Social media is word of mouth of the 21st century, spreading conversation around the globe at light speed. So why do law firms care? As a professional service, Axley Brynelson's number one source of clients is word of mouth.

1. Catch Up or Catch Ya Later...
The Social Media Revolution
November 10, 2009
Axley Brynelson, LLP
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AXLEY BRYNELSON, LLP

2. Welcome to the social media revolution
• Socialnomics: Social Media Revolution
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AXLEY BRYNELSON, LLP

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AXLEY BRYNELSON, LLP

4. “Email has had a good run on
communications, but its reign is over.”
“Why Email No Longer Rules,” Wall Street Journal. October 12, 2009.
• Email use up 21 percent from 2008 - 2009
• Social network use up 31 percent from 2008 - 2009
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AXLEY BRYNELSON, LLP

5. Internet = largest mass communications
media
• The Break Up
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AXLEY BRYNELSON, LLP

6. “Whether Twitter remains the ‘hot’
platform or not, this type of
communication tool will grow in
importance.”
Lee Aase, Mayo Clinic’s Communications Manager
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AXLEY BRYNELSON, LLP

7. Think you don’t know anyone on
Twitter or Facebook?
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AXLEY BRYNELSON, LLP

8. What’s next?
• Share no longer means email
• Social networks become more local and mobile
(social business)
• Yelp.com
• Foursquare
• Mobile = social media lifeline
• More companies leverage relationships through
social media
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AXLEY BRYNELSON, LLP

9. Connect with Axley Brynelson
• Twitter: @AxleyLawFirm
• Facebook Fan Page: search “Axley Brynelson, LLP
Law Firm”
• LinkedIn Group: Axley Law Firm
• LinkedIn Subgroup: Marketing in the Legal
Profession
• YouTube: www.youtube.com/axleybrynelson
• Email alerts of our new articles, news, podcasts and
videos: sign up at www.axley.com
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AXLEY BRYNELSON, LLP

10. Other resources, questions?
Social Media University Global
• http://social-media-university-global.org/
• Chancellor: Lee Aase (Mayo Clinic’s
Communications Manager
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AXLEY BRYNELSON, LLP