First_LECTUREMKT518[1].pptFirst_LECTUREMKT518[1].ppt
First_LECTUREMKT518[1].pptmahtabalam823243
 
Creative SME Regional Strategy
Creative SME Regional StrategyCreative SME Regional Strategy
Creative SME Regional StrategyDavid Furmage
 
Digital Cluster SME Strategy
Digital Cluster SME StrategyDigital Cluster SME Strategy
Digital Cluster SME StrategyDavid Furmage
 
SMLXL Engagement Manifesto 2003
SMLXL Engagement Manifesto 2003SMLXL Engagement Manifesto 2003
SMLXL Engagement Manifesto 2003SMLXL Ltd
 
Mastering Measurement in PR Communications
Mastering Measurement in PR CommunicationsMastering Measurement in PR Communications
Mastering Measurement in PR CommunicationsMynewsdesk
 
Brand Restart 2023: Míla Knepr - Značka, kreativita a data
Brand Restart 2023: Míla Knepr - Značka, kreativita a dataBrand Restart 2023: Míla Knepr - Značka, kreativita a data
Brand Restart 2023: Míla Knepr - Značka, kreativita a dataTaste
 
Lessons From A National Industry Awareness Campaign
Lessons From A National Industry Awareness CampaignLessons From A National Industry Awareness Campaign
Lessons From A National Industry Awareness CampaignPCI
 
European marketing conference FDI campaign team presentation
European marketing conference FDI campaign team presentationEuropean marketing conference FDI campaign team presentation
European marketing conference FDI campaign team presentationDavid Lines
 
Twist Capabilities
Twist Capabilities  Twist Capabilities
Twist Capabilities Jettasetting
 
Case studies for ad age award
Case studies for ad age awardCase studies for ad age award
Case studies for ad age awardLONDONadvertising
 
Case studies for ad age award
Case studies for ad age awardCase studies for ad age award
Case studies for ad age awardLONDONadvertising
 
Social Media Marketing Case Study - Heineken International
Social Media Marketing Case Study - Heineken International Social Media Marketing Case Study - Heineken International
Social Media Marketing Case Study - Heineken International SocialMedia8
 
Top20 innovations Marketing and Communications Action plan
Top20 innovations Marketing and Communications Action planTop20 innovations Marketing and Communications Action plan
Top20 innovations Marketing and Communications Action planIndependent consultant
 
PR For Consumer Marketers Introduction
PR For Consumer Marketers   IntroductionPR For Consumer Marketers   Introduction
PR For Consumer Marketers IntroductionLeo Exter
 

Ähnlich wie Honda Civic Hybrid 2008 "Building Bridges" Campaign pitch (20)

Paris Future Of Advertising
Paris Future Of AdvertisingParis Future Of Advertising
Paris Future Of Advertising
 
Catalyst Awards Presentation 100308 Ppt
Catalyst Awards Presentation 100308 PptCatalyst Awards Presentation 100308 Ppt
Catalyst Awards Presentation 100308 Ppt
 
First_LECTUREMKT518[1].ppt
First_LECTUREMKT518[1].pptFirst_LECTUREMKT518[1].ppt
First_LECTUREMKT518[1].ppt
 
London and Campaign
London and CampaignLondon and Campaign
London and Campaign
 
Creative SME Regional Strategy
Creative SME Regional StrategyCreative SME Regional Strategy
Creative SME Regional Strategy
 
Digital Cluster SME Strategy
Digital Cluster SME StrategyDigital Cluster SME Strategy
Digital Cluster SME Strategy
 
SMLXL Engagement Manifesto 2003
SMLXL Engagement Manifesto 2003SMLXL Engagement Manifesto 2003
SMLXL Engagement Manifesto 2003
 
Mastering Measurement in PR Communications
Mastering Measurement in PR CommunicationsMastering Measurement in PR Communications
Mastering Measurement in PR Communications
 
Brand Restart 2023: Míla Knepr - Značka, kreativita a data
Brand Restart 2023: Míla Knepr - Značka, kreativita a dataBrand Restart 2023: Míla Knepr - Značka, kreativita a data
Brand Restart 2023: Míla Knepr - Značka, kreativita a data
 
Lessons From A National Industry Awareness Campaign
Lessons From A National Industry Awareness CampaignLessons From A National Industry Awareness Campaign
Lessons From A National Industry Awareness Campaign
 
European marketing conference FDI campaign team presentation
European marketing conference FDI campaign team presentationEuropean marketing conference FDI campaign team presentation
European marketing conference FDI campaign team presentation
 
WHAT IS ADVERTISMENT...pptx
WHAT IS ADVERTISMENT...pptxWHAT IS ADVERTISMENT...pptx
WHAT IS ADVERTISMENT...pptx
 
Twist Capabilities
Twist Capabilities  Twist Capabilities
Twist Capabilities
 
Case studies for ad age award
Case studies for ad age awardCase studies for ad age award
Case studies for ad age award
 
Case studies for ad age award
Case studies for ad age awardCase studies for ad age award
Case studies for ad age award
 
Social Media Marketing Case Study - Heineken International
Social Media Marketing Case Study - Heineken International Social Media Marketing Case Study - Heineken International
Social Media Marketing Case Study - Heineken International
 
SVA PR
SVA PRSVA PR
SVA PR
 
Top20 innovations Marketing and Communications Action plan
Top20 innovations Marketing and Communications Action planTop20 innovations Marketing and Communications Action plan
Top20 innovations Marketing and Communications Action plan
 
PR For Consumer Marketers Introduction
PR For Consumer Marketers   IntroductionPR For Consumer Marketers   Introduction
PR For Consumer Marketers Introduction
 
OBI creds
OBI credsOBI creds
OBI creds
 

Kürzlich hochgeladen

Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfAMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfphamnguyenenglishnb
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomnelietumpap1
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxiammrhaywood
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Mark Reed
 
Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)cama23
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfMr Bounab Samir
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
FILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipinoFILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipinojohnmickonozaleda
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Celine George
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17Celine George
 

Kürzlich hochgeladen (20)

Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfAMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choom
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY -  GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)
 
Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
FILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipinoFILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipino
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17
 

Honda Civic Hybrid 2008 "Building Bridges" Campaign pitch