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D a w n   o f     C r e a t i v e   I d e a s




                                     i app udviklingen


                                           www.rassvet.dk



Sunday, September 23, 12
Vi hjælper med at skabe værdi
                              gennem service design og
                               teknologiunderstøttelse




Sunday, September 23, 12
http://bit.ly/DMlinT



                                 Danila Mouzytchenko
                           Kreativ direktør, Designingeniør, Rassvet ApS
                                          dm@rassvet.dk


Sunday, September 23, 12
Hvorfor udvikle apps?




Sunday, September 23, 12
Apps kan give værdi




Sunday, September 23, 12
Apps kan designes til at give værdi




Sunday, September 23, 12
Produkter og services

                           Organisation    Marked




Sunday, September 23, 12
Produkter og services

                           Organisation                Marked




                                                             Un
                                                               de
                                                                    rst
                                          Teknologi                     øttel
                                                                              se




Sunday, September 23, 12
Undersøg mulighederne

                           Organisation                                        Marked

                                                              idé
                                                                      idé      idé
                                              idé
                                                                        idé
                                                                 er
                                                              idé
                                                       d re
                                                    e an Teknologi
                                                rs
                                             ve
                                          ato
                                        å
                                 n dg
                             U

Sunday, September 23, 12
Start med indsigt, og ikke den ene   idé




Sunday, September 23, 12
Nøglen til succes er at kende
                                 mulighederne




Sunday, September 23, 12
og at omdanne dem til værdi




Sunday, September 23, 12
Fill out the gaps




Sunday, September 23, 12
PRE

                                  Customer is
                               deciding what to do




                       POST                                          DURING

              Customer is                                           Customer is
            keeping it going                                          doing it



                                                Vandermerwe, 2000

Sunday, September 23, 12
Identificer aktiviteter                   PRE

                                             Customer is
                  Find værdi gaps
                                          deciding what to do

                                                                                          ivi tet
                                                                                       Akt




                       POST                                                          DURING

              Customer is                                                      Customer is
            keeping it going                                                     doing it
                                                                      Ak
                                 ivitet                                 tiv
                              kt                                               ite
                           A                                                      t
                                                           Vandermerwe, 2000

Sunday, September 23, 12
PRE
                                                                                   b er
                                          Customer is                         Kø
                                       deciding what to do

                                                                                              rer
                                                                                          gure
                                                                              Konfi



        Skrotter                                                               Justerer rutte


                       POST                                                    DURING

              Customer is                                                   Customer is
            keeping it going                                  Ud              doing it
                                                                  ski
                                 rer                                    fte
                                                                            rb
                              are                                                ørs
                           Rep                                                      ter
                                                        Vandermerwe, 2000

Sunday, September 23, 12
Det er vigtigt at forstå konteksten




Sunday, September 23, 12
og at overveje formålet




Sunday, September 23, 12
Overvej formålet
                                                          Overvej målgruppen
                                             1
                           Organisation                   Marked

         Skab overblik                        2

                                      3               4




                                          Teknologi




Sunday, September 23, 12
Undersøg mulighederne
                                                                      Brainstorm

                           Organisation                      Marked

                                            idé


                                     idé               idé



                                           Teknologi




Sunday, September 23, 12
Udform scenarier

                           Organisation                  Marked

         Udvikl koncepter                  idé


                                     idé   koncept idé        Service app


       Corporate app               koncept
                                         Teknologi




Sunday, September 23, 12
Organisation                  Marked

                                           idé            Overvej konteksten


       Overvej platforme                   koncept idé



                                          Teknologi




Sunday, September 23, 12
Kend begrænsningerne




Sunday, September 23, 12
og udnyt styrkerne




Sunday, September 23, 12
Tekniske


          Ydeevne           +     ++   ∞     ∞
          Dataplads         +     ++   ∞     ∞
          Batterilevetid    +     ∞    ∞     ∞
          Tilgængelighed    ∞     +    +++   +
          Interaktion       +++   ++   +     ++
          Standardisering   ++    ++   +++   +
          Sikkerhed         +     ++   +++   ∞

Sunday, September 23, 12
Værdien findes i den rette
                                 kombination




Sunday, September 23, 12
Eksterne ressourcer   Omverden




                           Middleware




                                   Infrastruktur        Gadgets



Sunday, September 23, 12
Back-end funktionalitet er
                              den usynlige værdi




Sunday, September 23, 12
Den synlige værdi
                           er i front-end, derfor hold det...




