A description about what Facebook and Twitter are. How they can be constructively used as well as misused

1. Facebook & Twitter
Primer
Dr. Kanda Runapongsa Saikaew
Department of Computer Engineering
Khon Kaen University, Thailand
1
1

2. Agenda
 What is Facebook?
 What is Twitter?
 How Facebook and Twitter are Used
 Facebook and Twitter Side Effects
 Conclusion
2

3. Top 25 Social Networks Jan 09
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4. What is Facebook?
4

5. Facebook Overall Statistics
 More than 350 million active users
 More than 55 million status updates
posted each day
 More than 2.5 billion photos uploaded
each month
 More than 3.5 billion pieces of content
(web links, new stories, blog posts, notes,
photo album, etc.) shared each week
 More than 3.5 million events created
each month
5

6. Facebook User Statistics
 Average user spends more than 55
minutes per day on Facebook
 Average user writes 25 comments on
Facebook content each month
 More than 70 translations available
on the site
 About 70% of Facebook users are out
side the United States
6

7. FB Platform and Mobile Statistics
 More than one million developers
from more than 180 countries
 More than 500,000 active applications
currently on Facebook platform
 More than 250 applications have
more than one million monthly active
user
 More than 65 million mobile users
accessing Facebook
7

8. Interesting Statistics of Facebook (2/2)
 About 70% of Facebook users are outside
the United States
 More than one million developers and
entrepreneurs from more than 180
countries
 More than 350,000 active applications
currently on Facebook Platform
 More than 200 applications have more
than one million monthly active users
8

9.  Create a personal profile
 Join and participate in groups
 Join and participate in pages
 Start your own group or page
9

10. Personal Profiles
 DO
 Use a photo
 Connect with family and friends
 Create categories of friends
 Set your privacy settings
 Be conscientious about what you share
 Create a custom URL at
www.facebook.com/username
 DON’T
 Answer set-up questions you aren’t comfortable with
 Connect with people you don’t know
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11. Find friends. Categorize friends.
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12. Be as private as you want.
12

13. Set Your Facebook username
 Go to
http://www.facebook.com/username
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14. What is Twitter?
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15. Public Twitter Accounts
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16. Private Twitter Accounts
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17. Twitter Users Statistics
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18. Top 10 Must Follow Twitter
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19. Top 10 Thai Twitter Accounts
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20. Top 10 Thai Twitter Accounts
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21.  It’s not just about sharing what you
are doing
 It’s about conversations
 It’s about sharing information &
resources such as interesting links
and pictures
 It’s about making new friends
 It’s about expanding your network 21

22.  DO
 Create a user name you can live with
 If you are branding yourself, use the same user
name as your Facebook account (or other social
media)
 Do use your photo or logo
 Find whom you should follow using
http://twellow.com
 Find topics of interest using
http://search.twitter.com
 Follow back those that follow and interest you
 DON’T
 Spam or direct sell 22

23. twellow.com
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24. search.twitter.com
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25.  A concise twitter manual
 Hashtags (use # symbol in front of topic;
makes search easier)
 Send a private message (use “d” followed
with a space than a username to send a
private message to “username”)
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26.  A concise twitter manual
 Send a public message (use “@username)

 Retweet (use “RT” in front of @username to
give someone credit when you share their
original tweet with your followers)
26

27. How Facebook is Used
 Socialization
 Marketing
 Customer relationship management
 Public relations
 Learning
 Event organization
 Discussion
 Knowledge management
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28. Socialization
28

29. Marketing
Burger King and the Sacrifice Facebook Application
The “sacrifice ten friends” facebook application
This memorable campaign quickly went viral and was adopted by
over 20,000 users, sacrificing 200,000 friends for free whoppers
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30. Customer Relationship Tool
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31. Public Relations
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32. Learning
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33. Event Organization
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34. Discussion Board
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35. Knowledge Management
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36. Sharing Knowledge through Notes
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37. How Twitter is Used
 Personal Branding
 Get Feedback
 Hire People
 Direct Traffic
 Read News
 Make New Friends
 Network for benefits
 Use it as a ToDo list
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38. How Twitter is Used
 Business Management
 Notify Your Customers
 Take Notes
 Event Updates
 Find Prospects
 Provide Live coverage
 Time Management and Analysis
 Set Up Meetings
 Acquire Votes
38

39. Personal Branding

40. Read News

41. Make New Friends

42. Live Coverage

43. Side Effects of Twitter & Facebook
 Facebookers, Twitterers more prone
to attack by burglars
 These sites could face higher insurance
premiums because burglars may be
using them to find out their personal
details
 Millions of users post details about their
home, as well as holiday plans, acting
as an invitation to the burglars.
43

44. Side Effects of Facebook
 Facebook Can Get You Fired
 You may spend too much working time in
using facebook
 You may criticize about employers
 Montana officer resigns over Facebook
comments
 Be careful when you write comments on
Facebook
 A US police had to resign because he posted
who-posted comment about putting stupid
people in jail
44

45. Conclusion
 Facebook and Twitter allow individuals
to express themselves to meet or share
 Facebook and Twitter have been used for
many businesses and several sectors of
society
 We may want to use Facebook and
Twitter with an objective and a planned
strategy in a proper time
12/20/09

46. Thank you
krunapon@kku.ac.th
http://www.facebook.com/tom.kanda
http://twitter.com/krunapon
http://gotoknow.org/blog/krunapon
http://gear.kku.ac.th/~krunapon
kanda.runapongsa@googlewave.com

47. References (1/2)
 http://siteanalytics.compete.com/twitter.com/
 http://www.textually.org/textually/archives/2009/
02/022697.htm
 http://www.didactalab.de/wp-main/wp-
content/2007/10/bild-15.png
 http://www.doshdosh.com/ways-you-can-use-
twitter/
 Laura Short,“Social Media Primer: Facebook
and Twitter”,
http://www.slideshare.net/shortdigs/social-
media-primer-facebook-and-twitter
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48. References (2/2)
 Social Media Optimization, “Top Twenty Five
Social Networking Sites – Feb 2009”,
http://social-media-
optimization.com/2009/02/top-twenty-five-social-
networking-sites-feb-2009/
 Facebook, “Facebook | Statistics”,
http://www.facebook.com/press/info.php?statisti
cs
 http://blog.taragana.com/index.php/archive/face
bookers-twitterers-more-prone-to-attack-by-
burglars/