2. 1. Five years from now the internet will be
dominated by Chinese language content.
2. Today’s teenagers are the model of how the
web will work in five years- They jump from
app to app seamlessly.
3. Five years is a factor of ten in Moore’s Law,
meaning that computers will be capable of
far more by that time than they are today.
3. 4. Within five years there will be broadband
well above 100MB in performance.
5. Distinctions between TV, radio and the web
will go away.
6. The mobile device will be the world’s primary
connection tool to the internet in 2020.
4. We reach the barrier of The year of mobile
1 trillion network broadband
devices 50 MB of newtwork
Machine to machine capacity for each user
communication: People will be living in
technology that will the smart cloud
allow both wireless
and wired systems to
communicate with
other devices of the
same ability.
5. Devices will adapt to our lifestyles and
evironments
Newspapers and broadcasting television will
dissapear. The NY Times will sell e-paper
newspapers for $1
The radio will go on the internet
The media arena is less and less populated
Google will buy microsoft
Amazon will buy yahoo
Together they will become the world’s universal
content leaders will BBC, CNN and CCTV
6.
7. There will be a cultural shift, therefore people
will find it acceptable to expose more of their
personal details on different forms of social
media.
Sharing your likes, dislikes, opinions, photos,
videos and other forms of personal
information will be the norm.
People will become more accepting of
personalized experiences, both corporate and
personal.
8.
9. Brands and businesses will place user ratings
everywhere and they will accept open
feedback on their actual websites.
User ratings will become so common that
marketers should expect them to compose
most digital experiences.
10. Social media
defines the way
we interact with
digital media,
commerce and
online TV. We will
see the
significance of
influencer
marketing grow
dramatically.
Example: the
inclusion of
Twitter in Google
search results