Sunday, September 23, 12
simpelt


Sunday, September 23, 12
og målrettet




Sunday, September 23, 12
Det handler om at skabe
                           en god brugeroplevelse




Sunday, September 23, 12
Negative oplevelser




                           Positive oplevelser




Sunday, September 23, 12
Humane


          Smart            +++   ++    +
          Personlig        +++   ++    +
          Engagerende      +++   +++   +
          Fleksibel        +++   ++    +
          Bevidst          +++   +++   +
          Social           +++   ++    +
          Udbredt          +++   +     ++

Sunday, September 23, 12
PRE
                                                                                     b er
                                    Langtsitet forhold is
                                             Customer                           Kø
                                         deciding what to do

                                       Indtjening                                               rer
                                                                                            gure
                                                                                Konfi



        Skrotter                                                                 Justerer rutte


                       POST                                                      DURING

              Customer is                                                     Customer is
            keeping it going                                    Ud              doing it
                                                                    ski
                                 rer                                      fte
                                                                              rb
                              are                                                  ørs
                           Rep                                                        ter
                                                          Vandermerwe, 2000

Sunday, September 23, 12
Langsigtet forhold




                           Justerer rutte

                           Justerbar rute




Sunday, September 23, 12
Indtjening




                           Udskifter børster

                           Bestilling af børster




Sunday, September 23, 12
Tjek nyttighedsgraden tidligt




Sunday, September 23, 12
Du skal justere ruten, hvad foretrækker du?


       A. Manual justering          B. Justering via app




Sunday, September 23, 12
Sæt fokus på udviklingsprocessen




Sunday, September 23, 12
Development



        1                          2                                       4
                 Analysis                 Design   Evaluation               Implementation


                                                                Ada
                                                                      p t a ti o n




Sunday, September 23, 12
Apps kan designes til at leve længe
                          ved at genere værdi over




Sunday, September 23, 12
Læg strategi for fornyelse fra starten




Sunday, September 23, 12
IKKE BEVIDSTE   Markedsføring   UVIDENDE




                                             BEVIDSTE             INFORMEREDE


                                                                       Information
      ANBEFALEDE                  Socialisering

                                 LOYALE             OVERBEVISTE
                                                                     IKKE OVERBEVIDSTE

           FRAFALDNE             Kampagner        Tilpasninger

                                      HUSKER       TILFREDSE        Ny funktionalitet

                Påmindelser                                            UTILFREDSE

                                   GLEMMER



Sunday, September 23, 12
De bedste apps forbliver




Sunday, September 23, 12
TRENDS         http://bit.ly/Off843



                                              Mobile trends
                           Hvilke af disse trends bliver relevante for jeres næste app?
                                     Lad os se hvad bliver trendy i næste år!


Sunday, September 23, 12
Geolocation



 Teknologi                                             Værdi

         Udendørs pos.                   Kontekstbevidsthed

         Indendørs pos.                     Personalisering

         Geodata                               Ekstern data

         Geosearch                              Interaktion

         Geofencing




Sunday, September 23, 12
Computer vision



 Teknologi                                                 Værdi

         Face recognition                    Kontekstbevidsthed

         Optical character rec.                 Personalisering

         Pattern recognition                       Genkendelse

         Image recognition                         Ekstern data

                                                    Interaktion




Sunday, September 23, 12
Augmented reality 



 Teknologi                                                      Værdi

         3D modelling                           Kontekstbevidsthed

         Pattern recognition                          Visualisering

         Sensor fusion                                   Virtualitet

                                                    Understøttelse




Sunday, September 23, 12
Speech



 Teknologi                                       Værdi

         Auto speech rec.

