Airlines, Airports and related partners have great opportunities to use social media to educate, inform and connect travelers. This presentation provides recommendations, best practices and insights. It was given on June 21, 2011 at the Airports Council International event in Cleveland, OH. http://www.aci-na.org/marcomm11/welcome.html
8. Provide Information.
•Weather delays
•Parking / Transportation
•Food Courts
•Services (Massage Anyone?)
Wednesday, June 22, 2011
9. Connect Travelers.
•‘Nerds’ unite around power,
add tips to find outlets
•Highlight ‘hot spots’ in
airport via LBS, blogs, photos,
videos and more.
Wednesday, June 22, 2011
10. Highlight Local Flavor.
•Food
•Weather
•Culture
•Items of Interest
•Discounts to Attractions
Wednesday, June 22, 2011
11. Recommendation:
Be Consistent.
•Define Commercial Voice.
•Review Online Presence.
•Time Commitment.
Wednesday, June 22, 2011
12. Voice.
Online
Presence.
Wednesday, June 22, 2011
13. Voice.
Online
Presence.
Wednesday, June 22, 2011
14. Consider Foursquare
and You Tube
Experiment a little.
Wednesday, June 22, 2011
22. Key word searches:
Airport name. City.
Airlines. Restaurants.
Vendors. C-Suite.
Wednesday, June 22, 2011
23. What Changes
Can You Make?
https://twitter.com/#!/BeachPeanuts/status/82556352781762561
https://twitter.com/#!/PRFrenchy/status/80380412433678336
Wednesday, June 22, 2011
26. Is this
how you
want
to be
known?
Wednesday, June 22, 2011
27. Or This?
"Millions are in uproar in
#Cairo. Rumour is they heard
our new spring collection is
now available online at
http://bit.ly/KCairo -KC."
via Kenneth Cole
Wednesday, June 22, 2011
28. Mistakes Happen
"I find it ironic that Detroit is
known as the #motorcity and
yet no one here knows how to
f***ing drive" via @ChryslerAutos
Wednesday, June 22, 2011
29. It is how you deal
with them that
matters.
Wednesday, June 22, 2011