Slides from the Introduction to Twitter lunch-and-learn run by Krystal Hobbs of Newfound Marketing in partnership with the Newfoundland and Labrador Arts Council

1. Introduction to Twitter

2. Twitter Lingo
@ Reply/Mention:
A comment aimed at one user, but visible to the public. Placement of the @ symbol
determines how public it is.
Direct Message (DM):
A direct message sent in private to another user. It can be set to go to your email inbox as
well.
Retweet (RT):
Sharing someone else’s post, either manually (copy and paste with RT @...) or using the
Retweet button to send out an exact copy.
Favorite:
Favoriting a Tweet can let the original poster know that you liked their
Tweet, or you can save the Tweet for later.

3. Hashtags
Words beginning with a # to help you track specific
conversations. *Think of it as a keyword

4. Twitter Etiquette
• Mind Your Manners
• Don’t Tweet Too Much
• Give Credit
• Use #Hashtags Appropriately
• Think Then Tweet
• Don’t Get Too Personal
• Write Professionally
• Be Helpful
• Resist the Urge to
• Tweet Too Much

5. 5 Steps to Get Started
1. Secure your Twitter handle
2. Brand your account
3. Build your network
4. Create a content strategy
5. Tweet, monitor, and repeat!

6. Network Building
• Start with your inner circle and extend out: friends, peers, colleagues, people in the arts
community
• Find Twitter Lists created by similar Twitter users and follow those people
• Search popular #hashtags & respond to users’ tweets (#nlarts)
• Join live tweet chats
• Follow users who engage in conversation with you
• Follow users of competitors
• Use other social networks to cross promote
• Include link to Twitter in email signatures
• Include Twitter follow & sharing buttons on your website

7. Quick Tips
• Use a URL shortener like bit.ly or ow.ly
(HootSuite)
– Also has built-in analytics
• Keep your tweets at 120 characters or under
to allow easy RTs

8. Quick Tips
• Use images with your tweets

9. Quick Tips
• Beware of your placement of the @ symbol
– @NLArtsCouncil is so helpful!
– Thanks for the help @NLArtsCouncil

10. Quick Tips
• Beware of your placement of the @ symbol
– @NLArtsCouncil is so helpful!
– Thanks for the help @NLArtsCouncil

11. Recommended Tools
• For easy social media monitoring, posting and
scheduling, use HootSuite
• Basic URL shortener: bit.ly
• Need help finding content? Try Feedly
• Create simple graphics with PicMonkey

12. Questions?
Feel free to tweet me!

13. Additional Resources
• Getting Started with Twitter
– http://www.youtube.com/playlist?list=PL8AE96C860FFD4395
• Must Read Articles
– Twitter Rules
• https://support.twitter.com/groups/31-twitter-basics/topics/114-guidelines-best-
practices/articles/18311-the-twitter-rules
– Guidelines for Contest
• https://support.twitter.com/groups/31-twitter-basics/topics/114-guidelines-best-
practices/articles/68877-guidelines-for-contests-on-twitter
– Setting Up Lists
• https://support.twitter.com/groups/31-twitter-basics/topics/111-features/articles/76460-how-
to-use-twitter-lists