SlideShare ist ein Scribd-Unternehmen logo

Inf. Marketing

•
•
Kishor Satpathy
Kishor Satpathy

The presentation made during the INDEST Workshop & SIS 2008 Conference held at IIM Indore during 4-6 Dec 08.

BildungBusinessTechnologie
1 von 18
E-MARKETING OF INFORMATION PRODUCTS AND SERVICES: A CHANGING SCENARIO OF TRADITIONAL LIBRARIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object]
Definitions ,[object Object],[object Object],[object Object]
Concept of Marketing in LIS ,[object Object],[object Object]
Review of Literature ,[object Object],[object Object]
The Marketing Process Capture value from users for betterment Build relationship & create users delight Create an integrated marketing program that imparts superior value Initiate a user driven marketing strategy Analysis of the users requirements
Marketing of LIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Marketing ,[object Object]
E-Marketing in Libraries ,[object Object]
Marketing Through Blogs ,[object Object],[object Object],[object Object],[object Object]
E-Portal ,[object Object],[object Object]
Mobile Technology ,[object Object]
E-mail ,[object Object]
Promotional Activities ,[object Object],[object Object]
Cont.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestions for Improvement of LIPS ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object]

Empfohlen

Marketing of library and information services
Marketing of library and information servicesMarketing of library and information services
Marketing of library and information services
ghazalasalman7
 
Marketing information
Marketing informationMarketing information
Marketing information
Vinay Patil P.M
 
Marketing
MarketingMarketing
Marketing
Mohd Shanu
 
Library Marketing
Library MarketingLibrary Marketing
Library Marketing
Ilia State University
 
Content marketing and omni channel marketing for brand curiosity
Content marketing and omni channel marketing for brand curiosityContent marketing and omni channel marketing for brand curiosity
Content marketing and omni channel marketing for brand curiosity
snehal_152
 
Content & Framework
Content & FrameworkContent & Framework
Content & Framework
bktaplin
 
Information Consolidation
Information ConsolidationInformation Consolidation
Information Consolidation
Kishor Sakariya
 
Digi marketing session 2
Digi marketing session 2Digi marketing session 2
Digi marketing session 2
Vinaytosh Mishra
 

Empfohlen

Marketing of library and information services
Marketing of library and information servicesMarketing of library and information services
Marketing of library and information services
ghazalasalman7
 
Marketing information
Marketing informationMarketing information
Marketing information
Vinay Patil P.M
 
Marketing
MarketingMarketing
Marketing
Mohd Shanu
 
Library Marketing
Library MarketingLibrary Marketing
Library Marketing
Ilia State University
 
Content marketing and omni channel marketing for brand curiosity
Content marketing and omni channel marketing for brand curiosityContent marketing and omni channel marketing for brand curiosity
Content marketing and omni channel marketing for brand curiosity
snehal_152
 
Content & Framework
Content & FrameworkContent & Framework
Content & Framework
bktaplin
 
Information Consolidation
Information ConsolidationInformation Consolidation
Information Consolidation
Kishor Sakariya
 
Digi marketing session 2
Digi marketing session 2Digi marketing session 2
Digi marketing session 2
Vinaytosh Mishra
 
Web resources in lis with special emphasis on2 (2)
Web resources in lis with special emphasis on2 (2)Web resources in lis with special emphasis on2 (2)
Web resources in lis with special emphasis on2 (2)
Kishor Satpathy
 
Digital Preservation
Digital PreservationDigital Preservation
Digital Preservation
Kishor Satpathy
 
Innovation of research in science and technology in the present era
Innovation of research in science and technology in the present eraInnovation of research in science and technology in the present era
Innovation of research in science and technology in the present era
Kishor Satpathy
 
Digital Divide Presentation Nov2008
Digital Divide Presentation Nov2008Digital Divide Presentation Nov2008
Digital Divide Presentation Nov2008
Kishor Satpathy
 
Information Literacy
Information LiteracyInformation Literacy
Information Literacy
Kishor Satpathy
 
India Powerpoint 2003
India Powerpoint 2003India Powerpoint 2003
India Powerpoint 2003
Kishor Satpathy
 