         Voice recognition            Stemmekontrol

         Speech synthesis             Personalisering

         Speech analytics             Understøttelse




Sunday, September 23, 12
Gesture recognition



 Teknologi                                                            Værdi

         Eye-tracking                                          Interaktion

         Spatial gestures                                   Understøttelse

         Sensor fusion
                                            Look to click




Sunday, September 23, 12
Push



 Teknologi                                      Værdi


                                  5
         Server push                      Live data

                                      Notifikationer




Sunday, September 23, 12
Offline access



 Teknologi                                            Værdi




         Caching                            Tilgængelighed

         Synkronisering




Sunday, September 23, 12
Data aggregation



 Teknologi                                                      Værdi




         Web services                         Ekstern funktionalitet

         Semantic web                                  Ekstern data

                                                          Mashups




Sunday, September 23, 12
Instant messaging



 Teknologi                                                   Værdi

         MIM                                   3   Kommunikation

         Online chat                               Tilgængelighed

         Live voice

         Video chat




Sunday, September 23, 12
Machine-to-machine



 Teknologi                                                        Værdi

         Bluetooth                              Ekstern funktionalitet

         Wifi                                            Ekstern data

         NFC                                              Interaktion

         Connectors                                   Understøttelse




Sunday, September 23, 12
Mobil betaling



 Teknologi                                          Værdi

         SMS overtaksering

         Kortbetaling                       Nem betaling

         In-app betaling                      Abonnering

         Mobilepenge

         NFC




Sunday, September 23, 12
Social networking services



 Teknologi                                                Værdi

         Activity streams                       Socialisering

         Social graph                           Engagement

         Interest graph                         Bruger data

                                                     Viralitet




Sunday, September 23, 12
Crowd sourcing



 Teknologi                                  $             Værdi

         Crowd sourcing                         Værdiskabelse

         Crowd funding                             Interaktion

         Crowd computing                         Engagement

                                     ?




Sunday, September 23, 12
Gamification



 Teknologi                                                 Værdi

         Challenges                             Personalisering

         Progress                                  Engagement

         Achivements                                 Motivation

         Awarding                  +5     Bedre brugeroplevelse




Sunday, September 23, 12
TRENDS    http://bit.ly/Off843



                                  Mobile trends
                           Lad os se hvad vi har fået ud af det


Sunday, September 23, 12
En systematisk proces og målrettet
                      eksekvering skaber løsninger der
                                betaler sig




Sunday, September 23, 12
Organisation                 Marked
                                     ROI



                                                          Mobilisering af
                                                      sorte tal på bundlinjen
                                          Teknologi     — det betaler sig




Sunday, September 23, 12
Brugeroplevelse

                           Funktionalitet




Sunday, September 23, 12

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Yin og Yang i app-udviklingen

