1. Understanding the
Young Digital Customer
Adam Kruszynski @ Revolve.ca
February 25, 2013
Halifax Chamber of Commerce

2. Topic
1. Who?
1. 15-35 years old but can be older
2. Tech savvy
3. Skew to urban vs country
2. Why?
1. Quickly growing type of customer
2. Responsible for sizable % of sales
3. Hard to reach and change behaviour
3. When?
1. Can you afford to loose 25% - 40% of sales?
(Stats Can 2011 Census for Nova Scotia & Facebook Feb. 2013)

3. Strip the confusion of technology
• ???
Strip the confusion of statistics

4. Tan Le / Ted.com
Brainwaves reading headset
Strip the confusion of technology

5. Strip the confusion of marketing lingo

6. It’s all about stories…
1. Sharing stories is so easy
2. The volume of stories is huge &
growing faster and faster
3. Only the relevant stories get attention

7. What’s the impact?
1.Popularity of tools that make creating,
sharing, and accessing stories easy
2.Focus on stories that are more
multi-sensory and emotive
3.Brands and companies that make
themselves relevant

8. Reaching young digital customers
1. Make yourself more relevant
2. Increase both message impact and
frequency
3. Make participation (e.g. purchase / opt-in)
super easy

9. Thank You
Don’t forget the next session
Using Social Media to
Manage & Motivate your staff
March 25 @ 12 - 1:30 pm
Adam Kruszynski
Senior Brand Strategist | Director of Digital
Revolve | www.revolve.ca
Adam.Kruszynski@Revolve.ca
Office: 902 835 3559
Cell: 902 292 5411

10. About Adam Kruszynski
As an 18 year Digital veteran, Adam has had the opportunity to lead a variety of
digital projects for many worldwide brands, including Pepsi, Nissan, Unilever, SC
Johnson, RBC, and Cineplex. He’s well versed in working with digital strategy,
online media, social media, email marketing, mobile applications CRM, loyalty
programs, and retail experiences, to name a few. Since leaving Capital C in
Toronto and joining the Revolve team in Bedford, Adam has led the digital team
in implementing projects for clients like The Chronicle Herald, Source For
Sports, Atlantic Lottery, TIMBER MART, Ramar Construction, KBRS, Just Us
Coffee and many more. He has numerous accolades awards including ICE and
CASSIE awards. He has also spent several years as a professor at George Brown
College School of Design and Sheridan College, teaching Internet marketing,
web design and web development.
LinkedIn: ca.linkedin.com/in/kruszynskiadam/
Google Plus: gplus.to/adamoutsidethebox
Twitter: twitter.com/adamoutsidedbox
Email: adam.kruszynski@revolve.ca

11. About Revolve
Revolve is a nimble agency comprised of more than 30 extremely talented (and
likeable) professionals in a range of disciplines. We've got a reputation for
building extraordinary brands that evoke passion and emotion, penetrating
hearts and minds through brand discovery, strategy, creativity and storytelling.
We have a solid grasp on emerging trends and the role digital plays in building a
brand, telling its story and connecting with consumers. Our digital team
includes strategists, developers, designers, content creators, social media
engagers and listeners. They work hand in hand with our client service and
creative teams to ensure digital and traditional initiatives are synchronized with
brand strategy.
Website: revolve.ca
LinkedIn: linkedin.com/company/revolve
Twitter: twitter.com/revolvebranding
Facebook: facebook.com/revolvebranding
YouTube: youtube.com/revolvebranding