IPR
IPRIPR
IPR
Kishor Satpathy
 
Emerging Trends in LIS
Emerging Trends in LISEmerging Trends in LIS
Emerging Trends in LIS
Kishor Satpathy
 
Availability & access of e resources in au
Availability & access of e resources in auAvailability & access of e resources in au
Availability & access of e resources in au
Kishor Satpathy
 
Marketing strategies for library resources and services to the engineering co...
Marketing strategies for library resources and services to the engineering co...Marketing strategies for library resources and services to the engineering co...
Marketing strategies for library resources and services to the engineering co...
IJARIIT
 
Marketing of e- resources
Marketing of e- resourcesMarketing of e- resources
Marketing of e- resources
unulwbpartnership
 
Marketing of academic library services & products
Marketing of academic library services & productsMarketing of academic library services & products
Marketing of academic library services & products
Supriya Kuber
 
Marketing of e resources
Marketing of e resources Marketing of e resources
Marketing of e resources
Nerisa Kamar
 
7 ps marketing strategies of Libraries
7 ps marketing strategies of Libraries7 ps marketing strategies of Libraries
7 ps marketing strategies of Libraries
Dheeraj Negi
 
marketing concepts in libraries
marketing concepts in librariesmarketing concepts in libraries
marketing concepts in libraries
Kumar Gpt
 
Marketing e-Resources: Adequate Tools to Increase Usage
Marketing e-Resources: Adequate Tools to Increase UsageMarketing e-Resources: Adequate Tools to Increase Usage
Marketing e-Resources: Adequate Tools to Increase Usage
Houeida Kammourié
 
Marketing Of Library And Information Services
Marketing Of Library And Information ServicesMarketing Of Library And Information Services
Marketing Of Library And Information Services
Maha Barathi Engineering College
 
Gearing Librarians Towards Total Quality Service (with Emphasis on Personal a...
Gearing Librarians Towards Total Quality Service (with Emphasis on Personal a...Gearing Librarians Towards Total Quality Service (with Emphasis on Personal a...
Gearing Librarians Towards Total Quality Service (with Emphasis on Personal a...
PLAI STRLC
 
Marketing_of_Information_Products_and_Services.ppt
Marketing_of_Information_Products_and_Services.pptMarketing_of_Information_Products_and_Services.ppt
Marketing_of_Information_Products_and_Services.ppt
Dept. of Studies and Research in Library and Information Science Tumkur University Tumakuru
 
Entrepreneurship Education in Library and Information Science and Marketing o...
Entrepreneurship Education in Library and Information Science and Marketing o...Entrepreneurship Education in Library and Information Science and Marketing o...
Entrepreneurship Education in Library and Information Science and Marketing o...
The International Journal of Business Management and Technology
 
Marketing And Positioning Library
Marketing And Positioning LibraryMarketing And Positioning Library
Marketing And Positioning Library
Boonlert Aroonpiboon
 
Resource sharing in e-environment: A Study of P.M.N.M. Dental College and Hos...
Resource sharing in e-environment: A Study of P.M.N.M. Dental College and Hos...Resource sharing in e-environment: A Study of P.M.N.M. Dental College and Hos...
Resource sharing in e-environment: A Study of P.M.N.M. Dental College and Hos...
Vijaykumar2014
 

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (9)

Web resources in lis with special emphasis on2 (2)
Web resources in lis with special emphasis on2 (2)Web resources in lis with special emphasis on2 (2)
Web resources in lis with special emphasis on2 (2)
 
Digital Preservation
Digital PreservationDigital Preservation
Digital Preservation
 
Innovation of research in science and technology in the present era
Innovation of research in science and technology in the present eraInnovation of research in science and technology in the present era
Innovation of research in science and technology in the present era
 
Digital Divide Presentation Nov2008
Digital Divide Presentation Nov2008Digital Divide Presentation Nov2008
Digital Divide Presentation Nov2008
 
Information Literacy
Information LiteracyInformation Literacy
Information Literacy
 
India Powerpoint 2003
India Powerpoint 2003India Powerpoint 2003
India Powerpoint 2003
 
IPR
IPRIPR
IPR
 
Emerging Trends in LIS
Emerging Trends in LISEmerging Trends in LIS
Emerging Trends in LIS
 
