From my participation in the Science Journalism 101 panel at the annual meeting of the National Association of Black Journalists, Orlando, FL, 29 July 2013. Moderators: Danielle Lee and Jamila Bey. Panelists: Robin Lloyd (Scientific American), Ivan Oransky (MedPage Today), David Kroll (NC Museum of Natural Sciences/NC State University)

1. Science Journalism 101
NABJ 2013
David J Kroll, PhD
Director of Strategic Positioning
North Carolina Museum of Natural Sciences
Adjunct Associate Professor of English
North Carolina State University
djkroll@ncsu.edu @davidkroll @naturalsciences

2. forbes.com/sites/davidkroll
cenblog.org/terra-sigillata

4. Typically unorthodox career path
http://naturalsciences.org/nature-research-center/david-kroll

5. http://scientopia.org/blogs/nccurise

6. Served as scientific manuscript reviewer

8. But what if I’m not a scientist?
You should still cover science
and technology in your
publications and outlets
Essential service to Black
community and more broadly

10. http://naturalsciences.org @naturalsciences

11. Museum photographs courtesy of Nik Swain, NCMNS
More at: http://www.flickr.com/photos/naturalsciences/

12. “The prominence of the Southern
Hemisphere has prompted calls to
the museum questioning the
accuracy of the globe’s scale.
However, it’s not the scale that is
incorrect, but our conditioning.
Maps and globes shape our
perspectives of the planet, and in
turn our sense of place on it.”
-- Lisa Sorg, Indy Week, 11 April 2012
http://www.indyweek.com/indyweek/the-daily-planets-geography-
lesson-at-the-nc-museum-of-natural-sciences/Content?oid=3004747

13. Ebony – June 1976
• Henrietta Lacks story with family
• Followed Michael Rogers, Rolling Stone
• Remainder of issue full of science and
health stories

15. Ebony, June 1976 - Featured work of legendary plant medicinal chemist,
Dr. Norman Farnsworth, University of Illinois at Chicago

18. Jet – April 1976

19. Rolling Stone – late March 1976

20. Critical thinking - science journalism or not
11.13.11 – Neil deGrasse Tyson Reddit AMA

21. facebook.com/naturalsciences

22. @naturalsciences
twitter.com/naturalsciences

23. The magazine screenshots featured
in this presentation came from links
provided by the University of
Maryland Libraries resource on The
Immortal Life of Henrietta Lacks:
http://lib.guides.umd.edu/HeLa
Images shown under “fair use” provisions.