We explore how social media fits – supporting various departments and strategies within your financial institution, including retail banking, branding, commercial and customer service. Presented at the Maine Bankers Association's Emerging Leaders Conference.
8. The State of Social
Who is using social media anyway?
http://www.thesocialworkplace.com/2013/02/28/whos-using-social-media-anyway/
Where Social Media Fits
9. The State of Social
49.5% | 56%
24.5% | 26.1%
15.5% | 16.9%
14.4% | 14.2%
4.8% | 21.9%
Google+ Overtakes Twitter as 2nd Most Popular Social Network in US
http://dashburst.com/google-trumps-twitter-report/
Where Social Media Fits
10. The State of Social
How Financial Marketers Are Investing In Digital – The Financial Brand
Where Social Media Fits
16. Branding
“I like the name
change! I trust you to
do my banking so if
you want to change
the name, I fully
support you!”
Where Social Media Fits
17. Branding
“I used to have pride
when I would see my
hometown name on
signs of such a
successful business.”
“To me, it just
reflects the fact that
NSB is getting too big
and overexpanding.”
Where Social Media Fits
18. Product Promotion
Social media users
purchase up to 25% more
financial products than
consumers who don’t use
it.
40-45% get advice on
and make decisions
about investments,
loans and retirement.
The New Social Etiquette for Capturing the Online Consumer
http://blog.ness.com/Portals/72124/docs/FS_Social_CRM_WP_042911.pdf
Where Social Media Fits
26. Commercial Banking
The best reps are not just present in
social media, they position themselves
as credible and influential sources in customer
networks.
Sales Executive Council
10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com
Where Social Media Fits
27. Commercial Banking
Sales reps that rapidly responded to
trigger events via social media saw
a 9.5% increase in annual revenue.
Aberdeen Group
10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com
Where Social Media Fits
32. Customer Service
47% of social
media users
engage in social
care.
One in three social
media users prefer
social care to
contacting a
company by phone
State of the Media: The Social Media Report – 2013
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/The-Social-Media-Report-2012.pdf
Where Social Media Fits
33. Customer Service
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Facebook | Company’s Page – 29%
Official Company Blog – 15%
Twitter | Company’s Handle – 13%
YouTube | Company’s Channel – 12%
State of the Media: The Social Media Report – 2013
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/The-Social-Media-Report-2012.pdf
Where Social Media Fits