Availability & access of e resources in au
Availability & access of e resources in auAvailability & access of e resources in au
Availability & access of e resources in au
 

Ähnlich wie Inf. Marketing

Entrepreneurship Education in Library and Information Science and Marketing o...
Entrepreneurship Education in Library and Information Science and Marketing o...Entrepreneurship Education in Library and Information Science and Marketing o...
Entrepreneurship Education in Library and Information Science and Marketing o...
The International Journal of Business Management and Technology
 
e-governance: A hypothetical e-library
e-governance: A hypothetical e-librarye-governance: A hypothetical e-library
e-governance: A hypothetical e-library
Ahasan Uddin Bhuiyan
 

Ähnlich wie Inf. Marketing (20)

Marketing strategies for library resources and services to the engineering co...
Marketing strategies for library resources and services to the engineering co...Marketing strategies for library resources and services to the engineering co...
Marketing strategies for library resources and services to the engineering co...
 
Marketing of e- resources
Marketing of e- resourcesMarketing of e- resources
Marketing of e- resources
 
Marketing of academic library services & products
Marketing of academic library services & productsMarketing of academic library services & products
Marketing of academic library services & products
 
Marketing of e resources
Marketing of e resources Marketing of e resources
Marketing of e resources
 
7 ps marketing strategies of Libraries
7 ps marketing strategies of Libraries7 ps marketing strategies of Libraries
7 ps marketing strategies of Libraries
 
marketing concepts in libraries
marketing concepts in librariesmarketing concepts in libraries
marketing concepts in libraries
 
Marketing e-Resources: Adequate Tools to Increase Usage
Marketing e-Resources: Adequate Tools to Increase UsageMarketing e-Resources: Adequate Tools to Increase Usage
Marketing e-Resources: Adequate Tools to Increase Usage
 
Marketing Of Library And Information Services
Marketing Of Library And Information ServicesMarketing Of Library And Information Services
Marketing Of Library And Information Services
 
Gearing Librarians Towards Total Quality Service (with Emphasis on Personal a...
Gearing Librarians Towards Total Quality Service (with Emphasis on Personal a...Gearing Librarians Towards Total Quality Service (with Emphasis on Personal a...
Gearing Librarians Towards Total Quality Service (with Emphasis on Personal a...
 
Marketing_of_Information_Products_and_Services.ppt
Marketing_of_Information_Products_and_Services.pptMarketing_of_Information_Products_and_Services.ppt
Marketing_of_Information_Products_and_Services.ppt
 
Entrepreneurship Education in Library and Information Science and Marketing o...
Entrepreneurship Education in Library and Information Science and Marketing o...Entrepreneurship Education in Library and Information Science and Marketing o...
Entrepreneurship Education in Library and Information Science and Marketing o...
 
Marketing And Positioning Library
Marketing And Positioning LibraryMarketing And Positioning Library
Marketing And Positioning Library
 
Resource sharing in e-environment: A Study of P.M.N.M. Dental College and Hos...
Resource sharing in e-environment: A Study of P.M.N.M. Dental College and Hos...Resource sharing in e-environment: A Study of P.M.N.M. Dental College and Hos...
Resource sharing in e-environment: A Study of P.M.N.M. Dental College and Hos...
 
Marketing in Libraries
Marketing in LibrariesMarketing in Libraries
Marketing in Libraries
 
Bhatt 2
Bhatt 2Bhatt 2
Bhatt 2
 
Flemish Digital Public Library Strategy
Flemish Digital Public Library StrategyFlemish Digital Public Library Strategy
Flemish Digital Public Library Strategy
 
Ila Presentation
Ila PresentationIla Presentation
Ila Presentation
 
The Importance of Marketing Digital Collections
The Importance of Marketing Digital CollectionsThe Importance of Marketing Digital Collections
The Importance of Marketing Digital Collections
 
e-governance: A hypothetical e-library
e-governance: A hypothetical e-librarye-governance: A hypothetical e-library
e-governance: A hypothetical e-library
 
Major administrative concerns
Major administrative concernsMajor administrative concerns
Major administrative concerns
 

