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Social Media And SEO-What Is The Connection



        Zealousweb Technologies

          www.zealousweb.net
With increase of times, importance of
    Social Signals to improve ranking has
    been also increasing. But The questions
    are:

•   How And Why social signals improve
    ranking

•   How To Improve my website social
    signals




                                www.zealousweb.net
How And Why social signals improve ranking

     Social media sites like Twitter,
     Facebook, Google Plus, Pinterest
     etc are great platforms to hike
     the number of visitors of your
     website. Social signals have both
     direct and indirect impact on
     search engine rankings.

 •   Direct Impact

 •   Indirect Impact




                          www.zealousweb.net
Direct Impact

 You can get direct impact like:

  More Facebook Shares
  More Facebook Page Likes
  More Twitter Followers
  More People in Your Google Plus
   Circle
  More Retweets of your tweet




                          www.zealousweb.net
Indirect Impact
Very good impacts come indirectly
   from social media. They are given
   Below:

 Decreased bounce rate, higher
  time on site and repeat visitors
 Increased inbound links due to
  improved onlinevisibility and
  brand awareness
 Increased positive reviews due to
  happier customers
 Shared content can go viral




                        www.zealousweb.net
How To Improve Social Signals Of My Website

   Just like SEO, social media has
   also two elements: onsite and
   offsite. In order to make your
   social signal campaign strong,
   you have to apply both of this
   technique.

Onsite Works Include:

 Share Buttons like Tweet,
  Bookmark, Like, Pin etc
 Connect Buttons like Facebook
  page, follow on Twitter, add circle
  on Google Plus, pin in Pinterest
  etc
 Blog button




                         www.zealousweb.net
Offsite Element Include:
1.    Twitter Account
2.    Facebook Page
3.    Pinterest Account
4.    Linkedin Page
5.    Youtube Account
6.    Google Plus Account

     By creating account in the above social media sites
     you can just give a high value to your brand name
     as well as search engine rankings.




                                 www.zealousweb.net
Conclusion
     Social Media has an impact on SEO.
    Having your professional copywriter,
    create effective and shareable content
    to be posted on social media sites is a
    great way of generating more traffic
    and the use of your primary keywords
    may increase your relevancy scores
    with the search engines.

       Search engine like Google is giving
    high priority to social media campaign
    and real time visitors now. So more
    visitors of your website can give you
    top 10 ranking in SERPs. Social media
    increases your conversion rate, loyal
    visitors, brand name and ranking
    simultaneously.




                           www.zealousweb.net
Contact Us

+91 79 26923254 (India)
+44 33 0001 0303 (UK)
+1 (561) 283 4241 (USA)




info@zealousweb.net



304, Abhishree Complex, Satellite, Ahmedabad,
Gujarat - 380015.
India




                www.zealousweb.net
Thank you for giving time to read it.




         www.zealousweb.net

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Social Media And SEO-What Is The Connection

  • 1. Social Media And SEO-What Is The Connection Zealousweb Technologies www.zealousweb.net
  • 2. With increase of times, importance of Social Signals to improve ranking has been also increasing. But The questions are: • How And Why social signals improve ranking • How To Improve my website social signals www.zealousweb.net
  • 3. How And Why social signals improve ranking Social media sites like Twitter, Facebook, Google Plus, Pinterest etc are great platforms to hike the number of visitors of your website. Social signals have both direct and indirect impact on search engine rankings. • Direct Impact • Indirect Impact www.zealousweb.net
  • 4. Direct Impact You can get direct impact like:  More Facebook Shares  More Facebook Page Likes  More Twitter Followers  More People in Your Google Plus Circle  More Retweets of your tweet www.zealousweb.net
  • 5. Indirect Impact Very good impacts come indirectly from social media. They are given Below:  Decreased bounce rate, higher time on site and repeat visitors  Increased inbound links due to improved onlinevisibility and brand awareness  Increased positive reviews due to happier customers  Shared content can go viral www.zealousweb.net
  • 6. How To Improve Social Signals Of My Website Just like SEO, social media has also two elements: onsite and offsite. In order to make your social signal campaign strong, you have to apply both of this technique. Onsite Works Include:  Share Buttons like Tweet, Bookmark, Like, Pin etc  Connect Buttons like Facebook page, follow on Twitter, add circle on Google Plus, pin in Pinterest etc  Blog button www.zealousweb.net
  • 7. Offsite Element Include: 1. Twitter Account 2. Facebook Page 3. Pinterest Account 4. Linkedin Page 5. Youtube Account 6. Google Plus Account By creating account in the above social media sites you can just give a high value to your brand name as well as search engine rankings. www.zealousweb.net
  • 8. Conclusion  Social Media has an impact on SEO. Having your professional copywriter, create effective and shareable content to be posted on social media sites is a great way of generating more traffic and the use of your primary keywords may increase your relevancy scores with the search engines.  Search engine like Google is giving high priority to social media campaign and real time visitors now. So more visitors of your website can give you top 10 ranking in SERPs. Social media increases your conversion rate, loyal visitors, brand name and ranking simultaneously. www.zealousweb.net
  • 9. Contact Us +91 79 26923254 (India) +44 33 0001 0303 (UK) +1 (561) 283 4241 (USA) info@zealousweb.net 304, Abhishree Complex, Satellite, Ahmedabad, Gujarat - 380015. India www.zealousweb.net
  • 10. Thank you for giving time to read it. www.zealousweb.net