Recruitment via Social Media, social hiring

1. RECRUITMENT
Via SOCIAL MEDIA

3. SOCIAL MEDIA RECRUITMENT
• Social recruiting or social hiring is using social
media channels for recruiting.
• Utilizing the strength of the increasingly powerful
social media platforms for your business’s
recruitment needs.
• Social media networks such
as Facebook, LinkedIn, and Twitter, record
millions of users everyday, including job-seekers
across the globe.

5. According to SHRM survey shows, 84%
of companies are using social media for recruiting
purposes and 9% are planning to do so in the
future.

6. Benefits of
via Social Media

7. • Target Your Perfect Candidates
• Increases Job Visibility
• Greater Reach
• Establish A More Personal Connection
• It Saves Costs And Time

8. PROMOTE EMPLOYER BRAND
• According to the LinkedIn survey, 75% of
candidates will research the company’s
reputation before applying for your job opening.
CONNECT WITH PASSIVE CANDIDATES.
• Today, 70% of the workforce are passive
candidates. They are those people who are not really
searching for a job but have highly polished talents and
skills.

9. •Microsoft Life regularly
hosts the LIVE
Facebook events for
potential candidates.
•In the example shown,
Microsoft Life organized
a live interview with a
few Microsoft recruiters.
Potential candidates
could send in their
questions before the
event and tune in during
a live broadcast.

10. IBM this July launched a page called ‘LifeatIBM’ on Instagram,
featuring fun posts where employees talk about their jobs, or the
company’s work culture. Potential recruits can leave their CV
through a link on the page.

13. • In Australia, McDonald's hires around
30,000 young people every year, making
them the largest employer of youth in the
country.
• Meaning applicants generally have no
prior work experience
• Apply for a job in a snap, no resumes
– just personality

14. RESULTS
• In the first 24 hours, McDonald’s received nearly
3,000 Snaplications, which was four times higher
than traditional methods had gathered in a whole
week.
• Snaplications” received global media coverage across
Australia, USA, UK, Germany, France, Canada,
Spain and many more.
• Earned an estimated reach of 312M+ people in 3
days.

15. CONCLUSION
Social media amplifies what one do or believe. It is a
reflection of one’s personal brand.