  • 1. D a w n o f C r e a t i v e I d e a s i app udviklingen www.rassvet.dk Sunday, September 23, 12
  • 2. Vi hjælper med at skabe værdi gennem service design og teknologiunderstøttelse Sunday, September 23, 12
  • 3. http://bit.ly/DMlinT Danila Mouzytchenko Kreativ direktør, Designingeniør, Rassvet ApS dm@rassvet.dk Sunday, September 23, 12
  • 4. Hvorfor udvikle apps? Sunday, September 23, 12
  • 5. Apps kan give værdi Sunday, September 23, 12
  • 6. Apps kan designes til at give værdi Sunday, September 23, 12
  • 7. Produkter og services Organisation Marked Sunday, September 23, 12
  • 8. Produkter og services Organisation Marked Un de rst Teknologi øttel se Sunday, September 23, 12
  • 9. Undersøg mulighederne Organisation Marked idé idé idé idé idé er idé d re e an Teknologi rs ve ato å n dg U Sunday, September 23, 12
  • 10. Start med indsigt, og ikke den ene idé Sunday, September 23, 12
  • 11. Nøglen til succes er at kende mulighederne Sunday, September 23, 12
  • 12. og at omdanne dem til værdi Sunday, September 23, 12
  • 13. Fill out the gaps Sunday, September 23, 12
  • 14. PRE Customer is deciding what to do POST DURING Customer is Customer is keeping it going doing it Vandermerwe, 2000 Sunday, September 23, 12
  • 15. Identificer aktiviteter PRE Customer is Find værdi gaps deciding what to do ivi tet Akt POST DURING Customer is Customer is keeping it going doing it Ak ivitet tiv kt ite A t Vandermerwe, 2000 Sunday, September 23, 12
  • 16. PRE b er Customer is Kø deciding what to do rer gure Konfi Skrotter Justerer rutte POST DURING Customer is Customer is keeping it going Ud doing it ski rer fte rb are ørs Rep ter Vandermerwe, 2000 Sunday, September 23, 12
  • 17. Det er vigtigt at forstå konteksten Sunday, September 23, 12
  • 18. og at overveje formålet Sunday, September 23, 12
  • 19. Overvej formålet Overvej målgruppen 1 Organisation Marked Skab overblik 2 3 4 Teknologi Sunday, September 23, 12
  • 20. Undersøg mulighederne Brainstorm Organisation Marked idé idé idé Teknologi Sunday, September 23, 12
  • 21. Udform scenarier Organisation Marked Udvikl koncepter idé idé koncept idé Service app Corporate app koncept Teknologi Sunday, September 23, 12
  • 22. Organisation Marked idé Overvej konteksten Overvej platforme koncept idé Teknologi Sunday, September 23, 12
  • 24. og udnyt styrkerne Sunday, September 23, 12
  • 25. Tekniske Ydeevne + ++ ∞ ∞ Dataplads + ++ ∞ ∞ Batterilevetid + ∞ ∞ ∞ Tilgængelighed ∞ + +++ + Interaktion +++ ++ + ++ Standardisering ++ ++ +++ + Sikkerhed + ++ +++ ∞ Sunday, September 23, 12
  • 26. Værdien findes i den rette kombination Sunday, September 23, 12
  • 27. Eksterne ressourcer Omverden Middleware Infrastruktur Gadgets Sunday, September 23, 12
  • 28. Back-end funktionalitet er den usynlige værdi Sunday, September 23, 12
  • 29. Den synlige værdi er i front-end, derfor hold det... Sunday, September 23, 12
  • 32. Det handler om at skabe en god brugeroplevelse Sunday, September 23, 12
  • 33. Negative oplevelser Positive oplevelser Sunday, September 23, 12
  • 34. Humane Smart +++ ++ + Personlig +++ ++ + Engagerende +++ +++ + Fleksibel +++ ++ + Bevidst +++ +++ + Social +++ ++ + Udbredt +++ + ++ Sunday, September 23, 12
  • 35. PRE b er Langtsitet forhold is Customer Kø deciding what to do Indtjening rer gure Konfi Skrotter Justerer rutte POST DURING Customer is Customer is keeping it going Ud doing it ski rer fte rb are ørs Rep ter Vandermerwe, 2000 Sunday, September 23, 12
  • 36. Langsigtet forhold Justerer rutte Justerbar rute Sunday, September 23, 12