Mehr von Kishor Satpathy

Knowledge Management in Higher Education
Knowledge Management in Higher EducationKnowledge Management in Higher Education
Knowledge Management in Higher Education
Kishor Satpathy
 
Glimpses of the Past: An Album on the 125th Birth Anniversary of Prof PC Moha...
Glimpses of the Past: An Album on the 125th Birth Anniversary of Prof PC Moha...Glimpses of the Past: An Album on the 125th Birth Anniversary of Prof PC Moha...
Glimpses of the Past: An Album on the 125th Birth Anniversary of Prof PC Moha...
Kishor Satpathy
 

Mehr von Kishor Satpathy (20)

Knowledge Management in Higher Education
Knowledge Management in Higher EducationKnowledge Management in Higher Education
Knowledge Management in Higher Education
 
Glimpses of the Past: An Album on the 125th Birth Anniversary of Prof PC Moha...
Glimpses of the Past: An Album on the 125th Birth Anniversary of Prof PC Moha...Glimpses of the Past: An Album on the 125th Birth Anniversary of Prof PC Moha...
Glimpses of the Past: An Album on the 125th Birth Anniversary of Prof PC Moha...
 
Emerging Trends and Human Resource Management in Library and Information Centres
Emerging Trends and Human Resource Management in Library and Information CentresEmerging Trends and Human Resource Management in Library and Information Centres
Emerging Trends and Human Resource Management in Library and Information Centres
 
Electronic Resource Management in 21st Century: Issues & Challenges
Electronic Resource Management in 21st Century: Issues & ChallengesElectronic Resource Management in 21st Century: Issues & Challenges
Electronic Resource Management in 21st Century: Issues & Challenges
 
German Language Course @ NIT Silchar
German Language Course @ NIT SilcharGerman Language Course @ NIT Silchar
German Language Course @ NIT Silchar
 
Lib 2.0: Issues & Challenges
Lib 2.0: Issues & ChallengesLib 2.0: Issues & Challenges
Lib 2.0: Issues & Challenges
 
Trends in Library Technology & Marketing of Information
Trends in Library Technology & Marketing of InformationTrends in Library Technology & Marketing of Information
Trends in Library Technology & Marketing of Information
 
CWN By Arup
CWN By ArupCWN By Arup
CWN By Arup
 
HPC in higher education
HPC in higher educationHPC in higher education
HPC in higher education
 
Enterprise campus networks
Enterprise campus networksEnterprise campus networks
Enterprise campus networks
 
ERP For Univ
ERP For UnivERP For Univ
ERP For Univ
 
Cloud Computing
Cloud ComputingCloud Computing
Cloud Computing
 
Research & Ranking
Research & RankingResearch & Ranking
Research & Ranking
 
Leveraging ICT for administrative efficiency- Need for a CIO
Leveraging ICT for administrative efficiency- Need for a CIOLeveraging ICT for administrative efficiency- Need for a CIO
Leveraging ICT for administrative efficiency- Need for a CIO
 
Innovation in Higher Education
Innovation in Higher EducationInnovation in Higher Education
Innovation in Higher Education
 
E learning & Information Literacy
E learning & Information LiteracyE learning & Information Literacy
E learning & Information Literacy
 
IGNITS @NIT Silchar
IGNITS @NIT SilcharIGNITS @NIT Silchar
IGNITS @NIT Silchar
 
Wnl sponsor 2 scopus
Wnl sponsor 2 scopusWnl sponsor 2 scopus
Wnl sponsor 2 scopus
 
Wnl sponsor 1 sciencedirect
Wnl sponsor 1 sciencedirectWnl sponsor 1 sciencedirect
Wnl sponsor 1 sciencedirect
 
Wnl `155 evaluation characteristics-operations and space by s k mandal
Wnl `155 evaluation characteristics-operations and space by s k mandalWnl `155 evaluation characteristics-operations and space by s k mandal
Wnl `155 evaluation characteristics-operations and space by s k mandal
 

Kürzlich hochgeladen

Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 

Kürzlich hochgeladen (20)

Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and Modifications
 

Inf. Marketing

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. The Marketing Process Capture value from users for betterment Build relationship & create users delight Create an integrated marketing program that imparts superior value Initiate a user driven marketing strategy Analysis of the users requirements
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.