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MSPRA 2009

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The KARD Group PR/Marketing

This document summarizes how mass media and social media have changed between 1999 and 2009. It discusses the rise of technologies like Blackberries, smartphones, search engines and social networking sites. It provides statistics on sites like Facebook, Twitter and LinkedIn. The document then gives guidance on how organizations can utilize social media for purposes like marketing, media relations, fundraising and internal communications. It includes a glossary of common social media terms and tips for getting started on Twitter.

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November 13, 2009 Presented to “Nuts & Bolts” Mississippi School Public Relations Association Jackson, Miss. Copyright 2009, The KARD Group
Speaker Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s a Different World
Have things really changed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
United Breaks Guitars http://www.youtube.com/watch?v=5YGc4zOqozo
 
Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Grunig’s Four Models of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Customer Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fund Raising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Employee Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does Twitter compare?
What’s Twitter good for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Glossary of terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Glossary of terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding other users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding other users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applications abound ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Now it’s up to you ,[object Object],[object Object],[object Object],[object Object],[object Object]
Next step? Do some research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kristie Aylett, APR The KARD Group PR/Marketing 228-826-5650 [email_address] Twitter.com/KrisTK LinkedIn.com/in/KristieAylett Copyright 2009, The KARD Group

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MSPRA 2009

  • 1. November 13, 2009 Presented to “Nuts & Bolts” Mississippi School Public Relations Association Jackson, Miss. Copyright 2009, The KARD Group
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  • 7. United Breaks Guitars http://www.youtube.com/watch?v=5YGc4zOqozo
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  • 20. How does Twitter compare?
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  • 31. Kristie Aylett, APR The KARD Group PR/Marketing 228-826-5650 [email_address] Twitter.com/KrisTK LinkedIn.com/in/KristieAylett Copyright 2009, The KARD Group

Hinweis der Redaktion

  1. Brands get burned online YouTube videos document unclean restaurants (Domino’s Pizza, KFC/Taco Bell) Motrin pulls campaign after bloggers attack Dell recalls batteries Comcast Cable
  2. Motrin ad: flickr.com/photos/fpra/1397634550 JetBlue logo: flickr.com/photos/fpra/1397634550
  3. http://www.flickr.com/photos/27132029@N06/3022781883/