  • 37. Indtjening Udskifter børster Bestilling af børster Sunday, September 23, 12
  • 39. Du skal justere ruten, hvad foretrækker du? A. Manual justering B. Justering via app Sunday, September 23, 12
  • 40. Sæt fokus på udviklingsprocessen Sunday, September 23, 12
  • 41. Development 1 2 4 Analysis Design Evaluation Implementation Ada p t a ti o n Sunday, September 23, 12
  • 42. Apps kan designes til at leve længe ved at genere værdi over Sunday, September 23, 12
  • 43. Læg strategi for fornyelse fra starten Sunday, September 23, 12
  • 44. IKKE BEVIDSTE Markedsføring UVIDENDE BEVIDSTE INFORMEREDE Information ANBEFALEDE Socialisering LOYALE OVERBEVISTE IKKE OVERBEVIDSTE FRAFALDNE Kampagner Tilpasninger HUSKER TILFREDSE Ny funktionalitet Påmindelser UTILFREDSE GLEMMER Sunday, September 23, 12
  • 45. De bedste apps forbliver Sunday, September 23, 12
  • 46. TRENDS http://bit.ly/Off843 Mobile trends Hvilke af disse trends bliver relevante for jeres næste app? Lad os se hvad bliver trendy i næste år! Sunday, September 23, 12
  • 47. Geolocation Teknologi Værdi Udendørs pos. Kontekstbevidsthed Indendørs pos. Personalisering Geodata Ekstern data Geosearch Interaktion Geofencing Sunday, September 23, 12
  • 48. Computer vision Teknologi Værdi Face recognition Kontekstbevidsthed Optical character rec. Personalisering Pattern recognition Genkendelse Image recognition Ekstern data Interaktion Sunday, September 23, 12
  • 49. Augmented reality  Teknologi Værdi 3D modelling Kontekstbevidsthed Pattern recognition Visualisering Sensor fusion Virtualitet Understøttelse Sunday, September 23, 12
  • 50. Speech Teknologi Værdi Auto speech rec. Voice recognition Stemmekontrol Speech synthesis Personalisering Speech analytics Understøttelse Sunday, September 23, 12
  • 51. Gesture recognition Teknologi Værdi Eye-tracking Interaktion Spatial gestures Understøttelse Sensor fusion Look to click Sunday, September 23, 12
  • 52. Push Teknologi Værdi 5 Server push Live data Notifikationer Sunday, September 23, 12
  • 53. Offline access Teknologi Værdi Caching Tilgængelighed Synkronisering Sunday, September 23, 12
  • 54. Data aggregation Teknologi Værdi Web services Ekstern funktionalitet Semantic web Ekstern data Mashups Sunday, September 23, 12
  • 55. Instant messaging Teknologi Værdi MIM 3 Kommunikation Online chat Tilgængelighed Live voice Video chat Sunday, September 23, 12
  • 56. Machine-to-machine Teknologi Værdi Bluetooth Ekstern funktionalitet Wifi Ekstern data NFC Interaktion Connectors Understøttelse Sunday, September 23, 12
  • 57. Mobil betaling Teknologi Værdi SMS overtaksering Kortbetaling Nem betaling In-app betaling Abonnering Mobilepenge NFC Sunday, September 23, 12
  • 58. Social networking services Teknologi Værdi Activity streams Socialisering Social graph Engagement Interest graph Bruger data Viralitet Sunday, September 23, 12
  • 59. Crowd sourcing Teknologi $ Værdi Crowd sourcing Værdiskabelse Crowd funding Interaktion Crowd computing Engagement ? Sunday, September 23, 12
  • 60. Gamification Teknologi Værdi Challenges Personalisering Progress Engagement Achivements Motivation Awarding +5 Bedre brugeroplevelse Sunday, September 23, 12
  • 61. TRENDS http://bit.ly/Off843 Mobile trends Lad os se hvad vi har fået ud af det Sunday, September 23, 12
  • 62. En systematisk proces og målrettet eksekvering skaber løsninger der betaler sig Sunday, September 23, 12
  • 63. Organisation Marked ROI Mobilisering af sorte tal på bundlinjen Teknologi — det betaler sig Sunday, September 23, 12
  • 64. Brugeroplevelse Funktionalitet Sunday, September 23, 12